A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

Related MCQs

• PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• A good catchy phrase used and repeated often in an advertisement is --------
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• “ We guarantee every product we sell” appeal to…………………motive
• The strategy that encourages dealers and distributors to sell a product is known as
• Which of the following reflects the marketing concept philosophy?
• Which of the following is not a characteristic of service marketing?
• Which of the following is not a characteristic of service marketing:
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.