190+ Agricultural and Rural Marketing Solved MCQs

Chapters

Take a Test Download as PDF
Chapter: Unit 3
101.

One of the main objective of the National Crop Insurance Scheme is

A. Enhance the farm-level economy
B. Provide financial support to the farmers in the event of natural calamities
C. Development of irrigation facilities
D. None of the above
Answer» B. Provide financial support to the farmers in the event of natural calamities
discuss
102.

One of the main objective of the MGNREGA is

A. Enhance livelihood security in rural areas
B. Population stabilization, gender & demographic balance
C. Bridge gender and social disparities in elementary education
D. None of the above
Answer» A. Enhance livelihood security in rural areas
discuss
103.

How many days of guaranteed employment will be given in a financial year under MGNREGA?

A. No limit
B. 200 days
C. 365 days
D. 100 days
Answer» D. 100 days
discuss
104.

PradhanMantri Jan DhanYojana aims to provide:

A. universal access to banking facilities
B. housing facilities to the rural areas of India
C. minimum of 100 days employment to rural workers
D. None of the above
Answer» A. universal access to banking facilities
discuss
105.

A programme of the government which aims to transform rural poor youth into an economically independent and globally relevant workforce is:

A. Scheme of Fund for Regeneration of Traditional Industries (SFURTI)
B. A Scheme for Promoting Innovation, Industry and Entrepreneurship (ASPIRE)
C. DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY)
D. Coir UdyamiYojana
Answer» C. DeenDayalUpadhyayaGrameenKaushalyaYojana (DDU GKY)
discuss
106.

A women oriented self-employment programme of the government include:

A. Mahila Coir Yojana
B. Coir UdyamiYojana
C. PradhanMantriFasalBimaYojana
D. None of the above
Answer» A. Mahila Coir Yojana
discuss
107.

A scheme that aims to provide connectivity by way of an all-weather road to the eligible unconnected habitations in the rural areas is:

A. PMEGP
B. PMGSY
C. ASPIRE
D. MGNREGA
Answer» B. PMGSY
discuss
108.

What is the Primary Objective of PMGSY?

A. To connect with unconnected habitations
B. To connect Villages with Towns
C. To connect Village roads with State highways
D. To connect district roads with National highways
Answer» A. To connect with unconnected habitations
discuss
109.

A programme that aims to promote innovation to further strengthen the competitiveness of MSME sector is:

A. SFURTI
B. ASPIRE
C. PMEGP
D. None of the above
Answer» B. ASPIRE
discuss
110.

A scheme that aims to organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability:

A. SFURTI
B. ASPIRE
C. PMEGP
D. DDUGKY
Answer» A. SFURTI
discuss
111.

An online trading platform for agricultural commodities in India:

A. eNAM
B. GPay
C. BHIM
D. PayPal
Answer» A. eNAM
discuss
112.

The Market Promotion & Development Scheme(MPDA) was launched under

A. KVIC
B. Coir Board
C. National Small Industries Corporation Limited (NSIC)
D. National Institute for micro, Small and Medium Enterprises (NIMSME)
Answer» A. KVIC
discuss
113.

A scheme that encourage farmers to adopt innovative and modern agricultural practices:

A. PradhanMantriFasalBimaYojana
B. PradhanMantri Gram SadakYojana
C. PradhanMantriFasalBimaYojana
D. PradhanMantriKrishiSinchayeeYojana
Answer» A. PradhanMantriFasalBimaYojana
discuss
114.

A scheme formulated with the vision of extending the coverage of irrigation and improving water use efficiency:

A. PradhanMantriFasalBimaYojana
B. PradhanMantri Gram SadakYojana
C. PradhanMantriFasalBimaYojana
D. PradhanMantriKrishiSinchayeeYojana
Answer» D. PradhanMantriKrishiSinchayeeYojana
discuss
115.

Which one of the following is not an objective of the PradhanMantri KrishiSinchayee Yojana (PMKSY) ?

A. To achieve convergence of investment in irrigation at the field level.
B. To expand cultivable area under irrigation
C. To improve on-farm water use efficiency to reduce wastage of water.
D. To protect farmers against crop failure due to natural calamities.
Answer» D. To protect farmers against crop failure due to natural calamities.
discuss
116.

When was Self Help Group introduced in India?

A. 1996
B. 2000
C. 1980
D. 1992
Answer» D. 1992
discuss
117.

Which of the following are the roles of Self Help Groups?

