____________ is a period of time during which there is no advertising activity.

Related MCQs

• ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.
• The total number of different people or households exposed to an advertising schedule during a given time is known as
• Generic advertising, also known as _______________demand advertising.
• ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
• ________________ is an advertising agency established by a company to look after its advertising requirements.
• A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called
• An increased schedule of advertising above normal levels during peak selling periods is known as
• A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as
• Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as
• Which of the following is NOT a requirement for setting advertising objectives?