McqMate
Chapters
1. |
Which organisation deals with training, research, consultancy and education in Agricultural Marketing under the Department of Agriculture, Co-operation and Farmers Welfare (DAC&FW): |
A. | Department of Agriculture Research and Education (DARE) |
B. | National Institute of Agricultural Marketing (NIAM) |
C. | Department of Animal Husbandry, Dairying and Fisheries (DAHD&F) |
D. | Small Farmers Agribusiness Consortium (SFAC) |
Answer» B. National Institute of Agricultural Marketing (NIAM) |
2. |
Directorate of Marketing and Inspection (DMI) is an attached Office of which among the following ministries? |
A. | Ministry of Commerce |
B. | Ministry of Finance |
C. | Ministry of Agriculture |
D. | Ministry of Food Processing |
Answer» C. Ministry of Agriculture |
3. |
PradhanMantriGraminAwaasYojana is a programme under the Government of India to provide: |
A. | internet connectivity to rural areas |
B. | electricity in all the villages |
C. | housing for the rural poor |
D. | tap water to every household |
Answer» C. housing for the rural poor |
4. |
Which of the following is the quality certification mark for agricultural produce? |
A. | BIS |
B. | AGMARK |
C. | ISO 2000 |
D. | ISI |
Answer» B. AGMARK |
5. |
This department was set up to implement the agricultural marketing policies and programmes: |
A. | Department of Agriculture Research and Education (DARE) |
B. | The Directorate of Marketing and Inspection (DMI), |
C. | CCS National Institute of Agricultural Marketing (NIAM) |
D. | Small Farmers Agribusiness Consortium (SFAC) |
Answer» B. The Directorate of Marketing and Inspection (DMI), |
6. |
As per the Essential Commodities Act, fertilizers should be made available to the farmers within a range of: |
A. | 1-2 kms |
B. | 2-3 kms |
C. | 4-5 kms |
D. | 8-10 kms |
Answer» C. 4-5 kms |
7. |
Agricultural produce marketing is a link between: |
A. | farmers |
B. | the farm and the non-farm sectors |
C. | farmers and intermediaries |
D. | intermediaries and consumers |
Answer» B. the farm and the non-farm sectors |
8. |
__________________ helps in establishing forward and backward linkages in supply chain management for farmers. |
A. | CCS National Institute of Agricultural Marketing (NIAM) |
B. | Small Farmers Agribusiness Consortium (SFAC) |
C. | Department of Agriculture Research and Education (DARE) |
D. | Directorate of Marketing and Inspection (DMI) |
Answer» B. Small Farmers Agribusiness Consortium (SFAC) |
9. |
The transportation function adds____________ utility to products.. |
A. | form |
B. | place |
C. | time |
D. | possession |
Answer» B. place |
10. |
Processing wheat into flour and bread adds ____________ utility to the product. |
A. | form |
B. | place |
C. | time |
D. | possession |
Answer» A. form |
11. |
Storing milk creates? |
A. | form |
B. | place |
C. | time |
D. | possession |
Answer» C. time |
12. |
Pepsi Co. buying potatoes from farmers results in: |
A. | form |
B. | place |
C. | time |
D. | possession |
Answer» D. possession |
13. |
A peanut butter processing plant is adding __________ utility when producing peanut butter. |
A. | form |
B. | place |
C. | time |
D. | possession |
Answer» A. form |
14. |
Which marketing function adds possession utility to a product |
A. | premium pricing |
B. | buying and selling |
C. | distribution |
D. | product development |
Answer» B. buying and selling |
15. |
India has ________ agro climatic zones. |
A. | 5 |
B. | 10 |
C. | 15 |
D. | 20 |
Answer» C. 15 |
16. |
Small farmers typically own land measuring |
A. | below one hectare |
B. | between one and two hectares |
C. | between two and four hectares |
D. | between four and ten hectare |
Answer» B. between one and two hectares |
17. |
Crop insurance is a means of protecting the agriculturist against financial losses due to uncertainties that may arise from: |
A. | failure of agro-based industries |
B. | crop loss due to transport negligence |
C. | poor farming techniques |
D. | crop loss arisingfrom perils beyond their control |
Answer» D. crop loss arisingfrom perils beyond their control |
18. |
Wholesalers perform several functions except: |
A. | assembling |
B. | sorting |
C. | giving credit |
D. | none of these |
Answer» D. none of these |
19. |
Food Cooperation of India was established in the year: |
A. | 1945 |
B. | 1955 |
C. | 1965 |
D. | 1975 |
Answer» C. 1965 |
20. |
Which agency is responsible for procurement, distribution and storage of food grain production in India? |
A. | Ministry of Agriculture |
B. | Food Cooperation of India |
C. | NAFED |
D. | NABARD |
Answer» B. Food Cooperation of India |
21. |
