McqMate
Chapters
1. |
Rural marketing problem is essentially a |
A. | product problem |
B. | pricing problem |
C. | distribution problem |
D. | promotion problem |
Answer» C. distribution problem |
2. |
Carrying and Forwarding Agents (CFAs) are the_________ link with the company depot for supplying products to channel members |
A. | first |
B. | second |
C. | third |
D. | last |
Answer» A. first |
3. |
Distribution that involves no intermediaries to make products available to final buyers is classified as |
A. | Intensive distribution |
B. | Direct distribution |
C. | Exclusive distribution |
D. | None of the above |
Answer» B. Direct distribution |
4. |
Which of the following is an activity of physical distribution? |
A. | Order processing |
B. | Warehousing |
C. | Advertising |
D. | Transportation |
Answer» D. Transportation |
5. |
A system where essential commodities are distributed through a network of fair price shops: |
A. | Cooperative Societies |
B. | Public Distribution System |
C. | The SHG Model |
D. | Hub and Spokes Method |
Answer» B. Public Distribution System |
6. |
Wholesalers perform several functions except |
A. | Buying and assortment building sorting |
B. | Warehousing |
C. | Financing |
D. | None of these |
Answer» D. None of these |
7. |
e-Distribution represents application of Internet based technologies as a tool, to facilitate efficient and effective exchange with and from: |
A. | the rural market |
B. | the urban market |
C. | both rural and urban market |
D. | none of the above |
Answer» A. the rural market |
8. |
Consider the following statements regarding rural markets:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» A. i |
9. |
Consider the following statements regarding rural markets:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» C. iii |
10. |
Redistribution Stockists are responsible for supplying stocks to: |
A. | Rural retailers |
B. | Urban retailers |
C. | Both rural and urban retailers |
D. | Carrying and Forwarding Agents |
Answer» C. Both rural and urban retailers |
11. |
Under the Hub and Spokes method of distribution, the manufacturer appoints main distributors in: |
A. | small markets |
B. | large markets |
C. | villages |
D. | none of the above |
Answer» B. large markets |
12. |
Which emerging method of distribution uses the channels from main distributors to sub-distributors to retailers to consumers? |
A. | SHG Model |
B. | Hub and Spokes Method |
C. | Public Distribution System |
D. | Mobile traders |
Answer» B. Hub and Spokes Method |
13. |
A channel of distribution which uses a network of FPS (fair price shops) is called: |
A. | Cooperative Societies |
B. | Youth Entrepreneurship Model |
C. | Public Distribution System |
D. | Hub and Spokes Methods |
Answer» C. Public Distribution System |
14. |
Cooperative Societies are utilised the most for the distribution of: |
A. | Durable goods |
B. | FMCG |
C. | Fertilizers |
D. | Farm tools |
Answer» C. Fertilizers |
15. |
A rural retail initiative taken up by the Indian Oil Corporation with over 6000 outlets set up is known as: |
A. | KisanSeva Kendra |
B. | e-Choupal |
C. | Nature‟s Basket |
D. | Food Bazar |
Answer» A. KisanSeva Kendra |
16. |
________________launched „GaonChalo‟, a rural distribution initiative where villagers were roped in to sell products to other people in the village. |
A. | Dabur |
B. | HUL |
C. | P&G |
D. | Tata Tea |
Answer» D. Tata Tea |
17. |
In which type of market would a rural consumer usually buy products like cloth or cosmetics? |
A. | shandies |
B. | feeder towns |
C. | district headquarters |
D. | city markets |
Answer» A. shandies |
18. |
Transporting and storing goods is part of which of the following marketing channel functions? |
A. | negotiation |
B. | physical distribution |
C. | contact |
D. | matching |
Answer» B. physical distribution |
19. |
The benefits of marketing channels are |
A. | Cost saving |
B. | Time saving |
C. | Financial support given |
D. | All of above |
Answer» D. All of above |
20. |
Consumer product channels tend to be ______ industrial product channels. |
A. | longer than |
B. | identical to |
C. | shorter than |
D. | the same length as |
Answer» A. longer than |
21. |
What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called? |
A. | resellers |
B. | traders |
C. | agents |
D. | stockists |
Answer» C. agents |
22. |
Which of the following is not a typical distribution channel member? |
A. | resellers |
B. | consumers |
C. | intermediaries |
D. | government agencies |
Answer» D. government agencies |
23. |
Intermediaries play an important role in matching: |
A. | dealer with customer |
B. | supply and demand |
C. | product to region |
D. | information and promotion |
Answer» B. supply and demand |
24. |
Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them. |
A. | time, place and form |
B. | place, possession and form |
C. | time, place and possession |
D. | place, need and distribution |
Answer» C. time, place and possession |
25. |
Which of the following is not a key function that intermediaries play in reaching the consumers? |
A. | promotion |
B. | information |
C. | financing |
D. | negotiation |
Answer» D. negotiation |
26. |
A company‟s channel decisions directly affect every _____________. |
A. | Marketing decision |
B. | Competitors action |
C. | Channel member |
D. | customers choices |
Answer» A. Marketing decision |
27. |
_________________ help the company to promote, sell, and distribute its goods to final buyers. |
A. | Marketing intermediaries |
B. | Competitor networks |
C. | Suppliers |
D. | Service representatives |
Answer» A. Marketing intermediaries |
28. |
The biggest challenge in reaching rural markets is |
A. | physical distribution of products |
B. | educating the rural consumers |
C. | pricing products for rural consumers |
D. | hesitation of rural consumers to accept new products |
Answer» A. physical distribution of products |
29. |
The urban marketing strategy that does not work in rural markets is |
A. | deep and intensive retailing |
B. | heavy advertisements |
C. | customer-pull through promotion |
D. | all of the above |
Answer» D. all of the above |
30. |
Low population density of villages leads to |
A. | escalating inventory holding |
B. | low inventory holding |
C. | less number of retailers |
D. | lower number of intermediaries |
Answer» A. escalating inventory holding |
31. |
Large number of villages remain untapped as |
A. | they have low education level |
B. | they are not aware of products |
C. | it is economically not viable |
D. | none of the above |
Answer» C. it is economically not viable |
32. |
According to studies, the following trends are seen in rural markets |
A. | acceptability among consumers have grown |
B. | availability of products have increased |
C. | infrastructural development have risen |
D. | all of the above |
Answer» D. all of the above |
33. |
A rural marketer needs to understand: |
A. | where rural consumers buy |
B. | what retail behaviour is |
C. | stocking pattern of retailers |
D. | all of the above |
Answer» D. all of the above |
34. |
Rural retailers practise |
A. | Social marketing |
B. | Relationship marketing |
C. | Scarcity marketing |
D. | Cause marketing |
Answer» B. Relationship marketing |
35. |
An intermediary who helps the ultimate rural consumer in identification and selection of brands: |
A. | CFA |
B. | Redistribution stockists |
C. | Wholesaler |
D. | Retailer |
Answer» D. Retailer |
36. |
Consider the following statements regarding wholesalers:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» A. i |
37. |
Consider the following statements regarding retailers:
|
A. | i |
B. | ii |
C. | iii |
D. | iv |
Answer» C. iii |
38. |
An initiative that has resulted in increase in rural woman entrepreneurs: |
A. | PDS |
B. | Youth Entrepreneurship Model |
C. | Self Help Groups |
D. | Cooperative Societies |
Answer» C. Self Help Groups |
39. |
When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is |
A. | the number of products to launch |
B. | the design of its distribution network |
C. | the number of sales force required |
D. | the pricing of products |
Answer» B. the design of its distribution network |
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