______________ refers to duplicating the brand image of one product of promote another product of the same brand.

Related MCQs

• ______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
• Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
• A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
• ______________ simply refers to product planning.
• When the advertisement is to create an image or reputation of the firm, it is a case of
• A product with the ______________ is a green product.
• Which is not a level of brand loyality.
• Which of the following is not a component of brand equity.
• The challenge for marketers in building a strong brand is ______________.
• Which of the following is not associated with brand equity?