The federal government subsidizes the cost of insurance that covers the loss of revenue to a farmer as a result of: |
A. | damage to a crop due to a severe drought. |
B. | higher costs for distributing and marketing a product. |
C. | a drop in prices due to oversupply of a commodity. |
D. | lower prices due to competition with foreign producers. |
Answer» A. damage to a crop due to a severe drought. |
22. |
The characteristic features of Indian Agriculture are:
|
A. | i& ii |
B. | ii & iii |
C. | i& iv |
D. | iii & iv |
Answer» C. i& iv |
23. |
Which of the following pairs is not matched correctly: |
A. | Evergreen revolution - Overall Production of Agriculture |
B. | Blue Revolution – Fish |
C. | Yellow revolution – Oilseeds |
D. | Round revolution - Tomato |
Answer» D. Round revolution - Tomato |
24. |
Consider the following statements regarding efficient Agricultural marketing:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» C. iii |
25. |
Which of the following is not matched correctly: |
A. | Form utility –turning wheat into flour |
B. | Place utility – oranges at local retail shop |
C. | Time utility – availing public transport |
D. | Possession utility –purchasing potatoes |
Answer» C. Time utility – availing public transport |
26. |
Commercialization of agriculture implies: |
A. | Cultivation of timbers |
B. | Plantation |
C. | Production of crops for sale |
D. | Production of foodgrains |
Answer» C. Production of crops for sale |
27. |
Agricultural technology is hard to adopt because: |
A. | It has to be adopted to local conditions |
B. | Rural people are hesitant to adopt it |
C. | Farmers are afraid of failure |
D. | All of the above |
Answer» D. All of the above |
28. |
Consider the following statements about the characteristics of agricultural products:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» D. iv |
29. |
The Ministry of Agriculture and Farmers Welfare provides improved access to irrigation and enhanced water efficiency through: |
A. | Pradhanmantri Gram SinchaiYojana |
B. | ParamparagatKrishiVikasYojana |
C. | PradhanMantriFasalBimaYojana |
D. | None of the above |
Answer» A. Pradhanmantri Gram SinchaiYojana |
30. |
Which of the following is not an agricultural input: |
A. | Seed |
B. | Tractor |
C. | Pesticides |
D. | None of the above |
Answer» D. None of the above |
31. |
Which of the following factors influence the prices of agricultural commodities: |
A. | Inadequate storage facility |
B. | Uncertainty of supply |
C. | Superfluous middlemen |
D. | all of the above |
Answer» D. all of the above |
32. |
Agriculture sector contributes about _____________ in the total GDP. |
A. | 10 |
B. | 17 |
C. | 25 |
D. | 40 |
Answer» B. 17 |
33. |
The pricing of agriculturalproduce depends on factors like: |
A. | seasonality |
B. | perishability |
C. | demand and supply |
D. | all of the above |
Answer» D. all of the above |
34. |
Under the agricultural marketing system, the input sub-system includes: |
A. | Input manufacturers and distributors, related |
B. | Importers |
C. | Exporters |
D. | All of the above |
Answer» D. All of the above |
35. |
Which entity does not belong in the product marketing sub-system? |
A. | Farmers |
B. | Village/primary traders |
C. | Input manufacturers |
D. | Retailers. |
Answer» C. Input manufacturers |
36. |
An autonomous society promoted by the Central Government and registered as a Non-Banking Financial Institution, which helps farmers in establishing forward and backward linkages in supply chain management: |
A. | Small Farmers Agribusiness Consortium (SFAC) |
B. | CCS National Institute of Agricultural Marketing (NIAM) |
C. | TATA Kisan Kendra |
D. | E-Choupal |
Answer» A. Small Farmers Agribusiness Consortium (SFAC) |
37. |
Anon-government initiative that provides different services like agro input service, farm equipment leasing, agronomy services and a few other allied services: |
A. | TATA Kisan Kendra |
B. | E-Choupal |
C. | HariyaliKisaanBaazaar (HKB) |
D. | Contract farming |
Answer» A. TATA Kisan Kendra |
38. |
Contract farming entails |
A. | planting contractor‟s crop on farmer‟s land |
B. | contractor providing superior seeds |
C. | credit for farmer at lower interest rates |
D. | all of the above |
Answer» D. all of the above |
39. |
The 3 broad areas of scope for the Ministry of Agriculture and Farmers Welfare are |
A. | agriculture, food processing and transportation |
B. | agriculture, food processing and inspection |
C. | agriculture, food processing and co-operation |
D. | none of the above |
Answer» C. agriculture, food processing and co-operation |
40. |
The Census of India defines rural as any habitation |
