270+ Advertising Solved MCQs

1.

Advertising that is set in small type and arranged according to categories or interests

A. display ads
B. classified ads
C. testimonial ads
D. banner ads
Answer» B. classified ads
2.

The process of reserving time or time periods with a station or network; checking on available advertising time.

A. free time
B. cross time
C. clear time
D. reserved time
Answer» C. clear time
3.

The highest possible rate for advertising time or space.

A. gross rate
B. consumer rate
C. ad rate
D. cost
Answer» A. gross rate
4.

Advertising that is under complete control of the advertiser, established medium

A. direct advertising
B. brand advertising
C. display ad
D. classified ad
Answer» A. direct advertising
5.

A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.

A. organizational allowance
B. merchandise allowance
C. case allowance
D. finance allowance
Answer» B. merchandise allowance
6.

Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called

A. trade-oriented sales promotions
B. consumer promotions
C. manufacturers promotions
D. sales promotions
Answer» A. trade-oriented sales promotions
7.

In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.

A. trade show
B. news release
C. infomercial
D. double-page spread
Answer» B. news release
8.

The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

A. premium
B. sweepstakes
C. deal
D. contest
Answer» D. contest
9.

A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.

A. intrafirm agency
B. in-house agency
C. promotional department
D. full-service agency
Answer» B. in-house agency
10.

Expand ISA :

A. international society of advertisers
B. indian society of advertisers
C. international sort of advertisers
D. informative and service advertisements
Answer» B. indian society of advertisers
11.

The most common form of outdoor advertising is

A. stadium advertising
B. advertising on taxis
C. advertising on bus backs
D. billboard advertising
Answer» D. billboard advertising
12.

Billboard advertising is most effective for __________ advertising.

A. pioneering
B. advocacy
C. reminder
D. comparative
Answer» C. reminder
13.

One reason for using magazines as an advertising medium is

A. their ability to target specific audiences
B. the short lead time needed to place an ad
C. their low cost
D. the lack of noise associated with the use of magazines in the communication
Answer» A. their ability to target specific audiences
14.

AAAI represents;

A. american agency for advertisers information
B. advertising agencies association of india
C. association of advertising agencies in india
D. indian association of advertising agencies
Answer» B. advertising agencies association of india
15.

Three commonly used trade promotions are

A. coupons, rebates, and discounts
B. allowances and discounts, cooperative advertising, and training of distributor\s sales forces
C. cooperative advertising, merchandise allowances, and points-of-purchase displays
D. allowances and discounts, consumer promotions, and merchandise allowances
Answer» B. allowances and discounts, cooperative advertising, and training of distributor\s sales forces
16.

AdSense is,

A. an advertising agency
B. set of regulations and standards in advertising
C. google’s advertising programme to display ads in web pages
D. awareness programme introduced to give advices about the advertising tendencies to the consumers
Answer» C. google’s advertising programme to display ads in web pages
17.

The possible exposure of the advertising message to one audience member,

A. impression
B. hit
C. grp
D. exposure rate
Answer» A. impression
18.

‘Art’ in advertisement implies,

A. the whole visual presentation
B. the traditional or modern art forms used in an advertisement
C. graphics and animations used in an advertisement
D. the ambience created to present an idea through an advertisement
Answer» A. the whole visual presentation
19.

__________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

A. responsibility appeal
B. fear appeals
C. sex appeals
D. family appeals
Answer» B. fear appeals
20.

Gross rating points (GRPs) are

A. reach multiplied by frequency
B. reach multiplied by rating
C. rating multiplied by frequency
D. cost divided by reach
Answer» A. reach multiplied by frequency
21.

Three common advertising appeals include

A. objectivity, timeliness and frequency
B. fear and humour
C. guilt, ego and enrichment
D. possessiveness, pride and social status
Answer» B. fear and humour
22.

Most advertising messages are made up of two types of elements. They are

A. functional and persuasive
B. expository and persuasive
C. informational and persuasive
D. informational and creative
Answer» C. informational and persuasive
23.

An advertising message usually focuses on

A. the models in the ad.
B. advantages of the product over competing ones
C. availability of the product
D. key benefits of the product that are important to the buyer
Answer» D. key benefits of the product that are important to the buyer
24.

The primary purpose of a pioneering advertisement is to

A. promote a specific brand\s features and benefits
B. inform the target market
C. show one brand\s strengths relative to those of competitors
D. reinforce previous knowledge of a product
Answer» B. inform the target market
25.

Information and persuasive content can be combined in the form of an appeal to

A. provide a basic reason for the consumer to act
B. explain guilt and enrichment
C. satisfy hierarchical needs
D. include perceptual modifiers and need enhancers
Answer» A. provide a basic reason for the consumer to act
26.

Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

A. research
B. creativity
C. printing
D. buying
Answer» C. printing
27.

What is the main objective of informative advertising?

A. to create selective demand
B. to stimulate primary demand
C. to keep the brand in consumers\ minds during the mature stage of the product life cycle
D. none of the above
Answer» B. to stimulate primary demand
28.

Brand names and identity advertising are methods that advertisers use to encourage consumers to

A. reach their demographic potential
B. perceive hidden messages
C. make distinctions among products that are actually very similar
D. satisfy subconscious motivations
Answer» C. make distinctions among products that are actually very similar
29.

Infomercials often resemble other types of television shows, including

A. talk shows
B. live, audience-participation shows
C. news shows
D. all of these
Answer» D. all of these
30.

What two major communication channels do marketers use to convey their product to consumers?

A. word-of-mouth and commercials
B. personal and non-personal channels
C. message source and feedback
D. print media and events
Answer» B. personal and non-personal channels
31.

DAVP stands for:

A. dictionary of advertising and visual publicity
B. directorate of advertising and visual publicity
C. directory of advertising and visual publicity
D. directory of advanced and vital publicity
Answer» B. directorate of advertising and visual publicity
32.

Which one of the following is a good example of direct advertising?

A. display cards
B. display panels on vehicles
C. window display
D. a brochure
Answer» D. a brochure
33.

Which one of the following is not a constituent of ‘internal public’ of any organization?

A. management cadre of the organization
B. workers’ representatives of the organization
C. secretarial/clerical personnel of the organization
D. consumers and consumer groups
Answer» D. consumers and consumer groups
34.

_________________ is direct communications with carefully targeted individual consumers to an immediate response

A. personal selling
B. public relations
C. direct marketing
D. sales promotion
Answer» C. direct marketing
35.

An account in advertising parlance

A. the budget earmarked for a campaign
B. a client
C. giving an account of ad campaign strategy
D. a report of the account executive to the creative team
Answer» B. a client
36.

U. S. P.(Unique Selling Proposition) means

A. a product that can sell
B. a feature similar to that of the competitor’s product/band
C. a feature present only in one product/brand
D. a feature that can not be altered
Answer» C. a feature present only in one product/brand
37.

Promotional material located in and around retail outlets is known as

A. retail advertising
B. direct advertising
C. pop advertising
D. personal advertising
Answer» A. retail advertising
38.

Most of the advertising of the Central Government in India is handled by

A. pib
B. hmc
C. private agencies
D. davp
Answer» D. davp
39.

Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as

A. display advertising
B. corporate advertising
C. classified advertising
D. corporative advertising
Answer» C. classified advertising
40.

Which among them is not a function of advertising

A. eliminate seasonal fluctuations
B. creates confidence in quality
C. balancing consumers’ budget
D. increase in per-capita use
Answer» C. balancing consumers’ budget
41.

The manufacturer, government body or organization which wishes to have advertisements crated and placed

A. internal publics
B. advertiser
C. consumer
D. accounts
Answer» B. advertiser
42.

The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,

A. brand positioning
B. brand filling
C. coverage
D. brand value
Answer» A. brand positioning
43.

Single colour used in an advertisement is called,_______

A. mono colour
B. single print
C. spot colour
D. mono media
Answer» C. spot colour
44.

The research which enables an ad agency to better understand how consumers use a product or service is, _________

A. evaluative research
B. strategic research
C. target research
D. consumer research
Answer» B. strategic research
45.

TGR means,

A. tele group rating
B. television gain rating
C. target group rating
D. television gross rating
Answer» C. target group rating
46.

Who coined the term USP?

A. mashall mcluhan
B. rosser reeves
C. michael schudson
D. russed colley
Answer» B. rosser reeves
47.

Advertising is considered to be an art; as well as a science. The statement is, ____

A. true
B. false
C. former is true, but latter is false
D. former is false, but latter is true
Answer» A. true
48.

Image advertising is a/an,

A. advertising strategy
B. advertising standard
C. advertising firm
D. a type of advertisement
Answer» A. advertising strategy
49.

Price, _____, _____and Physical distribution are the four main elements in marketing

A. product, sales
B. sales, advertising
C. product, promotion
D. promotion, purchasing
Answer» C. product, promotion
50.

The advertising messages are ___ _______and ___________

A. precise and witty
B. responsive and informative
C. persuasive and productive
D. persuasive and informative
Answer» D. persuasive and informative
51.

The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

A. creative process
B. brainstorming
C. dilemma
D. ambiguous idea
Answer» B. brainstorming
52.

ASCI stands for:

A. advertising standards council of india
B. indian council for advertising standards
C. american standards council for institutions
D. association of standards council in india
Answer» A. advertising standards council of india
53.

Advertising has its shortcomings illustrated by which of the following?

A. advertising cannot be as persuasive as a company sales person
B. advertising is impersonal
C. advertising can be extremely expensive when using a multimedia approach
D. advertising can only conduct a one-way communication with the audience
Answer» B. advertising is impersonal
54.

The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

A. regulatory rules
B. legal intervention
C. response to the increasing demand for more socially responsible marketing communication
D. all of the above
Answer» C. response to the increasing demand for more socially responsible marketing communication
55.

Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,

A. post-testing
B. copy tasting
C. pre-testing
D. primary testing
Answer» C. pre-testing
56.

Which of the following is not an advantage of the use of outdoor media forms?

A. flexibility
B. no audience selectivity
C. high repeat exposure
D. good positional selectivity
Answer» B. no audience selectivity
57.

Expand AMA:

A. advertising management association
B. american marketing association
C. advertising and marketing association
D. american marketing agency
Answer» B. american marketing association
58.

________are established to influence government policy, corporate policy or public opinion.

A. marketing group
B. persuasive group
C. lobby group
D. agenda setting group
Answer» C. lobby group
59.

AIDA stands for:

A. attention, interest, desire and action
B. approach, intelligence, demand and assurance
C. attitude, interest, decision and action
D. assurance, interest, desire and action
Answer» A. attention, interest, desire and action
60.

________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

A. matching ad
B. in-text ad
C. match key ad
D. key text ad
Answer» B. in-text ad
61.

_______is the measure of the degree of brain activity that can be used to asses a person’s reactions to an ad.

A. response activity
B. reaction activity
C. consumer assessment
D. alpha activity
Answer» D. alpha activity
62.

_________is a demographic description of the people or house- holds that are prospects for a product or service.

A. consumer data
B. consumer profile
C. sampling process
D. consumer impression
Answer» B. consumer profile
63.

Cool hunters are the marketing professionals who make observations and predictions in changes of,

A. the market
B. the consumers
C. advertising trends
D. new or existing cultural trends
Answer» D. new or existing cultural trends
64.

An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

A. trick banner ad
B. spam ad
C. banner ad
D. persuasive ad
Answer» A. trick banner ad
65.

___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.

A. marketing
B. campaign
C. public relation
D. product placement
Answer» B. campaign
66.

Which of the following is not an example of persuasive advertising:

A. Persuading customers to receive a sales call
B. Encouraging the customer to purchase now
C. Building brand preference
D. Explaining how the product works
Answer» D. Explaining how the product works
67.

A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

A. Campaign
B. Trial
C. Marketing
D. Commercial
Answer» A. Campaign
68.

Advertising that is set in small type and arranged according to categories or interests

A. Display ads
B. Classified ads
C. Testimonial ads
D. Banner ads
Answer» B. Classified ads
69.

The process of reserving time or time periods with a station or network; checking on available advertising time.

A. Free time
B. Cross time
C. Clear time
D. Reserved time
Answer» C. Clear time
70.

Advertising that is under complete control of the advertiser, rather than through some established medium

A. Direct advertising
B. Brand advertising
C. Display ad
D. Classified ad
Answer» A. Direct advertising
71.

The first printed advertisements were single sheets, printed on one side, that today would be called

A. Fliers
B. Barrages
C. Flights
D. Brochures
Answer» A. Fliers
72.

A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.

A. Organizational allowance
B. Merchandise allowance
C. Case allowance
D. Finance allowance
Answer» B. Merchandise allowance
73.

Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called

A. Trade-oriented sales promotions
B. Consumer promotions
C. Manufacturers promotions
D. Sales promotions
Answer» A. Trade-oriented sales promotions
74.

__________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

A. Trade promotion programs
B. Consumer promotion programs
C. Cooperative advertising programs
D. Cause-related marketing programs
Answer» C. Cooperative advertising programs
75.

In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.

A. Trade show
B. News release
C. Infomercial
D. Double-page spread
Answer» B. News release
76.

The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

A. Premium
B. Sweepstakes
C. Deal
D. Contest
Answer» D. Contest
77.

Sampling is an appropriate strategy for which type of products?

A. Products which are classified as shopping goods
B. Products in the decline stage of their product life cycle
C. Commodity products like salt, sugar, and baking soda
D. products which are in the introductory stage of the product life cycle
Answer» D. products which are in the introductory stage of the product life cycle
78.

