Whenever a new product eliminates another product because of its improvements, such as CDs to Cassettes, this phenomenon is referred as

Related MCQs

• When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
• Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
• Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called
• The strategy of introducing new product in existing market is classified as
• The firm uses any existing brand to introduce in market as a new product brand is classified as
• After concept testing, a firm would engage in which stage for developing and marketing a new product?
• The process of finding and creating new uses or satisfactions for an existing product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.