McqMate
1. |
Men who read sports magazines are ________. Is an example of ? |
A. | word completion. |
B. | sentence completion. |
C. | question completion. |
D. | story completion |
Answer» B. sentence completion. |
2. |
A technique in which a consumer is asked to assume the role/behaviour of an object or another person. |
A. | third- person technique. |
B. | cartoon test. |
C. | role -play. |
D. | personification |
Answer» C. role -play. |
3. |
Data collected on field. |
A. | secondary data. |
B. | internal data. |
C. | external data |
D. | primary data |
Answer» D. primary data |
4. |
Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of ‘poor’ to ‘good’ is an example of which scale? |
A. | rank order scaling |
B. | the staple scale question |
C. | sematic differential scale |
D. | rating scale questions |
Answer» D. rating scale questions |
5. |
What proceeds Analysing and interpreting the outcomes in steps of experimental research methods? |
A. | reporting results |
B. | drawing the conclusion |
C. | measuring the outcomes/ collection of data |
D. | administration of test/carrying out the study |
Answer» C. measuring the outcomes/ collection of data |
6. |
In census the data is collected through ---------- |
A. | standardised tests |
B. | interviews |
C. | secondary data |
D. | observations |
Answer» B. interviews |
7. |
The ____________________ is the basic unit containing the elements of the population to be sampled. |
A. | sampling frame |
B. | population |
C. | sampling |
D. | sampling unit |
Answer» D. sampling unit |
8. |
A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple _________. |
A. | random sampling |
B. | purposive sampling |
C. | quota sampling |
D. | cluster sampling |
Answer» A. random sampling |
9. |
For Devising a Good Questionnaire |
A. | technical or specialized words be used |
B. | use long sentences |
C. | the wording must be kept simple |
D. | writing style should be inaccurate. |
Answer» C. the wording must be kept simple |
10. |
Ratio Scale: |
A. | the most common examples of ratio scales are currency |
B. | the most common examples of ratio scales are weight, age, height, and money. |
D. | the most common examples of ratio scales are products |
Answer» B. the most common examples of ratio scales are weight, age, height, and money. |
11. |
Attitude scales are used to measure: |
A. | attitudes, opinions or values |
B. | people attitudes |
C. | attitudes, opinions |
D. | attitudes |
Answer» A. attitudes, opinions or values |
12. |
Eye movement camera is used for |
A. | theatre test |
B. | positive image building for long term recall |
C. | tracking movement of the eye over press advertisements |
D. | sales effect test |
Answer» D. sales effect test |
13. |
Which one of the following is NOT used in advertising research? |
A. | copy testing |
B. | voting intention |
C. | pre-testing |
D. | post-testing |
Answer» B. voting intention |
14. |
To assess if advertisement has achieved its objectives, we will use |
A. | literature review |
B. | sampling techniques |
C. | post testing methods |
D. | secondary data research |
Answer» C. post testing methods |
15. |
Slogan Testing is the method of which research? |
A. | copy research |
B. | copy testing |
C. | pre-testing |
D. | post-testing |
Answer» A. copy research |
16. |
Which is the greatest limitation of Pre-testing? |
A. | ample of concepts |
B. | halo effect |
C. | excellent recall |
D. | expert jury members |
Answer» B. halo effect |
17. |
What is the purpose of copy Research? |
A. | to make communication more effective |
B. | to spot errors in the copy |
C. | idea generation |
D. | to find out its comprehension |
Answer» C. idea generation |
18. |
Which test is conducted at the end of the creation process? |
A. | copy research |
B. | copy testing |
C. | pre-testing |
D. | post testing |
Answer» B. copy testing |
19. |
After the data analysis, the next step is to test the_______. |
A. | sample design |
B. | questionnaire designing |
C. | hypothesis testing |
D. | presentation |
Answer» C. hypothesis testing |
20. |
In __________ questionnaires are send to the respondents, they fill it up and send it back |
A. | telephonic survey |
B. | personal interview |
C. | mall intercept |
D. | mail survey |
Answer» D. mail survey |
21. |
An____________ is a scale of measurement where the distance between any two adjacent units of measurement intervals is the same but the zero point is arbitrary |
A. | attitude scale |
B. | likert scale |
C. | interval scale |
D. | numerical scale |
Answer» C. interval scale |
22. |
Marketing research is continuous and ________process. |
A. | knowledge |
B. | systematic |
C. | specialized |
D. | promotional |
Answer» B. systematic |
23. |
New product development research helps companies refine their __________. |
A. | marketing strategy |
B. | promotion strategy |
C. | media strategy |
D. | product design |
Answer» D. product design |
24. |
The health of a brand is measured by its _________. |
A. | brand equity |
B. | brand loyalty |
C. | brand logo |
D. | brand association |
Answer» A. brand equity |
25. |
______________Research of a product is conducted in the laboratory in order to develop a product with latest design. |
A. | market research |
B. | advertising research |
C. | technical research |
D. | media research |
Answer» C. technical research |
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