270+ International Marketing Solved MCQs

Chapters

Chapter: Unit 4
201.

This world organization monitors trade and resolves disputes.

A. WTO
B. GSP
C. UNCTAD
D. World Bank
Answer» A. WTO
202.

Beatrice Foods may want to give up its U.S. citizenship because of tax advantages abroad.This kind of thinking is

A. ethnocentric
B. polycentric
C. geocentric (X)
D. none of the above
Answer» C. geocentric (X)
203.

This kind of company does not identify itself with a particular country and may even Preferto lose its national identity.

A. ethnocentric
B. polycentric
C. geocentric (X)
D. none of the above
Answer» C. geocentric (X)
204.

Firms that combine aspects of centralization and decentralization are

A. ethnocentric
B. polycentric
C. geocentric (X)
D. none of the above
Answer» C. geocentric (X)
205.

Because of trade (and imports), inflation

A. increases
B. decreases
C. moderates (X)
D. disappears
Answer» C. moderates (X)
206.

As a result of international trade and global interdependence, countries' inflation rates tend to

A. increase
B. moderate (X)
C. be unpredictable
D. be unstable
Answer» B. moderate (X)
207.

Political globalization is the process of —

A. changes in the rules and structures of global governance
B. rise of the WTO
C. change in political systems
D. emergence of a political ideology
Answer» C. change in political systems
208.

South–South co-operation means —

A. the flow of resources from one developing country to another
B. increasing diplomatic relations among emerging economies
C. increasing investment between developing countries
D. rising trade between countries
Answer» A. the flow of resources from one developing country to another
209.

International orientation refers to —

A. a gradual process of internationalization
B. a firm’s modes of entry into international business
C. an attitude or strategic predisposition of a TNC towards internationalization
D. the stage theory of internationalization
Answer» A. a gradual process of internationalization
210.

Ethnocentric orientation is a predisposition towards —

A. regionalism
B. the home country
C. the global economy
D. geographically proximate regions
Answer» C. the global economy
211.

. Pull factors refer to —

A. offensive motives of internationalization
B. strategic motivation
C. market motives of internationalization
D. resource-seeking motives
Answer» B. strategic motivation
212.

Business entities engaged in international business activity are commonly known as-

A. NGOs
B. EOUs
C. State-trading corporations
D. TNCs
Answer» A. NGOs
213.

Credits transferable by original beneficiary in favor of secondary beneficiary areknown as

A. Deferred credits
B. Transit credits
C. Installment credits
D. Transferable credits
Answer» D. Transferable credits
214.

When the exporter, expects the importer, to make the payment immediately upon the draft being presented to him is called.

A. Sight Draft.
B. Usance Draft
C. Demand draft
D. Pay Note
Answer» A. Sight Draft.
215.

Which theory states that, lack of resources often helps countries to become competitive

A. Competitive theory
B. Porters Diamond Model
C. Theory of Mercantilism
D. Product life cycle theory
Answer» D. Product life cycle theory
216.

Theory of Mercantilism propagates

A. Encourage exports and imports
B. Encourage exports and discourage imports
C. Discourage exports and imports
D. Discourage exports and encourage imports
Answer» B. Encourage exports and discourage imports
More MCQs
217.

The head quarters of EU is at

A. london
B. paris
C. berline
D. brussels
Answer» D. brussels
218.

Trade barriers are __________to the growth of international trade

A. harmful
B. useful
C. supportive
D. none of these
Answer» B. useful
219.

International marketing is dominated by______countries

A. poor
B. developing
C. develpoed
D. rich
Answer» C. develpoed
220.

IFC was establised in

A. 1960
B. 1982
C. 1935
D. 1956
Answer» D. 1956
221.

Democracy is regarding as______political system

A. worse
B. best
C. most ineffectice
D. corrupt
Answer» B. best
222.

_______is an international price discrimination

A. counter trade
B. buyback
C. dumping
D. none of these
Answer» C. dumping
223.

Marketing is influenced by__________

A. product demand
B. public taste
C. buyer behaviour
D. all of the above
Answer» D. all of the above
224.

preparing international market plan includes

A. swot
B. bcg
C. export and import
D. segmenting the products
Answer» A. swot
225.

Selling is_________

A. different from marketing
B. a sub-function of marketing
C. same as marketing
D. none of these
Answer» D. none of these
226.

EXIM stands for

A. export
B. export and import
C. domestic trade
D. import and export
Answer» B. export and import
227.

Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework?

A. Ethno Policies, Private Polies, Racial Policies, Geography
B. Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
C. Energy, Privacy, Real-World, Giggity
D. Ethnocentrism, Polycentrism, Racialism, Governmental
Answer» B. Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
228.

For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be:

A. New Market, New Product
B. New Market, Same Product
C. The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
D. PDI, PDV
Answer» C. The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
229.

European and Japanese managers have been “thinking international” from the outset (beginning).

A. True
B. False
C. none
D. all
Answer» A. True
230.

Distribution channels vary depending on which of the following?

A. Target market size
B. Competition
C. Available distribution intermediaries
D. All of the above
Answer» D. All of the above
231.

Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.

A. Production, Finance
B. Marketing, Distribution
C. Logistic, Manufacturer
D. Primary, Secondary
Answer» A. Production, Finance
232.

Which country has more retailers than the rest of the world combined?

A. Japan
B. China
C. India
D. Germany
Answer» B. China
233.

The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.

A. Quantitative data
B. Secondary data
C. Primary data
D. All of the above
Answer» B. Secondary data
234.

Ethnocentrism can simply be defined as:

A. Developing a simple diverse strategy for new markets
B. Develop one strategy for all countries worldwide
C. Use everywhere the same strategy as at home.
D. Being ethnically centred on a global scale
Answer» C. Use everywhere the same strategy as at home.
235.

Which of the following would you consider to be a socio-cultural influence on international marketing?

A. Language
B. Religion
C. Social organisation
D. All of the above
Answer» D. All of the above
236.

An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:

A. Maximum investment strategy
B. Sprinkler Strategy
C. Waterfall Strategy
D. Standardization
Answer» C. Waterfall Strategy
237.

All of the following are actual modes of market-entry EXCEPT:

A. Licensing
B. Standardization
C. Franchising
D. Exporting
Answer» B. Standardization
238.

__________ suggests spreading the company’s resources in order to gain even small footholds across as many markets as possible

A. Direct Exporting
B. Sprinkler Strategy
C. Agent Intermediaries
D. Waterfall Strategy
Answer» B. Sprinkler Strategy
239.

Conditions that may encourage an organization in a domestic environment to expand are:

A. Market Saturation, Slow Population, Growth, Product Adolescence
B. Factors related to the firm's industrial sector, or to the company itself and its products
C. A unique product with a strong competitive advantage, a forward-looking managerial philosophy, corporate objectives calling for rapid growth, as well as as of the right of talents and skills for international operations
D. All of the above
Answer» D. All of the above
240.

_________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer.

A. Indirect exporting
B. Direct Exporting
C. Franchising
D. Cross selling
Answer» B. Direct Exporting
241.

Which of the following alternative market entry modes offers the least risk?

A. Consortia
B. Strategic International Alliance
C. Contract Manufacturing
D. Mergers and Acquisitions
Answer» C. Contract Manufacturing
242.

Which of the following alternative market entry modes offers the most control and risk?

A. Franchising
B. Licensing
C. Greenfield
D. Strategic Alliance
Answer» C. Greenfield
243.

MEA stands for Manufacturer Export Agent

A. True
B. False
C. none
D. all
Answer» A. True
244.

______________ are a partnership of two or more companies that join forces to create a separate legal entity.

A. International Joint Ventures
B. International Consortia
C. Mergers and Acquisitions
D. Co-Branding
Answer» A. International Joint Ventures
245.

An unconscious reference to one’s own culterual values, experiences, and knowledge as a basis for decisions.

A. Self-Reference Criterion
B. Pro Globalist
C. Tolerance Effect
D. Culture
Answer» A. Self-Reference Criterion
246.

For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess.

A. Kinked
B. Sliding
C. Multiple
D. Derived
Answer» D. Derived
247.

The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________.

A. Price
B. Value
C. Sellers
D. Customer
Answer» D. Customer
248.

ISO 9000 concerns the registration and certification of a manufacturer's ___________.

A. Goods
B. Services
C. Quality systems
D. MIS
Answer» C. Quality systems
249.

The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services.

A. ISO 9000
B. MIS
C. ACSI
D. API
Answer» C. ACSI
250.

The ability to match the acceptable behaviour, norms, and values is called a product's:

A. Relative advantage
B. Compatibility
C. Complexity
D. Trial-ability
Answer» B. Compatibility
251.

One of the early problems faced by BMW when it attempted to market its line of automobiles in the United States was a severe shortage of spare parts. If BMW's management makes the decision to correct this problem, in which of the following components of the product component model would management need to make improvement?