A. Income generation for poor
B. Access to banks for poor,financial inclusion
C. Social Upliftment of marginal sections
D. All of the above
Answer» D. All of the above
discuss
118.

Self Help Group involves

A. Group of 5 to 20 people
B. Regular saving habits
C. Inter-lending within the group members
D. All of above
Answer» D. All of above
discuss
119.

Financial literacy is an integral part of which Mission?

A. PradhanMantri Jan DhanYojana
B. National Rural Health Mission
C. Sarva Shiksha Abhiyan
D. Swachh Bharat Abhiyan
Answer» A. PradhanMantri Jan DhanYojana
discuss
Chapter: Unit 4
120.

Which basis is used for geographic segmentation of rural areas?

A. density
B. land ownership
C. place of purchase
D. lifestyle
Answer» A. density
discuss
121.

For effective market segmentation, the market must be

A. Heterogeneous
B. Measurable
C. Isolated
D. None of the above
Answer» B. Measurable
discuss
122.

Segmentation of a market requires the markets to be:

A. in urban areas only
B. in rural areas only
C. accessible
D. scattered
Answer» C. accessible
discuss
123.

Demographic segmentation in rural marketing is done on the basis of

A. Social class
B. Lifestyle
C. Land ownership
D. Occasion
Answer» C. Land ownership
discuss
124.

Psychographic segmentation is based on:

A. The quantitative side of consumer demographic analysis.
B. The quantitative side of consumer geographic analysis.
C. Individuals' residential patterns and life-cycle preferences.
D. Grouping people according to their psychological characteristics, values, and
Answer» D. Grouping people according to their psychological characteristics, values, and
discuss
125.

Which of the following is not an example of a behavioural variable in rural market segmentation?

A. Product usage.
B. Media usage.
C. Purchase occasion.
D. Personality.
Answer» D. Personality.
discuss
126.

An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.

A. segmentation
B. standardisation
C. regulation
D. none of the above
Answer» A. segmentation
discuss
127.

One of the basic cultural values in rural India is: 25

A. decision making is individualistic
B. decision making is collective
C. decision making is swift
D. none of the above
Answer» B. decision making is collective
discuss
128.

Status refers to

A. the place given to the individual because of his or her position or achievements
B. the behaviours expected of the individual as a member of the group
C. both a&b
D. none of the above
Answer» A. the place given to the individual because of his or her position or achievements
discuss
129.

_____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.

A. primary
B. secondary
C. tertiary
D. none of the above
Answer» B. secondary
discuss
130.

Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________

A. the opinion of the community
B. the size of the family
C. the availability of durables
D. the price of durables
Answer» B. the size of the family
discuss
131.

Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.

A. occupation
B. awareness
C. cultural differences
D. consumption
Answer» C. cultural differences
discuss
132.

Why is market segmentation carried out?

A. To break down large markets into smaller markets.
B. Provides an opportunity to surpass competitors.
C. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
D. Allows the achievement of greater market share
Answer» C. By grouping together customers with similar needs, it provides a commercially viable method of serving these customers.
discuss
133.

An example of a segmented market would be:

A. Phillips marketing its product to whole of India with one marketing mix based on the concept 'Sense and Sensibility'.
B. high-income and low-income consumers being treated the same at departmental stores
C. a garden nursery seeing residents of urban areas and rural areas as one market needing trees.
D. Hyundai separating its potential customers into economy car buyers and luxury car buyers.
Answer» D. Hyundai separating its potential customers into economy car buyers and luxury car buyers.
discuss
134.

To be effective, the process of market segmentation must meet which of the following basic requirements?

A. The firm must avoid focusing on non-variables such as profitability and volume.
B. The market segment must have measurable purchasing power and size.
C. The company must expand beyond its marketing capabilities to capture growing markets.
D. The market segment must reflect the population's changing attitudes and lifestyles
Answer» B. The market segment must have measurable purchasing power and size.
discuss
135.

A commonly used basis for segmenting consumer markets is:

A. organizational size.
B. demographics.
C. product type.
D. price.
Answer» B. demographics.
discuss
136.

Before beginning the market segmentation process, a firm should:

A. identify bases for segmenting markets.
B. forecast total market potential.
C. forecast market share.
D. select target market segments.
Answer» A. identify bases for segmenting markets.
discuss
137.

