Sales and Distribution Management solved MCQs

a. Benches for customers to sit

B. Set standards

c. Benches for salesmen to sit

d. Products displayed on a bench

e. All of the above

a. A meeting place for DSAs

B. A training centre for DSAs

c. A meeting place for customers

d. Data centre

e. A back office set up where customer queries are answered

a. Lead generation, call, presentation & sale

B. Sale, presentation, Lead generation & call

c. Presentation, Lead generation, Sale & Call

d. Lead generation, Call, Sale & Presentation

e. There is no sequence required

a. Additional services

B. Better value at a premium

c. Costlier services

d. Better value at a discount

e. At services

a. To clinch the sale

B. To end the conversation

c. To put the phone down

d. To close the doors

e. To close the business

a. Tailor-made products for each customer

B. Customers selling goods

c. Tailor-made products for each staff

d. A selling process

e. None of these

a. Calling on a salesperson

B. Calling on a customer

c. Making a phone-call

d. Telemarketing

e. None of these

a. Deciding marketing strategies

B. Deciding product strategies

c. Deciding pricing strategies

d. All of these

e. None of these

a. Meritorious students seeking higher education

B. All colleges

c. All parents

d. Research scholars

e. All of these

a. Selling with a cross face

B. Cross country marketing

c. Selling to friends

d. Selling other products to existing customers

e. Selling to employees

a. Preferential marketing

B. Targeting existing clients

c. Identifying prospects

d. Knowing customers’ tastes

e. All of these

a. Newborn babies

B. Students

c. Parents

d. Businessman

e. All of these

a. Segmenting by age

B. Segmenting by income

c. Segmenting by geographically

d. All of these

e. None of these

a. All auto drivers

B. All auto dealers

c. All car owners

d. Any individual needing a car

e. All of these

a. Knowledge of industries

B. Knowledge of households

c. Knowledge of peers

d. Knowledge of customer’s tastes

e. All of these

a. Banks promising to give loans

B. Bank promising to pay interest

c. Banks selling insurance products

d. Assurance to repay loans

e. None of these

a. Any farmer

B. Farm labourers

c. Any individual dealing in agricultural or related activity

d. Farmers’ societies

e. All of these

a. Existing cardholders

B. All graduates

c. All minors

d. Individuals with taxable income

e. All of these

a. Segmenting the salesmen

B. Segmenting the employees

c. Segmentation the customers as per their needs

d. Segmenting the products

e. All of these

a. A group of sellers

B. A group of buyers

c. A group of products

d. A group of person to whom sales should be focused

e. All of these

a. Buying more

B. Paying more

c. Selling more

d. Talking more

e. Only land 2

a. Manufacturing concerns

B. Insurance business

c. Hostels

d. Only land 2

e. Only 2 and 3

a. One day effort

B. Team effort

c. One man effort

d. All the above

e. None of the above

a. Transaction marketing

B. Relationship marketing

c. Internal marketing

d. Outdoor marketing

e. All the above

a. Proper planning

B. Good team work

c. Good communication skills

d. Knowledge of products

e. All of these