A. | where at least 55% of the male working population is engaged in agriculture |
B. | where at least 65% of the male working population is engaged in agriculture |
C. | where at least 75% of the male working population is engaged in agriculture |
D. | none of the above |
Answer» C. where at least 75% of the male working population is engaged in agriculture |
41. |
The identification of rural areas as defined by the Census is: |
A. | a minimum population of 2,000 |
B. | at least 75 per cent of male working population engaged in agricultural activities |
C. | a population density of over 400 per sq. km. |
D. | where a municipality exists |
Answer» B. at least 75 per cent of male working population engaged in agricultural activities |
42. |
Overall efficiency in rural marketing is required to pass on benefits to: |
A. | retailers |
B. | wholesalers |
C. | consumers |
D. | marketers |
Answer» C. consumers |
43. |
NABARD was set up by an act of Parliament in 1982 |
A. | to facilitate credit for agriculture only |
B. | to promote rural development and infrastructure |
C. | both a&b |
D. | None of the above |
Answer» C. both a&b |
44. |
Value for money products means: |
A. | low-priced products with low unit packaging |
B. | no-frills functional products at a low cost |
C. | large volume products |
D. | high-priced products |
Answer» B. no-frills functional products at a low cost |
45. |
Rural marketing means: |
A. | Movement of goods from urban to rural |
B. | Movement of goods from rural to urban |
C. | Exchange between rural and urban |
D. | Exchange between rural areas |
Answer» C. Exchange between rural and urban |
46. |
The major factor differentiating the rural and urban markets is: |
A. | Price sensitiveness |
B. | Lifestyle |
C. | Income stream |
D. | All of the above |
Answer» D. All of the above |
47. |
The following service area has great potential in rural markets: |
A. | Agricultural consultancy |
B. | Event managements |
C. | Telecom services |
D. | All of the above |
Answer» D. All of the above |
48. |
The pattern of income stream in rural areas is seasonal unlike the fixed monthly income in the urban areas which creates a difference in: |
A. | educational level |
B. | consumption pattern |
C. | road connectivity |
D. | none of the above |
Answer» B. consumption pattern |
49. |
Rural markets are: |
A. | concentrated |
B. | homogeneous |
C. | scattered |
D. | none of the above |
Answer» C. scattered |
50. |
Promotion in the rural context has to be: |
A. | recreational |
B. | educational |
C. | endorsed by celebrities |
D. | precise |
Answer» B. educational |
51. |
The unpredictable income makes the rural consumer highly conservative and |
A. | value-conscious |
B. | open-minded |
C. | adaptable |
D. | inexperienced |
Answer» A. value-conscious |
52. |
The products which have attained the maturity stage in urban market are in __________ stage in rural market |
A. | introduction |
B. | growth |
C. | maturity |
D. | decline |
Answer» B. growth |
53. |
Rural market is |
A. | shandies or haats |
B. | weekly markets |
C. | village retail stores |
D. | set of consumers in rural areas |
Answer» D. set of consumers in rural areas |
54. |
Rural is a distinct type of market and |
A. | is similar to the urban markets |
B. | is not just a poor extension of the urban areas |
C. | requires the same marketing strategies as urban markets |
D. | none of the above |
Answer» B. is not just a poor extension of the urban areas |
55. |
The cost and __________ of accessing consumers in a highly widespread rural market are very different from those involved in reaching urban consumers. |
A. | logistics |
B. | understanding |
C. | labour |
D. | acceptability |
Answer» A. logistics |
56. |
For fast moving consumer goods, rural consumption accounts for __________ share than urban. |
A. | smaller |
B. | larger |
C. | same |
D. | none of the above |
Answer» B. larger |
57. |
While the urban economy thrives mainly on secondary and tertiary activities, the rural economy is driven mainly by primary activities, such as: |
A. | manufacturing |
B. | service |
C. | agriculture |
D. | agriculture, fishing and forestry |
Answer» D. agriculture, fishing and forestry |
58. |
The following factors provide opportunities for marketers and favour the growth of rural marketing:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» D. iv |
59. |
Consider the following statements:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» A. i |
60. |
Marketing to urban and rural markets may differ in all of the following ways except which? |
A. | Accessibility |
B. | Content of message |
C. | Media reach and habits |
D. | Price combined with utility |