Segmentation by benefits sought is a type of product-related segmentation:

A. to determine the marketer's effectiveness in satisfying the consumer.
B. used to create a psychographic profile of the benefit of having the product as a common alternative.
C. as a post-consumption evaluation tool.
D. that focuses on the attributes that people seek in a product.
Answer» D. that focuses on the attributes that people seek in a product.
discuss
138.

The family life cycle:

A. is a way to apply psychographic segmentation.
B. refers to the process of family formation and dissolution.
C. provides insights into the relationships among age, occupation, income, and housing.
D. is composed of the 11 stages of personal growth from infancy to retirement.
Answer» B. refers to the process of family formation and dissolution.
discuss
139.

The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:

A. identify the specific members of each segment to be able to contact each of them directly.
B. determine the level of resources that must be committed to each segment.
C. evaluate the market potential within each segment.
D. design marketing strategy and tactics to reinforce the firm's image.
Answer» C. evaluate the market potential within each segment.
discuss
140.

Which of the following is part of the demographic segmentation for consumer markets?

A. Age
B. Social grade
C. Lifestyle
D. Personality
Answer» A. Age
discuss
141.

The major segmentation variables for rural markets refers to which of the following?

A. Geographic, density, psychographic, behavioural
B. Gender, demographic, psychographic, lifestyle
C. Geographic, demographic, psychographic, behavioural
D. None of the above
Answer» C. Geographic, demographic, psychographic, behavioural
discuss
142.

To be useful, market segments must be:

A. Measurable and Accessible
B. Substantial and Differentiable
C. Actionable
D. All of the above
Answer» D. All of the above
discuss
143.

All of the following would be ways to segment within the category of behavioural variable segmentation except:

A. occasions.
B. user status.
C. loyalty status.
D. lifestyle.
Answer» D. lifestyle.
discuss
144.

“Juice in the morning” is an attempt to segment according to which of the following?

A. gender segmentation
B. psychographic segmentation
C. benefit segmentation
D. occasion segmentation
Answer» D. occasion segmentation
discuss
145.

When companies market products on the basis of what the product‟s attributes will do for a given segment of consumers, they are using a form of behavioural segmentation known as:

A. occasion segmentation.
B. benefit segmentation.
C. user status segmentation.
D. usage rate segmentation.
Answer» B. benefit segmentation.
discuss
146.

Lifestyle is an example of which type of segmentation variable?

A. psychographics
B. demographics
C. usage
D. behavioural
Answer» A. psychographics
discuss
147.

Loyalty status is an example of which type of segmentation variable?

A. psychographics
B. demographics
C. usage
D. behavioural
Answer» D. behavioural
discuss
148.

Geographic segmentation is about:

A. Dividing consumer groups based on lifestyles.
B. Dividing markets based on location.
C. Understanding the benefit the product has to offer.
D. Dividing consumer groups based on social status.
Answer» B. Dividing markets based on location.
discuss
149.

Lifestyle segmentation is about:

A. Understanding how people live and developing products/services that match that way of life.
B. Dividing the market into distinct groups of buyers
C. Understanding what consumers like or dislike about their life.
D. Developing stylish products for that segment.
Answer» A. Understanding how people live and developing products/services that match that way of life.
discuss
150.

Readiness stage and attitude towards product are major segmentation variable in which category?

A. Geographic
B. Behavioural
C. Demographic
D. Psychographic
Answer» B. Behavioural
discuss
151.

Segmentation on the basis of size of landholding, area of land under cultivation, crop mix and irrigation method is an example of:

A. Geographic segmentation
B. Demographic segmentation
C. Behavioural segmentation
D. Psychographic segmentation
Answer» B. Demographic segmentation
discuss
152.

Many rural purchase require

A. social sanction
B. personal authority
C. celebrity endorsement
D. numerous brands
Answer» A. social sanction
discuss
153.

Rural consumers being conservative in their outlook

A. prefers different brands
B. take longer time to be influenced
C. take shorter time to be influenced
D. none of the above
Answer» B. take longer time to be influenced
discuss
154.

Associated groups to which a consumer belongs as a memberin which the interaction is formal and less regular:

A. Primary group
B. Secondary group
C. Aspirational group
D. Prime group
Answer» B. Secondary group
discuss
155.

Rural lifestyle changes with village size due to variation in

A. the level of education
B. the level of awareness of brands
C. the level of infrastructural and economic development
D. the level of family influence
Answer» C. the level of infrastructural and economic development
discuss
156.

