For a perishable products,channel has to be .

Related MCQs

• Anything that has the ability to satisfy a consumer need is known as……
• ----------is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
•   is a marketing channel that has no intermediary levels.
• ‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.
• Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
• The process of getting goods from manufacturers to customers has traditionally been known as ………….