______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

Related MCQs

• Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.
• Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension
• _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• Product–Attribute Fixation happens when brand is much more than a product . Apt example is
• As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called
• Positioning a product by associating it with a particular user or group of users is called.
• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example
• In brand identity - Brand as a product example is