Language, dress, food habits and location are affected by

A. Education
B. Durable goods
C. Infrastructure
D. Culture
Answer» D. Culture
discuss
157.

Joint family translates to

A. better education
B. greater consumption of products
C. lower consumption of products
D. better standard of living
Answer» B. greater consumption of products
discuss
158.

Overall manner in which a person lives and spends time and money is known as

A. Personality
B. Lifestyle
C. Family life cycle
D. Affluent
Answer» B. Lifestyle
discuss
159.

Rural consumers are increasingly known to be

A. Brand loyal
B. Price-sensitive
C. seeking convenience
D. all of the above
Answer» D. all of the above
discuss
Chapter: Unit 5
160.

Rural marketing problem is essentially a

A. product problem
B. pricing problem
C. distribution problem
D. promotion problem
Answer» C. distribution problem
discuss
161.

Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members

A. first
B. second
C. third
D. last
Answer» A. first
discuss
162.

Distribution that involves no intermediaries to make products available to final buyers is classified as

A. Intensive distribution
B. Direct distribution
C. Exclusive distribution
D. None of the above
Answer» B. Direct distribution
discuss
163.

Which of the following is an activity of physical distribution?

A. Order processing
B. Warehousing
C. Advertising
D. Transportation
Answer» D. Transportation
discuss
164.

A system where essential commodities are distributed through a network of fair price shops:

A. Cooperative Societies
B. Public Distribution System
C. The SHG Model
D. Hub and Spokes Method
Answer» B. Public Distribution System
discuss
165.

Wholesalers perform several functions except

A. Buying and assortment building sorting
B. Warehousing
C. Financing
D. None of these
Answer» D. None of these
discuss
166.

e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from:

A. the rural market
B. the urban market
C. both rural and urban market
D. none of the above
Answer» A. the rural market
discuss
167.

Consider the following statements regarding rural markets:
i. Small number of small markets
ii. Poor availability of suitable dealers
iii. Low density of shops per village and high variation in their concentration
iv. Inadequate bank and credit facilities to rural retailers
Which statement is incorrect?

A. i
B. ii
C. iii
D. iv
Answer» A. i
discuss
168.

Consider the following statements regarding rural markets:
i. Dispersed population and trade
ii. Inadequate power supply
iii. High visibility of product on rural shelves
iv. Poor communication of offers and schemes
Which statement is incorrect?

A. i
B. ii
C. iii
D. iv
Answer» C. iii
discuss
169.

Redistribution Stockists are responsible for supplying stocks to:

A. Rural retailers
B. Urban retailers
C. Both rural and urban retailers
D. Carrying and Forwarding Agents
Answer» C. Both rural and urban retailers
discuss
170.

Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in:

A. small markets
B. large markets
C. villages
D. none of the above
Answer» B. large markets
discuss
171.

Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers?

A. SHG Model
B. Hub and Spokes Method
C. Public Distribution System
D. Mobile traders
Answer» B. Hub and Spokes Method
discuss
172.

A channel of distribution which uses a network of FPS (fair price shops) is called:

A. Cooperative Societies
B. Youth Entrepreneurship Model
C. Public Distribution System
D. Hub and Spokes Methods
Answer» C. Public Distribution System
discuss
173.

Cooperative Societies are utilised the most for the distribution of:

A. Durable goods
B. FMCG
C. Fertilizers
D. Farm tools
Answer» C. Fertilizers
discuss
174.

A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as:

A. KisanSeva Kendra
B. e-Choupal
C. Nature‟s Basket
D. Food Bazar
Answer» A. KisanSeva Kendra
discuss
175.

________________launched „GaonChalo‟, a rural distribution initiative where villagers were roped in to sell products to other people in the village.

A. Dabur
B. HUL
C. P&G
D. Tata Tea
Answer» D. Tata Tea
discuss
176.

In which type of market would a rural consumer usually buy products like cloth or cosmetics?

A. shandies
B. feeder towns
C. district headquarters
D. city markets
Answer» A. shandies
discuss
177.

Transporting and storing goods is part of which of the following marketing channel functions?

A. negotiation
B. physical distribution
C. contact
D. matching
Answer» B. physical distribution
discuss
178.

The benefits of marketing channels are

A. Cost saving
B. Time saving
C. Financial support given
D. All of above
Answer» D. All of above
discuss
179.

Consumer product channels tend to be ______ industrial product channels.

