No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?

Related MCQs

• Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
• If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
• If a retailer were to offer the consumer a “two for one” deal in purchasing merchandise, which of the following sales promotional techniques would have been used?
• Manufacturers direct most of their sales promotional dollars toward which of the following groups?
• Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
• Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT: