McqMate
| 1. |
_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media. |
| A. | advertising |
| B. | direct marketing |
| C. | public relations |
| D. | ambush marketing |
| Answer» B. direct marketing | |
| 2. |
Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media. |
| A. | without intervening |
| B. | with mass media |
| C. | with advertising media |
| D. | with pr media |
| Answer» A. without intervening | |
| 3. |
Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly. |
| A. | short term |
| B. | ocassionally |
| C. | long term relationship |
| D. | generally |
| Answer» C. long term relationship | |
| 4. |
Sending a birthday card to consumer is an example of ______. |
| A. | advertising |
| B. | direct marketing |
| C. | public relations |
| D. | mass marketing |
| Answer» B. direct marketing | |
| 5. |
Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects |
| A. | measurable |
| B. | mass marketing |
| C. | mass media |
| D. | informercials |
| Answer» A. measurable | |
| 6. |
Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______. |
| A. | direct response |
| B. | maintaining database |
| C. | public relations |
| D. | advertising |
| Answer» A. direct response | |
| 7. |
The _______framework was extensively used to support the direct marketing concept of the 1950s. |
| A. | mass marketing |
| B. | marketing mix |
| C. | relation marketing |
| D. | segmentation |
| Answer» B. marketing mix | |
| 8. |
A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible. |
| A. | process |
| B. | physical evidence |
| C. | packaging |
| D. | product |
| Answer» D. product | |
| 9. |
It refers referring to the channel by which a product or services is sold. _____ |
| A. | packaging |
| B. | place |
| C. | product |
| D. | process |
| Answer» B. place | |
| 10. |
An essential ingredient to any service provision is the use of appropriate staff is known as _____. |
| A. | process |
| B. | people |
| C. | place |
| D. | product |
| Answer» B. people | |
| 11. |
This refers to the systems used to assist the organisation in delivering the service. ____. |
| A. | place |
| B. | process |
| C. | people |
| D. | promotion |
| Answer» B. process | |
| 12. |
________is the element of the service mix which allows the consumer again to make judgments on the organisation. |
| A. | process |
| B. | place |
| C. | people |
| D. | physical evidences |
| Answer» D. physical evidences | |
| 13. |
E-marketing and online marketing is an example of _____ type of marketing. |
| A. | traditional media |
| B. | non-traditional media |
| C. | promotion |
| D. | direct marketing |
| Answer» B. non-traditional media | |
| 14. |
______could be regarded as the “ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers. |
| A. | stand-alone |
| B. | peripheral |
| C. | mass marketing |
| D. | traditional marketing |
| Answer» A. stand-alone | |
| 15. |
Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___. |
| A. | perceptual |
| B. | one-to-one |
| C. | peripheral |
| D. | stand-alone |
| Answer» C. peripheral | |
| 16. |
The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______. |
| A. | measurable |
| B. | one-to one communication |
| C. | customer service |
| D. | promotion |
| Answer» C. customer service | |
| 17. |
One of the _______of direct marketing is effective only when all information about the individual customer is available. |
| A. | disadvantage |
| B. | advantage |
| C. | strategies |
| D. | mass marketing |
| Answer» A. disadvantage | |
| 18. |
________ is a comprehensive approach for creating maintaining and expanding customer relationship. |
| A. | stand-alone |
| B. | customer relationship management |
| C. | databse management |
| D. | market research |
| Answer» B. customer relationship management | |
| 19. |
One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process. |
| A. | mass media approach |
| B. | customer retantion |
| C. | peripheral approach |
| D. | creative component |
| Answer» B. customer retantion | |
| 20. |
Direct Marketing is more ______ as compared to other marketing methods. |
| A. | cost effective |
| B. | expensive |
| C. | not useful |
| D. | aggressive |
| Answer» A. cost effective | |
| 21. |
Which of the following aspects are of one to one marketing? |
| A. | customer profile |
| B. | mass production |
| C. | mass distrubution |
| D. | one way communication |
| Answer» A. customer profile | |
| 22. |
Which of the following aspects are of Mass marketing? |
| A. | two way communication |
| B. | customer profile |
| C. | standard products |
| D. | customised market offerings |
| Answer» C. standard products | |
| 23. |
_____ is the process of selling related, an added item to a customer. |
| A. | cross selling |
| B. | up selling |
| C. | relationship marketing |
| D. | database marketing |
| Answer» A. cross selling | |
| 24. |
Three strategies of Relationship marketing are get found, get followed and ____. |
| A. | get paid |
| B. | get loyalty |
| C. | get potential consumers |
| D. | get rewads |
| Answer» A. get paid | |
| 25. |
Three stages of consumer lifecycle are_______, customer retention and customer development. |
| A. | customer acquisition |
| B. | customer potential |
| C. | customer research |
| D. | customer profile |
| Answer» A. customer acquisition | |
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