Sales and Distribution Management solved MCQs

1 of 9

1. “Benchmark” means____________

a. Benches for customers to sit

B. Set standards

c. Benches for salesmen to sit

d. Products displayed on a bench

e. All of the above

2. A call centre is____________

a. A meeting place for DSAs

B. A training centre for DSAs

c. A meeting place for customers

d. Data centre

e. A back office set up where customer queries are answered

3. The sequence of a sales process is____________

a. Lead generation, call, presentation & sale

B. Sale, presentation, Lead generation & call

c. Presentation, Lead generation, Sale & Call

d. Lead generation, Call, Sale & Presentation

e. There is no sequence required

4. ‘Value -added services’ means_____________

a. Additional services

B. Better value at a premium

c. Costlier services

d. Better value at a discount

e. At services

5. To ‘Close a Call’ means____________

a. To clinch the sale

B. To end the conversation

c. To put the phone down

d. To close the doors

e. To close the business

6. ‘Customization’ means__________

a. Tailor-made products for each customer

B. Customers selling goods

c. Tailor-made products for each staff

d. A selling process

e. None of these

7. A ‘Call’ in marketing language means__________

a. Calling on a salesperson

B. Calling on a customer

c. Making a phone-call

d. Telemarketing

e. None of these

8. A marketing survey is required for____________

a. Deciding marketing strategies

B. Deciding product strategies

c. Deciding pricing strategies

d. All of these

e. None of these

9. The target group for Education loans is________

a. Meritorious students seeking higher education

B. All colleges

c. All parents

d. Research scholars

e. All of these

10. Cross-selling means___________

a. Selling with a cross face

B. Cross country marketing

c. Selling to friends

d. Selling other products to existing customers

e. Selling to employees

11. Marketing segmentation is useful for__________

a. Preferential marketing

B. Targeting existing clients

c. Identifying prospects

d. Knowing customers’ tastes

e. All of these

12. The target Group for savings deposit Accounts is

a. Newborn babies

B. Students

c. Parents

d. Businessman

e. All of these

13. Market Segmentation can be resorted to by means of

a. Segmenting by age

B. Segmenting by income

c. Segmenting by geographically

d. All of these

e. None of these

14. The target group for a Car loan is_____________

a. All auto drivers

B. All auto dealers

c. All car owners

d. Any individual needing a car

e. All of these

15. Market information means_____________

a. Knowledge of industries

B. Knowledge of households

c. Knowledge of peers

d. Knowledge of customer’s tastes

e. All of these

16. Bancassurance means____________

a. Banks promising to give loans

B. Bank promising to pay interest

c. Banks selling insurance products

d. Assurance to repay loans

e. None of these

17. The target group for agricultural loan is________

a. Any farmer

B. Farm labourers

c. Any individual dealing in agricultural or related activity

d. Farmers’ societies

e. All of these

18. The target group for credit card is_____________

a. Existing cardholders

B. All graduates

c. All minors

d. Individuals with taxable income

e. All of these

19. Market segmentation means_____________

a. Segmenting the salesmen

B. Segmenting the employees

c. Segmentation the customers as per their needs

d. Segmenting the products

e. All of these

20. A ‘Target Group’ means___________

a. A group of sellers

B. A group of buyers

c. A group of products

d. A group of person to whom sales should be focused

e. All of these

21. Marketing is the art of___________

a. Buying more

B. Paying more

c. Selling more

d. Talking more

e. Only land 2

22. Marketing of services is resorted in____________

a. Manufacturing concerns

B. Insurance business

c. Hostels

d. Only land 2

e. Only 2 and 3

23. Marketing is a__________

a. One day effort

B. Team effort

c. One man effort

d. All the above

e. None of the above

24. Service marketing is the same as___________

a. Transaction marketing

B. Relationship marketing

c. Internal marketing

d. Outdoor marketing

e. All the above

25. Good marketing requires one of the following

a. Proper planning

B. Good team work

c. Good communication skills

d. Knowledge of products

e. All of these

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