Answer» D. Price combined with utility |
61. |
Rural consumers may respond better to promotion that is |
A. | Flashy |
B. | Aggressive |
C. | Personal |
D. | Repetitive |
Answer» C. Personal |
62. |
Rural consumers tend to favour no-frills functional products over |
A. | brand loyalty |
B. | small unit packaging |
C. | value for money |
D. | aggressive sales |
Answer» D. aggressive sales |
63. |
Agro-products includes all of the following except |
A. | Milk powder |
B. | Fruits |
C. | Vegetables |
D. | Corn flakes |
Answer» A. Milk powder |
64. |
Educating farmers about the best methods, timings and seasons, technology, tools, prices and best markets for selling their farming products is known as: |
A. | Public relations |
B. | Management consultancy |
C. | Agricultural consultancy |
D. | Operations consultancy |
Answer» C. Agricultural consultancy |
65. |
In line with United Nations Sustainable Development Goals, the Government of India aims to provide tap water regularly to every household by: |
A. | 2022 |
B. | 2030 |
C. | 2035 |
D. | 2040 |
Answer» B. 2030 |
66. |
Rural literacy level that was 25% before independence has now improved to: |
A. | 55% |
B. | 60% |
C. | 64% |
D. | 70% |
Answer» C. 64% |
67. |
In many products, rural consumption now accounts for a larger share then urban, especially for: |
A. | Washing soaps |
B. | Washing machines |
C. | Microwave |
D. | Refrigerator |
Answer» A. Washing soaps |
68. |
To increase awareness of products and services among rural consumers, there needs to be an increase in |
A. | rural infrastructure |
B. | penetration of mass media |
C. | agricultural research |
D. | population mobility |
Answer» B. penetration of mass media |
69. |
Mobility of rural population to urban areas, metro cities and foreign countries intensifies incomes and, hence, |
A. | purchasing power of rural people |
B. | education of rural people |
C. | connectivity of rural people |
D. | decision making of rural people |
Answer» A. purchasing power of rural people |
70. |
In India, most of the population resides in |
A. | Cities |
B. | Towns |
C. | Urban areas |
D. | Villages |
Answer» D. Villages |
71. |
______________ developments in agriculture results in overall rural development |
A. | Cultural |
B. | Social |
C. | Technological |
D. | Political |
Answer» C. Technological |
72. |
The unpredictable income makes the rural consumer |
A. | decisive |
B. | highly conservative |
C. | open to change |
D. | impulsive |
Answer» B. highly conservative |
73. |
Which product feature can be used to attract rural consumers? |
A. | functionality |
B. | high-tech |
C. | appearance |
D. | size |
Answer» A. functionality |
74. |
In India, which institution takes care of the agriculture and rural development credit needs? |
A. | IDBI |
B. | NABARD |
C. | RBI |
D. | FCI |
Answer» B. NABARD |
75. |
What is the role Haats in villages? |
A. | Contact point for durable goods only |
B. | A political platform for politicians |
C. | A place for cultural programmes |
D. | An opportunity for buying daily necessities |
Answer» D. An opportunity for buying daily necessities |
76. |
One of the various transformations the rural markets are witnessing in the changingmarketing scenario: |
A. | Rising mass media |
B. | Improved literacy |
C. | Improved marketing efforts |
D. | All of the above |
Answer» D. All of the above |
77. |
The Government of Indiaunder its ambitious project called Digital Village aims to |
A. | enable healthcare service in every village |
B. | provide internet connectivity for mass use |
C. | provide telecommunication services in every village |
D. | provide fertilizers to all farmers |
Answer» B. provide internet connectivity for mass use |
78. |
The pattern of income generation in rural areas based on agriculture is |
A. | seasonal |
B. | reliable |
C. | fixed |
D. | regular |
Answer» A. seasonal |
79. |
One of the 4 As of rural marketing is: |
A. | Accommodate |
B. | Accelerate |
C. | Availability |
D. | Accountability |
Answer» C. Availability |
80. |
Joint distribution by non-competing companies to rural areas is practices to: |
A. | save time in reaching the villages |
B. | share cost of distribution |
C. | establish direct contact with customers |
D. | none of the above |
Answer» B. share cost of distribution |
81. |
Which of the following is not included under Bharat Nirman? |
A. | Irrigation |
B. | Rural roads |
C. | Rural telecommunication |
D. | Education |
Answer» D. Education |
82. |
Rural markets remain untapped because of three Ds – Distance, Diversity and ___________________. |
A. | Density |
B. | Dispersion |
C. | Dissemination |
D. | None of the above |
