_______ firms may serve the business market, the private individual or may serve bothmarket segments.

Related MCQs

• The mutual fund market can be segmented based on the investment objective of the investors. Since customerneeds are different, the market can be segmented into the various funds based on the differences. Which of thefollowing funds provides capital appreciation over the medium to long term?
• Top firms audit service performance by collecting measurements to probe customer satisfiers and dissatisfiers.
• Qatar Airways’ first-class passengers sit in a semi-private pear-wood berth that convert into a bed, thusproviding more comfort on long flights. This service is an example of theairlines
• The world's largest industry in the private sector and highest projected generator of jobs is:
• The fact that a business traveler may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service:
• The perishability-related strategy that may sometimes be associated with consumer feelings that the service firm may be attempting to distance itself from consumers is:
• _____________ occurs when a company intentionally uses services as the stage, and goods as theprops, to engage individual customers in a way that creates a memorable event.
• What is the process of offering customized services to individual customers by using flexible processes, without foregoing the advantages of mass production?
• Businesses such as fast food restaurants would fall where along the Scale of Market Entities?
• The market-focused management model, supported by the service triangle, is based on the belief that: