1. |
Advertising that is set in small type and arranged according to categories or interests |
A. | display ads |
B. | classified ads |
C. | testimonial ads |
D. | banner ads |
Answer» B. classified ads |
2. |
The process of reserving time or time periods with a station or network; checking on available advertising time. |
A. | free time |
B. | cross time |
C. | clear time |
D. | reserved time |
Answer» C. clear time |
3. |
The highest possible rate for advertising time or space. |
A. | gross rate |
B. | consumer rate |
C. | ad rate |
D. | cost |
Answer» A. gross rate |
4. |
Advertising that is under complete control of the advertiser, established medium |
A. | direct advertising |
B. | brand advertising |
C. | display ad |
D. | classified ad |
Answer» A. direct advertising |
5. |
A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand. |
A. | organizational allowance |
B. | merchandise allowance |
C. | case allowance |
D. | finance allowance |
Answer» B. merchandise allowance |
6. |
Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called |
A. | trade-oriented sales promotions |
B. | consumer promotions |
C. | manufacturers promotions |
D. | sales promotions |
Answer» A. trade-oriented sales promotions |
7. |
In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line. |
A. | trade show |
B. | news release |
C. | infomercial |
D. | double-page spread |
Answer» B. news release |
8. |
The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a, |
A. | premium |
B. | sweepstakes |
C. | deal |
D. | contest |
Answer» D. contest |
9. |
A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services. |
A. | intrafirm agency |
B. | in-house agency |
C. | promotional department |
D. | full-service agency |
Answer» B. in-house agency |
10. |
Expand ISA : |
A. | international society of advertisers |
B. | indian society of advertisers |
C. | international sort of advertisers |
D. | informative and service advertisements |
Answer» B. indian society of advertisers |
11. |
The most common form of outdoor advertising is |
A. | stadium advertising |
B. | advertising on taxis |
C. | advertising on bus backs |
D. | billboard advertising |
Answer» D. billboard advertising |
12. |
Billboard advertising is most effective for __________ advertising. |
A. | pioneering |
B. | advocacy |
C. | reminder |
D. | comparative |
Answer» C. reminder |
13. |
One reason for using magazines as an advertising medium is |
A. | their ability to target specific audiences |
B. | the short lead time needed to place an ad |
C. | their low cost |
D. | the lack of noise associated with the use of magazines in the communication |
Answer» A. their ability to target specific audiences |
14. |
AAAI represents; |
A. | american agency for advertisers information |
B. | advertising agencies association of india |
C. | association of advertising agencies in india |
D. | indian association of advertising agencies |
Answer» B. advertising agencies association of india |
15. |
Three commonly used trade promotions are |
A. | coupons, rebates, and discounts |
B. | allowances and discounts, cooperative advertising, and training of distributor\s sales forces |
C. | cooperative advertising, merchandise allowances, and points-of-purchase displays |
D. | allowances and discounts, consumer promotions, and merchandise allowances |
Answer» B. allowances and discounts, cooperative advertising, and training of distributor\s sales forces |
16. |
AdSense is, |
A. | an advertising agency |
B. | set of regulations and standards in advertising |
C. | google’s advertising programme to display ads in web pages |
D. | awareness programme introduced to give advices about the advertising tendencies to the consumers |
Answer» C. google’s advertising programme to display ads in web pages |
17. |
The possible exposure of the advertising message to one audience member, |
A. | impression |
B. | hit |
C. | grp |
D. | exposure rate |
Answer» A. impression |
18. |
‘Art’ in advertisement implies, |
A. | the whole visual presentation |
B. | the traditional or modern art forms used in an advertisement |
C. | graphics and animations used in an advertisement |
D. | the ambience created to present an idea through an advertisement |
Answer» A. the whole visual presentation |
19. |
__________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior. |
A. | responsibility appeal |
B. | fear appeals |
C. | sex appeals |
D. | family appeals |
Answer» B. fear appeals |
20. |
Gross rating points (GRPs) are |
A. | reach multiplied by frequency |
B. | reach multiplied by rating |
C. | rating multiplied by frequency |
D. | cost divided by reach |
Answer» A. reach multiplied by frequency |
21. |
Three common advertising appeals include |
A. | objectivity, timeliness and frequency |
B. | fear and humour |
C. | guilt, ego and enrichment |
D. | possessiveness, pride and social status |
Answer» B. fear and humour |
22. |
Most advertising messages are made up of two types of elements. They are |
A. | functional and persuasive |
B. | expository and persuasive |
C. | informational and persuasive |
D. | informational and creative |
Answer» C. informational and persuasive |
23. |
An advertising message usually focuses on |
A. | the models in the ad. |
B. | advantages of the product over competing ones |
C. | availability of the product |
D. | key benefits of the product that are important to the buyer |
Answer» D. key benefits of the product that are important to the buyer |
24. |
The primary purpose of a pioneering advertisement is to |
A. | promote a specific brand\s features and benefits |
B. | inform the target market |
C. | show one brand\s strengths relative to those of competitors |
D. | reinforce previous knowledge of a product |
Answer» B. inform the target market |
25. |
Information and persuasive content can be combined in the form of an appeal to |
A. | provide a basic reason for the consumer to act |
B. | explain guilt and enrichment |
C. | satisfy hierarchical needs |
D. | include perceptual modifiers and need enhancers |
Answer» A. provide a basic reason for the consumer to act |