In financial terms Return on Investment(ROI) is the calculation used to determine,

Related MCQs

• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
• _______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.
• The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
• Which of the following terms is similar to the term “marketing logistics?”
• Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called
• In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
• Three commonly used trade promotions are
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• Single colour used in an advertisement is called,_______