Q.

Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.

A. Administered
B. Product line pricing
C. Captive product
D. Mark‐up pricing.
Answer» A. Administered

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Marketing Management

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