________ is a set of moral principles that guide actions and create a sense of responsible behavior.

Related MCQs

• The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Who devised it?
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• ________is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior
• The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
• The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
• _______________ describes changes in an individual's behavior arising from experience.
• One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:
• Advertising that is set in small type and arranged according to categories or interests
• Advertising that is set in small type and arranged according to categories or interests