A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.

A. Intrafirm agency
B. In-house agency
C. Promotional department
D. Full-service agency
Answer» B. In-house agency
79.

Which of the following is the definition for purchase frequency?

A. The amount of time between trial and first repeat purchase of a given product
B. The amount of time it takes each generation to enter the product life cycle
C. How often a consumer will try a competitive brand before returning to the original choice
D. The more frequently the product is purchased, the less repetition is required
Answer» D. The more frequently the product is purchased, the less repetition is required
80.

The speed with which buyers forget about a brand if advertising is NOT seen is called

A. Buyer turnover
B. The frequency rate
C. The forgetting rate
D. Brand awareness rate
Answer» C. The forgetting rate
81.

One reason for NOT using the outdoor advertising is

A. Its local market focus
B. Its high costs
C. Its lack of visibility
D. Its inability to communicate short, pithy messages
Answer» A. Its local market focus
82.

Which of the following statements about the Internet as an advertising medium is true?

A. The Internet provides audio and video capabilities
B. Ads are black and white.
C. Internet ads are similar to print ads in that they offer only a visual message.
D. Internet advertising is the most effective form of advertising
Answer» A. The Internet provides audio and video capabilities
83.

One reason for using magazines as an advertising medium is

A. Their ability to target specific audiences
B. The short lead time needed to place an ad
C. Their low cost
D. The lack of noise associated with the use of magazines in the communication channel
Answer» A. Their ability to target specific audiences
84.

One reason for using radio as an advertising medium is

A. Its high cost
B. Its long lead time required for the placement of an ad
C. Its inability to use humour
D. It is segmented
Answer» D. It is segmented
85.

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

A. Advertorials
B. Infomercials
C. Intrusionaries
D. Advocacy ads
Answer» B. Infomercials
86.

________are direct response television commercials which generally include a phone number or website

A. Infomercials
B. Phone-in programmes
C. Advocacy ads
D. Quick response ads
Answer» A. Infomercials
87.

AAAA stands for,

A. American Agency for Advertising and Awareness
B. American Association of Advertising Agencies
C. Association of Advertising Agencies in America
D. American Advertising Agencies’ Association
Answer» B. American Association of Advertising Agencies
88.

Action advertising is also termed as,

A. Quick response advertising
B. Direct response advertising
C. Advocacy advertising
D. Short term advertising
Answer» B. Direct response advertising
89.

Objective of all advertisements is,

A. Objectivity
B. Timeliness
C. Persuasion
D. Infotainment
Answer» C. Persuasion
90.

An opportunity to deliver an advertising element to a Website visitor,

A. Snippet
B. Banner ads
C. Pop-up ads
D. Ad request
Answer» D. Ad request
91.

AdSense is,

A. An advertising agency
B. Set of regulations and standards in advertising
C. Google’s advertising programme to display ads in web pages
D. Awareness programme introduced to give advices about the advertising tendencies to the
Answer» C. Google’s advertising programme to display ads in web pages
92.

The consumer’s conscious or unconscious decision to repurchase a brand continually,

A. Decision making
B. Consumption rate
C. Consumption strategy
D. Brand loyalty
Answer» D. Brand loyalty
93.

INS means;

A. International Newspaper Society
B. Indian National Services
C. Indian Newspaper Society
D. Indian Newspaper Services
Answer» C. Indian Newspaper Society
94.

__________ is defined as the number of different people or households exposed to an advertisement.

A. Scope
B. Share
C. Reach
D. Span
Answer» C. Reach
95.

Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________

A. Consumer Advertising
B. Consumption Advertising
C. Retail Advertising
D. Trade Advertising
Answer» A. Consumer Advertising
96.

The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Who devised it?

A. Abraham H. Maslow
B. Philip Lesley
C. Paul Lazarsfeld
D. Leon Festinger
Answer» A. Abraham H. Maslow
97.

__________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

A. Gross rating points
B. Reception rate
C. Target audience reach
D. Rating
Answer» D. Rating
98.

__________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

A. Responsibility appeal
B. Fear appeals
C. Sex appeals
D. Family appeals
Answer» B. Fear appeals
99.

Three common advertising appeals include

A. Objectivity, timeliness and frequency
B. Fear, sex, and humour
C. Guilt, ego and enrichment
D. Possessiveness, pride and social status
Answer» B. Fear, sex, and humour
100.

_______ are directed at a specialized and relatively small-sized target audience such as manufactures.

A. Trade Advertising
B. Industrial Advertising
C. Consumer Advertising
D. Corporate Advertising
Answer» B. Industrial Advertising
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