Social class, lifestyle, personality, and activities are descriptors used in ___________ market segmentation.

Related MCQs

• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• Which one is not a base for market segmentation?
• Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
• The view that lower-class people imitate upper-class people is called:
• Social class who rely on relatives for assistance in trouble times and economic support considered as
• In social class grouping, white and blue collar workers with average pay can be classified as
• A person's _______________ comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.
• Social class group which earns through exceptional ability is best classified as
• __________ is the single factor that best indicates social class.
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.