Q.

J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What V stands for?

A. response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier
B. predisposition or the inward response tendency, that is, force of habit
C. present drive level
D. intensity of all cues: triggering, product, or informational
Answer» D. intensity of all cues: triggering, product, or informational
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