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Q. |
According to economic pricing theory, the basic objective of every pricing strategy |
A. | is to reduce prices in order to increase consumer surplus and the quantity sold |
B. | to raise prices in order to reduce consumer surplus |
C. | sell at a price and quantity where total revenue is maximized |
D. | to capture consumer surplus and convert it to additional profit for the firm |
Answer» D. to capture consumer surplus and convert it to additional profit for the firm |
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