200+ Sales and Distribution Management Solved MCQs

1.

“Benchmark” means____________

A. Benches for customers to sit
B. Set standards
C. Benches for salesmen to sit
D. Products displayed on a bench
E. All of the above
Answer» B. Set standards
2.

A call centre is____________

A. A meeting place for DSAs
B. A training centre for DSAs
C. A meeting place for customers
D. Data centre
E. A back office set up where customer queries are answered
Answer» E. A back office set up where customer queries are answered
3.

The sequence of a sales process is____________

A. Lead generation, call, presentation & sale
B. Sale, presentation, Lead generation & call
C. Presentation, Lead generation, Sale & Call
D. Lead generation, Call, Sale & Presentation
E. There is no sequence required
Answer» A. Lead generation, call, presentation & sale
4.

‘Value -added services’ means_____________

A. Additional services
B. Better value at a premium
C. Costlier services
D. Better value at a discount
E. At services
Answer» A. Additional services
5.

To ‘Close a Call’ means____________

A. To clinch the sale
B. To end the conversation
C. To put the phone down
D. To close the doors
E. To close the business
Answer» A. To clinch the sale
6.

‘Customization’ means__________

A. Tailor-made products for each customer
B. Customers selling goods
C. Tailor-made products for each staff
D. A selling process
E. None of these
Answer» A. Tailor-made products for each customer
7.

A ‘Call’ in marketing language means__________

A. Calling on a salesperson
B. Calling on a customer
C. Making a phone-call
D. Telemarketing
E. None of these
Answer» E. None of these
8.

A marketing survey is required for____________

A. Deciding marketing strategies
B. Deciding product strategies
C. Deciding pricing strategies
D. All of these
E. None of these
Answer» D. All of these
9.

The target group for Education loans is________

A. Meritorious students seeking higher education
B. All colleges
C. All parents
D. Research scholars
E. All of these
Answer» A. Meritorious students seeking higher education
10.

Cross-selling means___________

A. Selling with a cross face
B. Cross country marketing
C. Selling to friends
D. Selling other products to existing customers
E. Selling to employees
Answer» D. Selling other products to existing customers
11.

Marketing segmentation is useful for__________

A. Preferential marketing
B. Targeting existing clients
C. Identifying prospects
D. Knowing customers’ tastes
E. All of these
Answer» E. All of these
12.

The target Group for savings deposit Accounts is

A. Newborn babies
B. Students
C. Parents
D. Businessman
E. All of these
Answer» B. Students
13.

Market Segmentation can be resorted to by means of

A. Segmenting by age
B. Segmenting by income
C. Segmenting by geographically
D. All of these
E. None of these
Answer» D. All of these
14.

The target group for a Car loan is_____________

A. All auto drivers
B. All auto dealers
C. All car owners
D. Any individual needing a car
E. All of these
Answer» D. Any individual needing a car
15.

Market information means_____________

A. Knowledge of industries
B. Knowledge of households
C. Knowledge of peers
D. Knowledge of customer’s tastes
E. All of these
Answer» D. Knowledge of customer’s tastes
16.

Bancassurance means____________

A. Banks promising to give loans
B. Bank promising to pay interest
C. Banks selling insurance products
D. Assurance to repay loans
E. None of these
Answer» C. Banks selling insurance products
17.

The target group for agricultural loan is________

A. Any farmer
B. Farm labourers
C. Any individual dealing in agricultural or related activity
D. Farmers’ societies
E. All of these
Answer» C. Any individual dealing in agricultural or related activity
18.

The target group for credit card is_____________

A. Existing cardholders
B. All graduates
C. All minors
D. Individuals with taxable income
E. All of these
Answer» D. Individuals with taxable income
19.

Market segmentation means_____________

A. Segmenting the salesmen
B. Segmenting the employees
C. Segmentation the customers as per their needs
D. Segmenting the products
E. All of these
Answer» C. Segmentation the customers as per their needs
20.

A ‘Target Group’ means___________

A. A group of sellers
B. A group of buyers
C. A group of products
D. A group of person to whom sales should be focused
E. All of these
Answer» D. A group of person to whom sales should be focused
21.

Marketing is the art of___________

A. Buying more
B. Paying more
C. Selling more
D. Talking more
E. Only land 2
Answer» C. Selling more
22.

Marketing of services is resorted in____________

A. Manufacturing concerns
B. Insurance business
C. Hostels
D. Only land 2
E. Only 2 and 3
Answer» E. Only 2 and 3
23.

Marketing is a__________

A. One day effort
B. Team effort
C. One man effort
D. All the above
E. None of the above
Answer» B. Team effort
24.

Service marketing is the same as___________

A. Transaction marketing
B. Relationship marketing
C. Internal marketing
D. Outdoor marketing
E. All the above
Answer» B. Relationship marketing
25.

Good marketing requires one of the following

A. Proper planning
B. Good team work
C. Good communication skills
D. Knowledge of products
E. All of these
Answer» B. Good team work
26.

Marketing in banks is a necessity today, due to

A. Liberalisation
B. Nationalisation
C. Fashion
D. Urbanisation
E. Marketing in banks is not necessary, as banking in India is more than 200 years old
Answer» A. Liberalisation
27.

Marketing is influenced by__________

A. Product demand
B. Public taste
C. Buyer behaviour
D. Brand image
E. All of the above
Answer» E. All of the above
28.

Market share means__________

A. Share of business among peers
B. Share market
C. Share prices
D. IPOs
E. Scope for marketing
Answer» A. Share of business among peers
29.

Marketing helps in__________

A. Boosting production
B. Getting new clients
C. Interacting with strangers
D. All of these
E. None of these
Answer» D. All of these
30.

A DSA helps in________

A. Boosting direct sales
B. Boosting sales through the net
C. Strengthening indirect marketing
D. Strengthening telemarketing
E. All of the above
Answer» A. Boosting direct sales
31.

A DSA (Direct Selling Agent) is one___________

A. Who sells through the internet
B. Who works on the bank counters
C. Who works in bank office setup
D. Who sells direct to the client
E. None of the above
Answer» D. Who sells direct to the client
32.

Selling is_________

A. Different from marketing
B. A sub-function of marketing
C. Same as marketing
D. More than marketing
E. None of these
Answer» E. None of these
33.

A ‘Lead’ in marketing jargon, means__________

A. A likely consumer
B. A metal
C. A leash
D. A team leader
E. None of these
Answer» A. A likely consumer
34.

Good selling skills involve____________

A. Patience
B. Presence
C. Empathy
D. Knowledge
E. All of these
Answer» E. All of these
35.

EMI stands for:

A. Earnest Monthly Instalment
B. Equated Money Instalment
C. Equated Monthly Instalment
D. Equated Major Instalment
E. Essential Monthly Instalment
Answer» C. Equated Monthly Instalment
36.

A true marketing mindset requires___________

A. Control mindset
B. Command mindset
C. Passive mindset
D. Active mindset
E. Inert mindset
Answer» D. Active mindset
37.

Innovation means_________

A. Inspiration
B. Enthusiasm
C. Compensation
D. Creativity
E. All of these
Answer» D. Creativity
38.

Internal marketing means__________

A. Marketing to self
B. Marketing to family members
C. Marketing to the staff members
D. Marketing inside India
E. Marketing outside India
Answer» C. Marketing to the staff members
39.

Modern styles of marketing are____________

A. Telemarketing
B. Web marketing
C. Advertisement on the net
D. E-mails
E. All of these
Answer» E. All of these
40.

A good and effective DSA should_____________

A. Copy the competitor company
B. Criticize the competitor company
C. Join the competitor company
D. Be passive
E. Be more effective than the competitor company
Answer» E. Be more effective than the competitor company
41.

Prior to the Industrial Revolution, selling was no problem and no sales team is required because

A. Marketing was not a subject then
B. People was not a subject then
C. People don’t want to sell anything
D. Small-scale enterprises dominated the economic scene
E. None of these
Answer» D. Small-scale enterprises dominated the economic scene
42.

A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as-

A. Mass Distribution
B. Exclusive agency distribution
C. Selective distribution
D. Price Distribution
E. None of these
Answer» B. Exclusive agency distribution
43.

The long term objective of marketing is_________

A. Customer Satisfaction
B. Profit Maximisation
C. Cost cutting
D. Profit Maximisation with customer
E. None of these
Answer» D. Profit Maximisation with customer
44.

Which among the following is statistical indicator for equality in income distribution?

A. Gini Coefficient
B. Price Indices
C. GNP
D. GDP
E. None of these
Answer» A. Gini Coefficient
45.

Short term planning focuses on

A. Functional Plans
B. Long term objectives
C. Specific Goals
D. Both (1) and (3)
E. None of these
Answer» D. Both (1) and (3)
46.

In marketing terms, Attitude can best be defined as a

A. Rude behaviour of salesperson
B. Rude behaviour of Consumer
C. Mental state of consumer
D. Ego of the marketing executive
E. None of these
Answer» C. Mental state of consumer
47.

The nominal scale used for marketing research, refers to

A. Population characteristics based on age or sex or ownership of a specific consumer durable
B. Ordering of scale
C. Both 1 and 2
D. Neither 1 nor 2
E. None of these
Answer» A. Population characteristics based on age or sex or ownership of a specific consumer durable
48.

Reference group influences vis-a-vis consumption decision, is a function of the

A. Product category
B. Group characteristics
C. Group communication process
D. All of the above
E. None of these
Answer» D. All of the above
49.

Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in

A. India
B. Indonesia
C. Japan
D. America
E. None of These
Answer» C. Japan
50.

Gate Keepers___________

A. Use the products
B. Reports on product performance
C. Control the flow of information into buying centre
D. Issue challan for discharge of products
E. None of these
Answer» D. Issue challan for discharge of products
51.

Consumer Day is celebrated on____________

A. 15th March
B. 16th March
C. 20th April
D. 20th March
E. None of these
Answer» A. 15th March
52.

A situation where by market is expanded by developing new products to satisfy new consumer needs is called

A. Market development
B. Diversification
C. Both land 2
D. Neither 1 nor 2
E. None of these
Answer» B. Diversification
53.

The level of commitment that consumers feel toward a given brand is called

A. Brand equity
B. Brand name
C. Brand loyalty
D. Brand utility
E. None of these
Answer» C. Brand loyalty
54.

Assigning specific jobs and work places to the selected candidates is known as____________

A. Placement
B. Recruitment
C. Transfer
D. Promotion
E. None of these
Answer» A. Placement
55.

As a counselor, a personnel manager__________

A. Reminds the management of moral obligations towards employees
B. Encourages the employees
C. Tries to settle the disputes between labour and management
D. All of the above
E. None of the above
Answer» B. Encourages the employees
56.

Which among the following is NOT included in fringe benefits available to an employee?

A. Old age survivors benefits
B. Pensions
C. Gratuities
D. Both land 2
E. None of these
Answer» E. None of these
57.

Which among the following is an example of tele-conferencing?

A. Computer conferencing
B. Audio conferencing
C. Video conferencing
D. All of the above
E. None of the above
Answer» D. All of the above
58.

Information systems can assist managers by

A. Providing information
B. Providing data on internal sources
C. Directing
D. All of the above
E. None of the above
Answer» D. All of the above
59.

Which among the following is a disadvantage of an EDI system?

A. Speed
B. Errors
C. Expensive
D. Mismatch
E. None of these
Answer» C. Expensive
60.

In online marketing, there is____________

A. No exchange
B. Exchange is the core of marketing
C. Guarantee
D. Only warranty
E. None of these
Answer» D. Only warranty
61.

EMI is marketing tool if

A. It is very high
B. It is very low
C. It is increasing
D. It is fluctuating
E. It has no role as marketing tool
Answer» B. It is very low
62.

The target group for Home-loan is

A. All body-builders
B. Tiles manufacturers
C. Housing societies
D. Farmers’ societies
E. Individuals not owning any house
Answer» E. Individuals not owning any house
63.

Delivery Channels means:

A. Sales outlets
B. Purchased goods
C. Product shelf-life
D. Courier person
E. Channel finance
Answer» A. Sales outlets
64.

Customer Relation can be ensured by:

A. Offering freebies
B. Offering loans at low rates
C. Catchy slogans
D. Giving incentives
E. Personalized services
Answer» E. Personalized services
65.

Standard marketing practices include

A. Poaching
B. Unhealthy competition
C. Lowering the selling price
D. Unhealthy discount scheme
E. Phishing
Answer» C. Lowering the selling price
66.

Marketing of service is adopted in

A. Grocery stores
B. Garments trade
C. Medicine shop
D. Fruit stalls
E. Hotels
Answer» E. Hotels
67.

Selling is _____________

A. Same as marketing
B. More than marketing
C. Offering discounts
D. A sub-function of marketing
E. Nothing to do with marketing
Answer» D. A sub-function of marketing
68.

Indirect marketing is the same as

A. Onsite selling
B. Using a smart-phone
C. Viral marketing
D. Advertisements
E. Online marketing
Answer» D. Advertisements
69.

‘To close a call’ means

A. To look for a new clients
B. Telemarketing
C. To clinch the sale deal
D. Online marketing
E. Indoor marketing
Answer» C. To clinch the sale deal
70.

Market size also means

A. Marketing planning
B. Market pricing
C. Market space
D. Market distribution
E. Market channels
Answer» D. Market distribution
71.

Digital Marketing is the same as

A. Online marketing
B. Cross-selling
C. Website designing
D. Road shows
E. Door-to-door marketing
Answer» A. Online marketing
72.

Service Marketing is resorted to in

A. All MNCs
B. All production houses
C. Industrial units
D. Insurance companies and banks
E. Fish markets
Answer» D. Insurance companies and banks
73.

Customization results in

A. Customer exit
B. Customer retention
C. Customer complaints
D. Better balance sheet figures
E. Better technology
Answer» D. Better balance sheet figures
74.

The sole aim of marketing is to

A. improve the balance sheet figures
B. increase recruitments
C. increase profits
D. increase production
E. increase branch network
Answer» C. increase profits
75.

Efficient marketing style requires

A. Proper planning
B. Good debating skills
C. Arrogant staff
D. Knowledge of many languages
E. Ignorant customers
Answer» B. Good debating skills
76.

Target group means

A. All employers
B. All sales persons
C. Intended buyers
D. All industries
E. Call center persons
Answer» C. Intended buyers
77.

‘Push’ marketing style requires

A. Collective effort
B. Good pushing strength
C. Lengthy talks
D. Ability to identify the leads
E. Aggressive marketing
Answer» A. Collective effort
78.

Web marketing involves

A. Selling websites
B. Door-to-door marketing
C. E-mail chatting
D. Browsing the yellow page
E. Web advertisements
Answer» E. Web advertisements
79.

The task of marketing involves

A. Opening new branches
B. Buying a company
C. Selling a company
D. Selling products and services of a company
E. Mergers
Answer» D. Selling products and services of a company
80.

Market space means

A. Place where goods are sold
B. Trade fairs and meals
C. Road shows
D. Scope available for selling
E. Competition
Answer» D. Scope available for selling
81.

Which one of the following Is NOT a target group for saving accounts?

A. Salaried persons
B. Loss making companies
C. Doctors
D. Government employees
E. Insurance agents
Answer» B. Loss making companies
82.

Target group for home loans is

A. Existing creditors
B. Persons having no house of their own
C. Persons having one or more than one house
D. Builders
E. NRIs
Answer» B. Persons having no house of their own
83.

Digital marketing is similar to

A. Cold calling
B. Web designing
C. Online marketing
D. Market for cast
E. Outdoor marketing
Answer» C. Online marketing
84.

Full form of DSA is___________

A. Delivery Staff Agency
B. Direct Selling Agency
C. Distributors and Supply Agency
D. Driving Sales Ahead
E. None of the above
Answer» B. Direct Selling Agency
85.

In online marketing, there is____________

A. Only warranty
B. No exchange
C. Exchange is the core of marketing
D. Guarantee
E. None of the above
Answer» A. Only warranty
86.

Which of the following is a part of marketing?

A. The Process of Creating Pricing
B. Distribution
C. Promotion
D. All of these
E. None of these
Answer» D. All of these
87.

Marketing involves:

A. Product
B. Programme
C. Problem
D. All of these
E. None of these
Answer» A. Product
88.

A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.

A. A System of Production
B. A system of Accounting
C. A Product
D. All of these
E. None of these
Answer» D. All of these
89.

Which is the essential of marketing?

A. Marketing is a human activity
B. Marketing is a Product
C. Marketing is a knowledge
D. All of these
E. None of these
Answer» A. Marketing is a human activity
90.

Marketing includes

A. Consumer-oriented Process
B. Certain market
C. Socio-economic activity
D. All of these
E. None of these
Answer» D. All of these
91.

Which is/are the functions of marketing?

A. Pricing of goods and services
B. Promotion
C. Marketing Research
D. Product Development
E. All of these
Answer» E. All of these
92.

What is the basis of marketing?

A. Exchange
B. Net Sales and Net Profit
C. Profit
D. Packaging
E. All of these
Answer» A. Exchange
93.

Marketing is required in banks due to-

A. Computerisation
B. Increase in population
C. Globalisation
D. Government dictates
E. None of these
Answer» C. Globalisation
94.

Marketing is a Social-economic activity because:

A. Marketing is related with Social Satisfaction
B. It is a Social Person
C. It is a Corporate Citizen
D. All of these
E. None of these
Answer» A. Marketing is related with Social Satisfaction
95.

Certain market means-

A. The place where functions of marketing is exercised
B. Future market
C. Present market
D. All of these
E. None of these
Answer» A. The place where functions of marketing is exercised
96.

Which is the subject matter of Marketing?

A. Machine, man and money
B. Product or Service
C. Capital
D. Brand
E. Place
Answer» B. Product or Service
97.

Marketing is:

A. a day to day function
B. a one-off affair
C. a one man show
D. a collective process
E. None of these
Answer» D. a collective process
98.

Which is the subject Matter of marketing?

A. Man
B. Labour
C. Planning
D. Word
E. Goods and Services
Answer» E. Goods and Services
99.

Rural Marketing is related to-

A. Book
B. Car
C. Rural product like-Agricultural tools
D. Mobile
E. TV
Answer» C. Rural product like-Agricultural tools
100.

Which is the feature of Rural Market?

A. Number of Consumer
B. High Income
C. Educated Population
D. High Living Standard
E. None of these
Answer» A. Number of Consumer
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