………………can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Related MCQs

• John, the sales manager for a building materials company, knows the customers in one profitable sales territory, are particularly hostile to women sales reps. John faces an ethical dilemma primarily in the area of:
• When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as………..
• Which of the following is not a limitation of branding
• Branding is a function of ………….
• The Branding strategy which uses a different brand name for each product is known as
• The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
• “Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by
• Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
• ----------is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
• The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.