Answer» B. Dispersion |
83. |
Self Help Groups bank linkage programme was first launched by |
A. | SBI |
B. | RBI |
C. | NABARD |
D. | IDBI |
Answer» C. NABARD |
84. |
Emerging trend in rural marketing include |
A. | Internet marketing |
B. | Retailing |
C. | Wholesaling |
D. | None of the above |
Answer» A. Internet marketing |
85. |
Haats and melas form an integral part of the rural consumer's ...................... patterns. |
A. | working |
B. | shopping |
C. | daily |
D. | none of the above |
Answer» B. shopping |
86. |
______________are the weekly markets from where rural people buy the items of daily necessities, garments, farm inputs etc |
A. | Melas |
B. | Haats |
C. | Dashavtars |
D. | none of the above |
Answer» A. Melas |
87. |
The manufacturer has to ensure price compliance in rural markets either |
A. | through promotional campaigns |
B. | by ensuring the availability of products |
C. | by timely distribution |
D. | all of the above |
Answer» D. all of the above |
88. |
Making small unit packages of products is only one of the options for the rural market and it should be |
A. | generalised across all product categories |
B. | generalised across product categories with caution |
C. | generalised only for fast moving consumer goods |
D. | none of the above |
Answer» B. generalised across product categories with caution |
89. |
For the rural market, the _______________ of the product should be enhanced instead of appearance. |
A. | description |
B. | promotion |
C. | functional utility |
D. | none of the above |
Answer» C. functional utility |
90. |
Instead of high-priced value-added products, the rural consumers prefer |
A. | functional products |
B. | low cost products |
C. | small unit packaging |
D. | all of the above |
Answer» D. all of the above |
91. |
Rural markets imply complex logistical challenges that show up as |
A. | opportunity for retailing |
B. | good prospect for wholesalers |
C. | high distribution costs |
D. | none of the above |
Answer» C. high distribution costs |
92. |
An outlet that can be used to market products to the rural consumers include |
A. | Agricultural Input Dealers |
B. | Cooperative Societies |
C. | Public Distribution System |
D. | All of the above |
Answer» D. All of the above |
93. |
An important promotional strategy when marketing to rural consumers include: |
A. | Thinking in local idiom |
B. | Apply same standards as urban markets |
C. | Apply global promotional strategies |
D. | None of the above |
Answer» A. Thinking in local idiom |
94. |
One of the main objective of the Make in India scheme is: |
A. | Enhance skill development |
B. | Provide broadband highways |
C. | Provide housing facilities |
D. | None of the above |
Answer» A. Enhance skill development |
95. |
One of the main objective of the Digital India programme is |
A. | Foster Innovation |
B. | Universal access to mobile connectivity |
C. | Provide access to public health services |
D. | None of the above |
Answer» B. Universal access to mobile connectivity |
96. |
One of the main objective of Bharat Nirman is |
A. | Provide housing facilities to the rural areas |
B. | Improving the nutritional status of children |
C. | e-governance |
D. | None of the above |
Answer» A. Provide housing facilities to the rural areas |
97. |
One of the main objective of Start Up India is |
A. | Provide financial support to the farmers |
B. | Enhance livelihood security in rural areas |
C. | Build a strong ecosystem for promoting innovation |
D. | None of the above |
Answer» C. Build a strong ecosystem for promoting innovation |
98. |
One of the main objective ofthe National Rural Health Mission is |
A. | Provide nutritional support to children |
B. | Decrease the infant mortality rate |
C. | To make healthy relationships with worldwide nations |
D. | None of the above |
Answer» B. Decrease the infant mortality rate |
99. |
The objective of National Food Security Mission is: |
A. | Increase production through area expansion and productivity |
B. | Improve the nutritional status of school-age children nationwide |
C. | Prevent and control communicable and non-communicable diseases |
D. | None of the above |
Answer» A. Increase production through area expansion and productivity |
100. |
The objective of Sarva Shiksha Abhiyan is |
A. | Encourage poor children, belonging to disadvantaged sections, to attend school |
B. | Provide quality elementary education with community involvement |
C. | Provide nutritional support to children |
D. | None of the above |
Answer» B. Provide quality elementary education with community involvement |
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