What is the name of the promotional tool aimed at building good relations with a company and its publics?

Related MCQs

• Which type of promotional tool is non-public, immediate, customized, and interactive?
• Promotional material located in and around retail outlets is known as
• A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?
• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
• In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
• Which is NOT TRUE in comparing journalism and public relations?
• The strategy whereby a company stocks its products in as many outlets as possible is called:
• If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
• Which one of the following is a good example of direct advertising?