The form of advertising in which the purchaser pays only when there are measurable results, is;

Related MCQs

• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• Billboard advertising is most effective for __________ advertising.
• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• The most common form of outdoor advertising is
• “Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors.” Whose definition is this?
• Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?