……………concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

Related MCQs

• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Marketing research is a part of ………………stage of rural marketing strategy.
• Marketing to babies in the womb is …………….marketing.
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Marketing research is a part of ………………stage of rural marketing strategy.
• ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .