270+ Advertising Solved MCQs

201.

An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,

A. Ad vehicle
B. Ad spot
C. Ad slot
D. Ad outlet
Answer» A. Ad vehicle
202.

The consistent preference and /or purchase of one brand in specific product is called:

A. Brand Consistency
B. Brand Loyalty
C. Brand Coverage
D. Objectivity
Answer» B. Brand Loyalty
203.

Who is a media planner ?

A. One who selects the clients
B. One who selects the advertising media
C. One who selects the ad egency
D. One who selects the research team
Answer» B. One who selects the advertising media
204.

When a company publishes their own publication, it is called as;

A. House Organ
B. Company Zine
C. E-zine
D. Brochures
Answer» A. House Organ
205.

A broadcast station’s record of its programming is known as;

A. Record
B. Log
C. Beat
D. Register
Answer» B. Log
206.

Define jargon;

A. The deadline given to ad item to publish or broadcast
B. Special words and expressions related to social groups, professions, events etc
C. The reference library of a media organization
D. Special advertising terms
Answer» B. Special words and expressions related to social groups, professions, events etc
207.

Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

A. Cultivation Theory
B. Magic Bullet Theory
C. Cognitive Dissonance Theory
D. Diffusion of Innovations Theory
Answer» C. Cognitive Dissonance Theory
208.

In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;

A. Concept testing
B. Market Analysis
C. Concurrent Testing
D. Consumer Evaluation
Answer» C. Concurrent Testing
209.

Cross Selling means;

A. Identifying customer needs
B. Convincing the customers of product benefits
C. Responding to questions and objections of customers
D. All of these
Answer» D. All of these
210.

When a company acquires a supplier through an acquisition strategy, this is referred to as:

A. Vertical marketing system
B. Horizontal integration
C. Backward integration
D. Forward integration
Answer» D. Forward integration
211.

Introducing new products to existing markets is an example of:

A. Horizontal diversification
B. Concentric diversification
C. Conglomerate diversification
D. Vertical diversification
Answer» A. Horizontal diversification
212.

Corporate strategy is:

A. More specific and practical than marketing strategy
B. Reactive to short-term competitive activity
C. The implementation of plans to achieve long-term aims
D. Decided by functional marketing strategy
Answer» C. The implementation of plans to achieve long-term aims
213.

The Traditional Marketing style involves

A. Telemarketing
B. Digital Marketing
C. Indirect Marketing
D. Direct Marketing
Answer» C. Indirect Marketing
214.

Market information means

A. Knowledge of shops and bazaars
B. Knowledge of shopping malls
C. Knowledge of customer profile and product mix
D. Knowledge of various languages
Answer» C. Knowledge of customer profile and product mix
215.

In a Selling Process,

A. Only standard products are sold
B. No customization required
C. The seller need not have product knowledge
D. The seller should aim at customer satisfaction
Answer» D. The seller should aim at customer satisfaction
216.

Cognitive dissonance occurs in which stage of the buyer decision process model?

A. Need recognition
B. Information search
C. Evaluation of alternatives
D. Post-purchase behavior
Answer» D. Post-purchase behavior
217.

_______________ describes changes in an individual's behavior arising from experience.

A. Modeling
B. Motivation
C. Perception
D. Learning
Answer» D. Learning
218.

Sellers that handle their own exports are engaged in:

A. Direct exporting
B. Indirect exporting
C. Licensing
D. Contract manufacturing
Answer» A. Direct exporting
219.

_____________ is quoted as "everyone lives by selling something."

A. Bill Gates
B. Robert Louis Stevenson
C. Arthur Miller
D. Henry Ford
Answer» B. Robert Louis Stevenson
220.

_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."

A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets
Answer» B. Online ads
221.

___________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

A. Mass marketing
B. Market segmentation
C. Market targeting
D. Market positioning
Answer» C. Market targeting
222.

When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:

A. Barter
B. Buy-back
C. Counter purchase
D. Like-value exchange
Answer» B. Buy-back
223.

In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

A. Meaningful
B. Distinctive
C. Believable
D. Remembered
Answer» B. Distinctive
224.

A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

A. Blocking strategy
B. Push strategy
C. Pull strategy
D. Integrated strategy
Answer» B. Push strategy
225.

The purpose of strategic planning is to find ways in which the company can best:

A. Overcome losses
B. Use its strengths to take advantage of attractive opportunities in the environment
C. Avoid paying taxes
D. Avoid the expense of costly research and development while still getting the benefits
Answer» B. Use its strengths to take advantage of attractive opportunities in the environment
226.

A price reduction to buyers who buy in large volumes is called a(n):

A. Quantity discount
B. Cash discount
C. Seasonal discount
D. Trade discount
Answer» A. Quantity discount
227.

Conflicts between different levels of the same channel of distribution are referred to as:

A. Horizontal conflicts
B. Vertical conflicts
C. Layer-based conflicts
D. Parallel conflicts
Answer» B. Vertical conflicts
228.

____________ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

A. Enlightened marketing
B. Myopic marketing
C. Fundamental marketing
D. Conceptual marketing
Answer» B. Myopic marketing
229.

A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.

A. Micromarketing
B. Niche marketing
C. Mass marketing
D. Segment marketing
Answer» B. Niche marketing
230.

___________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

A. Duo-branding
B. Line extension
C. Brand extension
D. Multi-branding
Answer» C. Brand extension
231.

When producers, wholesalers, and retailers act as a unified system, they comprise a:

A. Marketing system
B. Power-based marketing system
C. Horizontal marketing system
D. Vertical marketing system
Answer» C. Horizontal marketing system
232.

If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

A. Newspapers
B. Television
C. Direct Mail
D. Radio
Answer» A. Newspapers
233.

A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

A. Product feature
B. Sponsorship
C. Brand
D. Logo
Answer» C. Brand
234.

What is the name of the first ad agency established in India?

A. Ogilvy and Mather
B. Indian Advertising Agency
C. Modern Publicity Company
D. India’s Advertising Company
Answer» B. Indian Advertising Agency
235.

The total delivery of a media schedule during a specified time period is called,

A. Time Rating
B. Gross Rating Point
C. Average Rating Point
D. Frequency
Answer» B. Gross Rating Point
236.

The last stage in the selling process is the ________________ stage.

A. Approach
B. Handling objections
C. Closing
D. Follow-up
Answer» D. Follow-up
237.

Costs that do not vary with production or sales levels are called:

A. Fixed costs
B. Variable costs
C. Standard costs
D. Independent costs
Answer» A. Fixed costs
238.

An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______

A. Pamphlet
B. Handbill
C. Poster
D. Flier
Answer» A. Pamphlet
239.

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:

A. Geothermy
B. Demography
C. Ethnography
D. Hemos-popography
Answer» B. Demography
240.

Expand GRP;

A. Group Rating Points
B. Group Rating Programme
C. Gross Rating Points
D. Gross Ratio Points
Answer» C. Gross Rating Points
241.

Expand ‘TRP’.

A. Television Reader Poll
B. Television Rating Poll
C. Television Rating Points
D. Television Rating Programme
Answer» C. Television Rating Points
242.

Very long TV commercials providing detailed information about a product or service. Such programmes are called,

A. Infotainments
B. Infomercials
C. Commercials
D. Paid Programmes
Answer» B. Infomercials
243.

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

A. Retailer
B. Wholesaler
C. Distribution channel
D. Logistics function
Answer» C. Distribution channel
244.

The strategy whereby a company stocks its products in as many outlets as possible is called:

A. Intensive distribution
B. Exclusive distribution
C. Selective distribution
D. Closed distribution
Answer» A. Intensive distribution
245.

When a seller of a product requires that its dealers not handle competitors’ products, the seller’s strategy is called:

A. Multilevel distribution
B. Prohibitive retailing
C. Exclusive dealing
D. Bonded partnering
Answer» C. Exclusive dealing
246.

Which of the following terms is similar to the term “marketing logistics?”

A. Channel of distribution
B. Vertical integration of distribution
C. Physical distribution
D. Horizontal distribution
Answer» C. Physical distribution
247.

A short and striking or memorable phrase used in advertising is called,

A. Logo
B. Brand image
C. Slogan
D. Sign
Answer» C. Slogan
248.

The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,

A. Brand Equity
B. Brand Identity
C. Brand Expansion
D. Brand Image
Answer» A. Brand Equity
249.

Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

A. Flash Ads
B. Interstitial
C. Pop ups
D. GIF Animations
Answer» B. Interstitial
250.

The songs or tunes about a product or service that usually carry the ad theme and a message are,

A. Slogans
B. Jingles
C. Beats
D. Themes
Answer» B. Jingles
251.

The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called,

A. Contrast
B. Proportion
C. Gutter
D. Layout
Answer» D. Layout
252.

An outdoor medium transporting to different locations carrying ads, is an example of,

A. Mobile Billboard
B. Dynamic ad
C. Media Vehicle
D. Transport Ad
Answer» A. Mobile Billboard
253.

What termed as consumer perception?

