McqMate
| Q. |
Which of the following is a marketing problem caused by intangibility? |
| A. | Services have no costs of goods sold. |
| B. | The consumer is involved in the production process. |
| C. | Other consumers are involved in the production process. |
| D. | Service standardization and quality control are difficult to achieve. |
| Answer» B. The consumer is involved in the production process. | |
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