A. longer than
B. identical to
C. shorter than
D. the same length as
Answer» A. longer than
discuss
180.

What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?

A. resellers
B. traders
C. agents
D. stockists
Answer» C. agents
discuss
181.

Which of the following is not a typical distribution channel member?

A. resellers
B. consumers
C. intermediaries
D. government agencies
Answer» D. government agencies
discuss
182.

Intermediaries play an important role in matching:

A. dealer with customer
B. supply and demand
C. product to region
D. information and promotion
Answer» B. supply and demand
discuss
183.

Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.

A. time, place and form
B. place, possession and form
C. time, place and possession
D. place, need and distribution
Answer» C. time, place and possession
discuss
184.

Which of the following is not a key function that intermediaries play in reaching the consumers?

A. promotion
B. information
C. financing
D. negotiation
Answer» D. negotiation
discuss
185.

A company‟s channel decisions directly affect every _____________.

A. Marketing decision
B. Competitors action
C. Channel member
D. customers choices
Answer» A. Marketing decision
discuss
186.

_________________ help the company to promote, sell, and distribute its goods to final buyers.

A. Marketing intermediaries
B. Competitor networks
C. Suppliers
D. Service representatives
Answer» A. Marketing intermediaries
discuss
187.

The biggest challenge in reaching rural markets is

A. physical distribution of products
B. educating the rural consumers
C. pricing products for rural consumers
D. hesitation of rural consumers to accept new products
Answer» A. physical distribution of products
discuss
188.

The urban marketing strategy that does not work in rural markets is

A. deep and intensive retailing
B. heavy advertisements
C. customer-pull through promotion
D. all of the above
Answer» D. all of the above
discuss
189.

Low population density of villages leads to

A. escalating inventory holding
B. low inventory holding
C. less number of retailers
D. lower number of intermediaries
Answer» A. escalating inventory holding
discuss
190.

Large number of villages remain untapped as

A. they have low education level
B. they are not aware of products
C. it is economically not viable
D. none of the above
Answer» C. it is economically not viable
discuss
191.

According to studies, the following trends are seen in rural markets

A. acceptability among consumers have grown
B. availability of products have increased
C. infrastructural development have risen
D. all of the above
Answer» D. all of the above
discuss
192.

A rural marketer needs to understand:

A. where rural consumers buy
B. what retail behaviour is
C. stocking pattern of retailers
D. all of the above
Answer» D. all of the above
discuss
193.

Rural retailers practise

A. Social marketing
B. Relationship marketing
C. Scarcity marketing
D. Cause marketing
Answer» B. Relationship marketing
discuss
194.

An intermediary who helps the ultimate rural consumer in identification and selection of brands:

A. CFA
B. Redistribution stockists
C. Wholesaler
D. Retailer
Answer» D. Retailer
discuss
195.

Consider the following statements regarding wholesalers:
i. Wholesalers do not grant credit to its cusomers
ii. Wholesalers absorb some risk by taking title
iii. Wholesalers supply information to suppliers and customers
iv. Wholesalers can often provide quicker delivery to buyers
Which statement is incorrect?

A. i
B. ii
C. iii
D. iv
Answer» A. i
discuss
196.

Consider the following statements regarding retailers:
i. Retailers provide credit to the consumers
ii. Retailers understands needs and buying habits of consumers
iii. Retailers buy large carload lots and break the bulk into smaller units
iv. Retailers make the products available to the ultimate consumers
Which statement is incorrect?

A. i
B. ii
C. iii
D. iv
Answer» C. iii
discuss
197.

An initiative that has resulted in increase in rural woman entrepreneurs:

A. PDS
B. Youth Entrepreneurship Model
C. Self Help Groups
D. Cooperative Societies
Answer» C. Self Help Groups
discuss
198.

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

A. the number of products to launch
B. the design of its distribution network
C. the number of sales force required
D. the pricing of products
Answer» B. the design of its distribution network
discuss

Done Reading?

Take a Test Download as PDF
Tags
Question and answers in Agricultural and Rural Marketing, Agricultural and Rural Marketing multiple choice questions and answers, Agricultural and Rural Marketing Important MCQs, Solved MCQs for Agricultural and Rural Marketing, Agricultural and Rural Marketing MCQs with answers PDF download