A. Core component
B. Functional component
C. Support services component
D. First stage component
Answer» C. Support services component
252.

How do the vast majority of services enter a foreign market?

A. Exporting
B. Importing
C. Brokers
D. Licensing, Franchising, or Direct Investment
Answer» D. Licensing, Franchising, or Direct Investment
253.

A successful _______ is the most valuable resource a company has.

A. Marketing Campaign
B. CEO
C. Product
D. Brand
Answer» D. Brand
254.

Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:

A. Polar effect
B. Alteration effect
C. Country-of-origin effect
D. Transferation effect
Answer» C. Country-of-origin effect
255.

The foundation of the Japaense distribution system is the:

A. Middleman
B. Upperman
C. Small retailer
D. Big retailer
Answer» C. Small retailer
256.

Three questions are central to strategy. Which is not one of them?

A. When do we compete?
B. With whom do we need to develop key relationships?
C. Where do we compete?
D. How do we compete?
Answer» A. When do we compete?
257.

There are complaints towards globalization. Which is not one of them?

A. unhealthy dietary patterns
B. legal rights
C. unsustainable consumption
D. loss of local Culture
Answer» B. legal rights
258.

Web sales are characterized as having which of the following challenging aspects?

A. Delivery of goods
B. Discounts for volume purchase
C. Consumer loyalty
D. Payment
Answer» A. Delivery of goods
259.

Which of the following external intermediaries does not take title to the goods that they process?

A. Merchant intermediaries
B. Export merchants
C. Trading companies
D. Agent intermediaries
Answer» D. Agent intermediaries
260.

James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?

A. Export management company
B. Import management company
C. A jobber
D. A robber
Answer» A. Export management company
261.

As Global Retailers like Idea, Costco, Toys "R" Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets

A. Domestic intermediaries
B. International intermediaries
C. Globally renowned
D. EMC
Answer» A. Domestic intermediaries
262.

Which of the following international intermediaries often has exclusive sales rights in a specific country and works in close cooperation with the manufacturer?

A. Foreign-country broker
B. Managing agent
C. Dealer
D. Foreign distributor
Answer» D. Foreign distributor
263.

Which of the following C's must be considered if the company is to achieve the optimum volume of sales, secure a reasonable market share, and gain satisfactory market penetration?

A. Coverage
B. Control
C. Character
D. Continuity
Answer» A. Coverage
264.

Which of the following C's must be considered with regard to ownership of the sales force and distribution system?

A. Control
B. Cost
C. Continuity
D. Coverage
Answer» A. Control
265.

As a result of international trade and global interdependence, countries' inflation rates tend to:

A. increase
B. moderate
C. be unpredictable
D. be unstable
Answer» B. moderate
266.

Because of trade (and imports), inflation:

A. increases
B. decreases
C. moderates
D. disappears
Answer» C. moderates
267.

A strong orientation toward the home country is an indication of:

A. ethnocentricity
B. polycentricity
C. geocentricity
D. all
Answer» A. ethnocentricity
268.

This is the feeling within a culture that its values are superior to those of foreign cultures.

A. ethnocentricity
B. polycentricity
C. geocentricity
D. all
Answer» A. ethnocentricity
269.

A ___________ is a tax-free enclave in which imported goods can be stored or processed. It is alsonot considered part of the country as far as import and other regulations are concerned

A. Free trade zone
B. Port storage centre
C. Corporate housing unit
D. Manufacturing den
Answer» A. Free trade zone
270.

In countries with rapid inflation goods are often sold below their cost of replacement

A. True
B. False
C. none
D. all
Answer» A. True
271.

Deflation results in decreasing prices and creates a positive result for consumers, but it puts pressure on everyone in the supply chain to lower costs

A. True
B. False
C. none
D. all
Answer» A. True
272.

A _________ exists when various companies producing similar products or services work together to control their markets

A. Inflation period
B. Deflation period
C. Cartel
D. Service
Answer» C. Cartel
273.

Domestic cartelization is legal in North America

A. True
B. False
C. none
D. all
Answer» A. True
274.

Canada does not allow foreign-market cartels if the results have an adverse impact on the Canadian economy

A. True
B. False
C. none
D. all
Answer» A. True
275.

According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize:

A. nonprofit marketing
B. business-to-business marketing
C. consumer marketing
D. integration of the 4 Ps
Answer» B. business-to-business marketing
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