Measurement that involves monitoring a respondent’s involuntary responses to marketing stimuli via the use of electrodes and other equipment is called

Related MCQs

• Technique in which the respondents and/or the clients communicate and/or observe by use of the internet
• a researcher uses paired comparison scaling techniques to measure consumer preference between 7 brands of toilet soaps . He will present…………pairs of brands to the respondents.
• ……………… measurement is the highest level of measurement and is used for quantitative data.
• ………. Is the process of assigning figures or other symbols to answers so that responses can be put into a limited number of categories or classes.
• ……………. Is the process of assigning figures or other symbols to answers so that responses can be put into a limited number of categories or classes.
• Instrument’s ability to accurately measure variability in stimuli or response is known as
• Measurement validity is also called ………. Validity
• .…………. Measurement has the characteristics of rank order and equal intervals.
• An ……….is a procedure agreed upon for translation of a concept into measurement of some kind.
• There are ……… primary scales of measurement.