A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Related MCQs

• A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?
• ___________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
• What two major communication channels do marketers use to convey their product to consumers?
• What two major communication channels do marketers use to convey their product to consumers?
• Advertising offers a reason to buy, sales promotion offers a/an _________ to buy.
• Which of these is not a sales promotion technique?
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
• _______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.