A. Consumer receives, organize, and interprets an ad
B. Consumer identifies and compare a product with the competitors product
C. The attitude of a consumer to a newly launched brand in the market
D. The method of distinguishing products of different companies
Answer» A. Consumer receives, organize, and interprets an ad
254.

POP is an abbreviation of;

A. Purchase of Product
B. Property of Product
C. Point of Purchase
D. Priority of Purchase
Answer» C. Point of Purchase
255.

A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

A. Leaflets
B. Handbills
C. Fliers
D. Posters
Answer» B. Handbills
256.

The entire target population in a market research is called,

A. Sample
B. Stratified Sample
C. Audience
D. Universe
Answer» D. Universe
257.

Group of people who are NOT necessarily part of a particular organization is referring to:

A. External publics
B. Internal publics
C. International publics
D. Local publics
Answer» A. External publics
258.

One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

A. Attending
B. Persuasion
C. Perception
D. Presenting
Answer» B. Persuasion
259.

Identify the largest advertiser.

A. Wal-Mart
B. General Motors
C. Procter & Gamble
D. Xerox
Answer» C. Procter & Gamble
260.

______define(s) the job that advertising must do in the total market program.

A. Advertising objectives
B. Advertising budget
C. Advertising strategy
D. Advertising campaigns
Answer» A. Advertising objectives
261.

Which of the five major promotion tools includes press releases and special events?

A. Sales promotion
B. Personal selling
C. Direct marketing
D. Public relations
Answer» D. Public relations
262.

The cost of advertising for most products is especially high during _____.

A. Peak seasons
B. Morning news shows
C. Prime-time programs
D. Late-night programming
Answer» C. Prime-time programs
263.

_____ are goods offered either free or at low cost as an incentive to buy a product.

A. Rebates
B. Premiums
C. Price packs
D. Gimmicks
Answer» B. Premiums
264.

Which is NOT TRUE in comparing journalism and public relations?

A. Public relations is broader in scope
B. Journalists are advocates for causes, while PR practitioners are objective
C. PR uses more "channels" than journalists
D. Objectives are different for PR practitioners; communication activity is a means to an end
Answer» B. Journalists are advocates for causes, while PR practitioners are objective
265.

The following is the functions of advertising, Except;

A. Persuasion
B. Perception
C. Reminder
D. Selling
Answer» D. Selling
266.

___________________ is used heavily when introducing a new product category.

A. Persuasive advertising
B. Inferential advertising
C. Reminder advertising
D. Informative advertising
Answer» D. Informative advertising
267.

Keeping consumers thinking about the product is the objective for which type of advertising?

A. Informative advertising
B. Psychological advertising
C. Reminder advertising
D. Persuasive advertising
Answer» C. Reminder advertising
268.

No matter how big the advertising budget, advertising can succeed only if commercials:

A. are economically feasible
B. gain attention and communicate well
C. are acceptable on a global level
D. are artistically pleasing
Answer» B. gain attention and communicate well
269.

‘Merchandise allowance’ is a term for:

A. Display materials
B. Coupon costs
C. Free product
D. Postage costs
Answer» C. Free product
270.

According to Rossiter and Percy samples can be delivered by how many different methods:

A. 8
B. 7
C. 5
D. 16
Answer» A. 8
271.

Which of these is not a sales promotion technique?

A. Coupon
B. Questionnaire
C. Bonus pack
D. Loyalty card
Answer» B. Questionnaire
272.

The marketing mix is also known as the ________.

A. PSI
B. P matrix
C. Tangible/intangible continuum
D. Four Ps
Answer» D. Four Ps
273.

________ is a set of moral principles that guide actions and create a sense of responsible behavior.

A. Social responsibility
B. Ethics
C. Self-regulation
D. Self-discipline
Answer» B. Ethics
274.

Important people who influence the opinions of others are known as ___________.

A. Trend setters
B. Opinion leaders
C. Opinion influencers
D. Opinion setters
Answer» B. Opinion leaders
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