Advertising that is under complete control of the advertiser, rather than through some established medium

Related MCQs

• Advertising that is under complete control of the advertiser, established medium
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
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• One reason for using magazines as an advertising medium is
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