The traditional view of marketing is that the firm makes something and then ‐‐‐‐‐‐it.

Related MCQs

• The traditional view of marketing is that the firm makes something and then ______________ it.
• The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in different geographic regions.
• The ______________ function of marketing makes the products available in different geographic regions.
• Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.
• Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.