___________________ is used heavily when introducing a new product category.

Related MCQs

• Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
• In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• Keeping consumers thinking about the product is the objective for which type of advertising?
• After determining its advertising objectives, a company next sets its ____________ for each product.
• In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:
• In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad: