McqMate
1. |
“Benchmark” means____________ |
A. | Benches for customers to sit |
B. | Set standards |
C. | Benches for salesmen to sit |
D. | Products displayed on a bench |
E. | All of the above |
Answer» B. Set standards |
2. |
A call centre is____________ |
A. | A meeting place for DSAs |
B. | A training centre for DSAs |
C. | A meeting place for customers |
D. | Data centre |
E. | A back office set up where customer queries are answered |
Answer» E. A back office set up where customer queries are answered |
3. |
The sequence of a sales process is____________ |
A. | Lead generation, call, presentation & sale |
B. | Sale, presentation, Lead generation & call |
C. | Presentation, Lead generation, Sale & Call |
D. | Lead generation, Call, Sale & Presentation |
E. | There is no sequence required |
Answer» A. Lead generation, call, presentation & sale |
4. |
‘Value -added services’ means_____________ |
A. | Additional services |
B. | Better value at a premium |
C. | Costlier services |
D. | Better value at a discount |
E. | At services |
Answer» A. Additional services |
5. |
To ‘Close a Call’ means____________ |
A. | To clinch the sale |
B. | To end the conversation |
C. | To put the phone down |
D. | To close the doors |
E. | To close the business |
Answer» A. To clinch the sale |
6. |
‘Customization’ means__________ |
A. | Tailor-made products for each customer |
B. | Customers selling goods |
C. | Tailor-made products for each staff |
D. | A selling process |
E. | None of these |
Answer» A. Tailor-made products for each customer |
7. |
A ‘Call’ in marketing language means__________ |
A. | Calling on a salesperson |
B. | Calling on a customer |
C. | Making a phone-call |
D. | Telemarketing |
E. | None of these |
Answer» E. None of these |
8. |
A marketing survey is required for____________ |
A. | Deciding marketing strategies |
B. | Deciding product strategies |
C. | Deciding pricing strategies |
D. | All of these |
E. | None of these |
Answer» D. All of these |
9. |
The target group for Education loans is________ |
A. | Meritorious students seeking higher education |
B. | All colleges |
C. | All parents |
D. | Research scholars |
E. | All of these |
Answer» A. Meritorious students seeking higher education |
10. |
Cross-selling means___________ |
A. | Selling with a cross face |
B. | Cross country marketing |
C. | Selling to friends |
D. | Selling other products to existing customers |
E. | Selling to employees |
Answer» D. Selling other products to existing customers |
11. |
Marketing segmentation is useful for__________ |
A. | Preferential marketing |
B. | Targeting existing clients |
C. | Identifying prospects |
D. | Knowing customers’ tastes |
E. | All of these |
Answer» E. All of these |
12. |
The target Group for savings deposit Accounts is |
A. | Newborn babies |
B. | Students |
C. | Parents |
D. | Businessman |
E. | All of these |
Answer» B. Students |
13. |
Market Segmentation can be resorted to by means of |
A. | Segmenting by age |
B. | Segmenting by income |
C. | Segmenting by geographically |
D. | All of these |
E. | None of these |
Answer» D. All of these |
14. |
The target group for a Car loan is_____________ |
A. | All auto drivers |
B. | All auto dealers |
C. | All car owners |
D. | Any individual needing a car |
E. | All of these |
Answer» D. Any individual needing a car |
15. |
Market information means_____________ |
A. | Knowledge of industries |
B. | Knowledge of households |
C. | Knowledge of peers |
D. | Knowledge of customer’s tastes |
E. | All of these |
Answer» D. Knowledge of customer’s tastes |
16. |
Bancassurance means____________ |
A. | Banks promising to give loans |
B. | Bank promising to pay interest |
C. | Banks selling insurance products |
D. | Assurance to repay loans |
E. | None of these |
Answer» C. Banks selling insurance products |
17. |
The target group for agricultural loan is________ |
A. | Any farmer |
B. | Farm labourers |
C. | Any individual dealing in agricultural or related activity |
D. | Farmers’ societies |
E. | All of these |
Answer» C. Any individual dealing in agricultural or related activity |
18. |
The target group for credit card is_____________ |
A. | Existing cardholders |
B. | All graduates |
C. | All minors |
D. | Individuals with taxable income |
E. | All of these |
Answer» D. Individuals with taxable income |
19. |
Market segmentation means_____________ |
A. | Segmenting the salesmen |
B. | Segmenting the employees |
C. | Segmentation the customers as per their needs |
D. | Segmenting the products |
E. | All of these |
Answer» C. Segmentation the customers as per their needs |
20. |
A ‘Target Group’ means___________ |
A. | A group of sellers |
B. | A group of buyers |
C. | A group of products |
D. | A group of person to whom sales should be focused |
E. | All of these |
Answer» D. A group of person to whom sales should be focused |
21. |
Marketing is the art of___________ |
A. | Buying more |
B. | Paying more |
C. | Selling more |
D. | Talking more |
E. | Only land 2 |
Answer» C. Selling more |
22. |
Marketing of services is resorted in____________ |
A. | Manufacturing concerns |
B. | Insurance business |
C. | Hostels |
D. | Only land 2 |
E. | Only 2 and 3 |
Answer» E. Only 2 and 3 |
23. |
Marketing is a__________ |
A. | One day effort |
B. | Team effort |
C. | One man effort |
D. | All the above |
E. | None of the above |
Answer» B. Team effort |
24. |
Service marketing is the same as___________ |
A. | Transaction marketing |
B. | Relationship marketing |
C. | Internal marketing |
D. | Outdoor marketing |
E. | All the above |
Answer» B. Relationship marketing |
25. |
Good marketing requires one of the following |
A. | Proper planning |
B. | Good team work |
C. | Good communication skills |
D. | Knowledge of products |
E. | All of these |
Answer» B. Good team work |
26. |
Marketing in banks is a necessity today, due to |
A. | Liberalisation |
B. | Nationalisation |
C. | Fashion |
D. | Urbanisation |
E. | Marketing in banks is not necessary, as banking in India is more than 200 years old |
Answer» A. Liberalisation |
27. |
Marketing is influenced by__________ |
A. | Product demand |
B. | Public taste |
C. | Buyer behaviour |
D. | Brand image |
E. | All of the above |
Answer» E. All of the above |
28. |
Market share means__________ |
A. | Share of business among peers |
B. | Share market |
C. | Share prices |
D. | IPOs |
E. | Scope for marketing |
Answer» A. Share of business among peers |
29. |
Marketing helps in__________ |
A. | Boosting production |
B. | Getting new clients |
C. | Interacting with strangers |
D. | All of these |
E. | None of these |
Answer» D. All of these |
30. |
A DSA helps in________ |
A. | Boosting direct sales |
B. | Boosting sales through the net |
C. | Strengthening indirect marketing |
D. | Strengthening telemarketing |
E. | All of the above |
Answer» A. Boosting direct sales |
31. |
A DSA (Direct Selling Agent) is one___________ |
A. | Who sells through the internet |
B. | Who works on the bank counters |
C. | Who works in bank office setup |
D. | Who sells direct to the client |
E. | None of the above |
Answer» D. Who sells direct to the client |
32. |
Selling is_________ |
A. | Different from marketing |
B. | A sub-function of marketing |
C. | Same as marketing |
D. | More than marketing |
E. | None of these |
Answer» E. None of these |
33. |
A ‘Lead’ in marketing jargon, means__________ |
A. | A likely consumer |
B. | A metal |
C. | A leash |
D. | A team leader |
E. | None of these |
Answer» A. A likely consumer |
34. |
Good selling skills involve____________ |
A. | Patience |
B. | Presence |
C. | Empathy |
D. | Knowledge |
E. | All of these |
Answer» E. All of these |
35. |
EMI stands for: |
A. | Earnest Monthly Instalment |
B. | Equated Money Instalment |
C. | Equated Monthly Instalment |
D. | Equated Major Instalment |
E. | Essential Monthly Instalment |
Answer» C. Equated Monthly Instalment |
36. |
A true marketing mindset requires___________ |
A. | Control mindset |
B. | Command mindset |
C. | Passive mindset |
D. | Active mindset |
E. | Inert mindset |
Answer» D. Active mindset |
37. |
Innovation means_________ |
A. | Inspiration |
B. | Enthusiasm |
C. | Compensation |
D. | Creativity |
E. | All of these |
Answer» D. Creativity |
38. |
Internal marketing means__________ |
A. | Marketing to self |
B. | Marketing to family members |
C. | Marketing to the staff members |
D. | Marketing inside India |
E. | Marketing outside India |
Answer» C. Marketing to the staff members |
39. |
Modern styles of marketing are____________ |
A. | Telemarketing |
B. | Web marketing |
C. | Advertisement on the net |
D. | E-mails |
E. | All of these |
Answer» E. All of these |
40. |
A good and effective DSA should_____________ |
A. | Copy the competitor company |
B. | Criticize the competitor company |
C. | Join the competitor company |
D. | Be passive |
E. | Be more effective than the competitor company |
Answer» E. Be more effective than the competitor company |
41. |
Prior to the Industrial Revolution, selling was no problem and no sales team is required because |
A. | Marketing was not a subject then |
B. | People was not a subject then |
C. | People don’t want to sell anything |
D. | Small-scale enterprises dominated the economic scene |
E. | None of these |
Answer» D. Small-scale enterprises dominated the economic scene |
42. |
A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as- |
A. | Mass Distribution |
B. | Exclusive agency distribution |
C. | Selective distribution |
D. | Price Distribution |
E. | None of these |
Answer» B. Exclusive agency distribution |
43. |
The long term objective of marketing is_________ |
A. | Customer Satisfaction |
B. | Profit Maximisation |
C. | Cost cutting |
D. | Profit Maximisation with customer |
E. | None of these |
Answer» D. Profit Maximisation with customer |
44. |
Which among the following is statistical indicator for equality in income distribution? |
A. | Gini Coefficient |
B. | Price Indices |
C. | GNP |
D. | GDP |
E. | None of these |
Answer» A. Gini Coefficient |
45. |
Short term planning focuses on |
A. | Functional Plans |
B. | Long term objectives |
C. | Specific Goals |
D. | Both (1) and (3) |
E. | None of these |
Answer» D. Both (1) and (3) |
46. |
In marketing terms, Attitude can best be defined as a |
A. | Rude behaviour of salesperson |
B. | Rude behaviour of Consumer |
C. | Mental state of consumer |
D. | Ego of the marketing executive |
E. | None of these |
Answer» C. Mental state of consumer |
47. |
The nominal scale used for marketing research, refers to |
A. | Population characteristics based on age or sex or ownership of a specific consumer durable |
B. | Ordering of scale |
C. | Both 1 and 2 |
D. | Neither 1 nor 2 |
E. | None of these |
Answer» A. Population characteristics based on age or sex or ownership of a specific consumer durable |
48. |
Reference group influences vis-a-vis consumption decision, is a function of the |
A. | Product category |
B. | Group characteristics |
C. | Group communication process |
D. | All of the above |
E. | None of these |
Answer» D. All of the above |
49. |
Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in |
A. | India |
B. | Indonesia |
C. | Japan |
D. | America |
E. | None of These |
Answer» C. Japan |
50. |
Gate Keepers___________ |
A. | Use the products |
B. | Reports on product performance |
C. | Control the flow of information into buying centre |
D. | Issue challan for discharge of products |
E. | None of these |
Answer» D. Issue challan for discharge of products |
51. |
Consumer Day is celebrated on____________ |
A. | 15th March |
B. | 16th March |
C. | 20th April |
D. | 20th March |
E. | None of these |
Answer» A. 15th March |
52. |
A situation where by market is expanded by developing new products to satisfy new consumer needs is called |
A. | Market development |
B. | Diversification |
C. | Both land 2 |
D. | Neither 1 nor 2 |
E. | None of these |
Answer» B. Diversification |
53. |
The level of commitment that consumers feel toward a given brand is called |
A. | Brand equity |
B. | Brand name |
C. | Brand loyalty |
D. | Brand utility |
E. | None of these |
Answer» C. Brand loyalty |
54. |
Assigning specific jobs and work places to the selected candidates is known as____________ |
A. | Placement |
B. | Recruitment |
C. | Transfer |
D. | Promotion |
E. | None of these |
Answer» A. Placement |
55. |
As a counselor, a personnel manager__________ |
A. | Reminds the management of moral obligations towards employees |
B. | Encourages the employees |
C. | Tries to settle the disputes between labour and management |
D. | All of the above |
E. | None of the above |
Answer» B. Encourages the employees |
56. |
Which among the following is NOT included in fringe benefits available to an employee? |
A. | Old age survivors benefits |
B. | Pensions |
C. | Gratuities |
D. | Both land 2 |
E. | None of these |
Answer» E. None of these |
57. |
Which among the following is an example of tele-conferencing? |
A. | Computer conferencing |
B. | Audio conferencing |
C. | Video conferencing |
D. | All of the above |
E. | None of the above |
Answer» D. All of the above |
58. |
Information systems can assist managers by |
A. | Providing information |
B. | Providing data on internal sources |
C. | Directing |
D. | All of the above |
E. | None of the above |
Answer» D. All of the above |
59. |
Which among the following is a disadvantage of an EDI system? |
A. | Speed |
B. | Errors |
C. | Expensive |
D. | Mismatch |
E. | None of these |
Answer» C. Expensive |
60. |
In online marketing, there is____________ |
A. | No exchange |
B. | Exchange is the core of marketing |
C. | Guarantee |
D. | Only warranty |
E. | None of these |
Answer» D. Only warranty |
61. |
EMI is marketing tool if |
A. | It is very high |
B. | It is very low |
C. | It is increasing |
D. | It is fluctuating |
E. | It has no role as marketing tool |
Answer» B. It is very low |
62. |
The target group for Home-loan is |
A. | All body-builders |
B. | Tiles manufacturers |
C. | Housing societies |
D. | Farmers’ societies |
E. | Individuals not owning any house |
Answer» E. Individuals not owning any house |
63. |
Delivery Channels means: |
A. | Sales outlets |
B. | Purchased goods |
C. | Product shelf-life |
D. | Courier person |
E. | Channel finance |
Answer» A. Sales outlets |
64. |
Customer Relation can be ensured by: |
A. | Offering freebies |
B. | Offering loans at low rates |
C. | Catchy slogans |
D. | Giving incentives |
E. | Personalized services |
Answer» E. Personalized services |
65. |
Standard marketing practices include |
A. | Poaching |
B. | Unhealthy competition |
C. | Lowering the selling price |
D. | Unhealthy discount scheme |
E. | Phishing |
Answer» C. Lowering the selling price |
66. |
Marketing of service is adopted in |
A. | Grocery stores |
B. | Garments trade |
C. | Medicine shop |
D. | Fruit stalls |
E. | Hotels |
Answer» E. Hotels |
67. |
Selling is _____________ |
A. | Same as marketing |
B. | More than marketing |
C. | Offering discounts |
D. | A sub-function of marketing |
E. | Nothing to do with marketing |
Answer» D. A sub-function of marketing |
68. |
Indirect marketing is the same as |
A. | Onsite selling |
B. | Using a smart-phone |
C. | Viral marketing |
D. | Advertisements |
E. | Online marketing |
Answer» D. Advertisements |
69. |
‘To close a call’ means |
A. | To look for a new clients |
B. | Telemarketing |
C. | To clinch the sale deal |
D. | Online marketing |
E. | Indoor marketing |
Answer» C. To clinch the sale deal |
70. |
Market size also means |
A. | Marketing planning |
B. | Market pricing |
C. | Market space |
D. | Market distribution |
E. | Market channels |
Answer» D. Market distribution |
71. |
Digital Marketing is the same as |
A. | Online marketing |
B. | Cross-selling |
C. | Website designing |
D. | Road shows |
E. | Door-to-door marketing |
Answer» A. Online marketing |
72. |
Service Marketing is resorted to in |
A. | All MNCs |
B. | All production houses |
C. | Industrial units |
D. | Insurance companies and banks |
E. | Fish markets |
Answer» D. Insurance companies and banks |
73. |
Customization results in |
A. | Customer exit |
B. | Customer retention |
C. | Customer complaints |
D. | Better balance sheet figures |
E. | Better technology |
Answer» D. Better balance sheet figures |
74. |
The sole aim of marketing is to |
A. | improve the balance sheet figures |
B. | increase recruitments |
C. | increase profits |
D. | increase production |
E. | increase branch network |
Answer» C. increase profits |
75. |
Efficient marketing style requires |
A. | Proper planning |
B. | Good debating skills |
C. | Arrogant staff |
D. | Knowledge of many languages |
E. | Ignorant customers |
Answer» B. Good debating skills |
76. |
Target group means |
A. | All employers |
B. | All sales persons |
C. | Intended buyers |
D. | All industries |
E. | Call center persons |
Answer» C. Intended buyers |
77. |
‘Push’ marketing style requires |
A. | Collective effort |
B. | Good pushing strength |
C. | Lengthy talks |
D. | Ability to identify the leads |
E. | Aggressive marketing |
Answer» A. Collective effort |
78. |
Web marketing involves |
A. | Selling websites |
B. | Door-to-door marketing |
C. | E-mail chatting |
D. | Browsing the yellow page |
E. | Web advertisements |
Answer» E. Web advertisements |
79. |
The task of marketing involves |
A. | Opening new branches |
B. | Buying a company |
C. | Selling a company |
D. | Selling products and services of a company |
E. | Mergers |
Answer» D. Selling products and services of a company |
80. |
Market space means |
A. | Place where goods are sold |
B. | Trade fairs and meals |
C. | Road shows |
D. | Scope available for selling |
E. | Competition |
Answer» D. Scope available for selling |
81. |
Which one of the following Is NOT a target group for saving accounts? |
A. | Salaried persons |
B. | Loss making companies |
C. | Doctors |
D. | Government employees |
E. | Insurance agents |
Answer» B. Loss making companies |
82. |
Target group for home loans is |
A. | Existing creditors |
B. | Persons having no house of their own |
C. | Persons having one or more than one house |
D. | Builders |
E. | NRIs |
Answer» B. Persons having no house of their own |
83. |
Digital marketing is similar to |
A. | Cold calling |
B. | Web designing |
C. | Online marketing |
D. | Market for cast |
E. | Outdoor marketing |
Answer» C. Online marketing |
84. |
Full form of DSA is___________ |
A. | Delivery Staff Agency |
B. | Direct Selling Agency |
C. | Distributors and Supply Agency |
D. | Driving Sales Ahead |
E. | None of the above |
Answer» B. Direct Selling Agency |
85. |
In online marketing, there is____________ |
A. | Only warranty |
B. | No exchange |
C. | Exchange is the core of marketing |
D. | Guarantee |
E. | None of the above |
Answer» A. Only warranty |
86. |
Which of the following is a part of marketing? |
A. | The Process of Creating Pricing |
B. | Distribution |
C. | Promotion |
D. | All of these |
E. | None of these |
Answer» D. All of these |
87. |
Marketing involves: |
A. | Product |
B. | Programme |
C. | Problem |
D. | All of these |
E. | None of these |
Answer» A. Product |
88. |
A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers. |
A. | A System of Production |
B. | A system of Accounting |
C. | A Product |
D. | All of these |
E. | None of these |
Answer» D. All of these |
89. |
Which is the essential of marketing? |
A. | Marketing is a human activity |
B. | Marketing is a Product |
C. | Marketing is a knowledge |
D. | All of these |
E. | None of these |
Answer» A. Marketing is a human activity |
90. |
Marketing includes |
A. | Consumer-oriented Process |
B. | Certain market |
C. | Socio-economic activity |
D. | All of these |
E. | None of these |
Answer» D. All of these |
91. |
Which is/are the functions of marketing? |
A. | Pricing of goods and services |
B. | Promotion |
C. | Marketing Research |
D. | Product Development |
E. | All of these |
Answer» E. All of these |
92. |
What is the basis of marketing? |
A. | Exchange |
B. | Net Sales and Net Profit |
C. | Profit |
D. | Packaging |
E. | All of these |
Answer» A. Exchange |
93. |
Marketing is required in banks due to- |
A. | Computerisation |
B. | Increase in population |
C. | Globalisation |
D. | Government dictates |
E. | None of these |
Answer» C. Globalisation |
94. |
Marketing is a Social-economic activity because: |
A. | Marketing is related with Social Satisfaction |
B. | It is a Social Person |
C. | It is a Corporate Citizen |
D. | All of these |
E. | None of these |
Answer» A. Marketing is related with Social Satisfaction |
95. |
Certain market means- |
A. | The place where functions of marketing is exercised |
B. | Future market |
C. | Present market |
D. | All of these |
E. | None of these |
Answer» A. The place where functions of marketing is exercised |
96. |
Which is the subject matter of Marketing? |
A. | Machine, man and money |
B. | Product or Service |
C. | Capital |
D. | Brand |
E. | Place |
Answer» B. Product or Service |
97. |
Marketing is: |
A. | a day to day function |
B. | a one-off affair |
C. | a one man show |
D. | a collective process |
E. | None of these |
Answer» D. a collective process |
98. |
Which is the subject Matter of marketing? |
A. | Man |
B. | Labour |
C. | Planning |
D. | Word |
E. | Goods and Services |
Answer» E. Goods and Services |
99. |
Rural Marketing is related to- |
A. | Book |
B. | Car |
C. | Rural product like-Agricultural tools |
D. | Mobile |
E. | TV |
Answer» C. Rural product like-Agricultural tools |
100. |
Which is the feature of Rural Market? |
A. | Number of Consumer |
B. | High Income |
C. | Educated Population |
D. | High Living Standard |
E. | None of these |
Answer» A. Number of Consumer |
Done Reading?