McqMate
201. |
An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called, |
A. | Ad vehicle |
B. | Ad spot |
C. | Ad slot |
D. | Ad outlet |
Answer» A. Ad vehicle |
202. |
The consistent preference and /or purchase of one brand in specific product is called: |
A. | Brand Consistency |
B. | Brand Loyalty |
C. | Brand Coverage |
D. | Objectivity |
Answer» B. Brand Loyalty |
203. |
Who is a media planner ? |
A. | One who selects the clients |
B. | One who selects the advertising media |
C. | One who selects the ad egency |
D. | One who selects the research team |
Answer» B. One who selects the advertising media |
204. |
When a company publishes their own publication, it is called as; |
A. | House Organ |
B. | Company Zine |
C. | E-zine |
D. | Brochures |
Answer» A. House Organ |
205. |
A broadcast station’s record of its programming is known as; |
A. | Record |
B. | Log |
C. | Beat |
D. | Register |
Answer» B. Log |
206. |
Define jargon; |
A. | The deadline given to ad item to publish or broadcast |
B. | Special words and expressions related to social groups, professions, events etc |
C. | The reference library of a media organization |
D. | Special advertising terms |
Answer» B. Special words and expressions related to social groups, professions, events etc |
207. |
Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes? |
A. | Cultivation Theory |
B. | Magic Bullet Theory |
C. | Cognitive Dissonance Theory |
D. | Diffusion of Innovations Theory |
Answer» C. Cognitive Dissonance Theory |
208. |
In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called; |
A. | Concept testing |
B. | Market Analysis |
C. | Concurrent Testing |
D. | Consumer Evaluation |
Answer» C. Concurrent Testing |
209. |
Cross Selling means; |
A. | Identifying customer needs |
B. | Convincing the customers of product benefits |
C. | Responding to questions and objections of customers |
D. | All of these |
Answer» D. All of these |
210. |
When a company acquires a supplier through an acquisition strategy, this is referred to as: |
A. | Vertical marketing system |
B. | Horizontal integration |
C. | Backward integration |
D. | Forward integration |
Answer» D. Forward integration |
211. |
Introducing new products to existing markets is an example of: |
A. | Horizontal diversification |
B. | Concentric diversification |
C. | Conglomerate diversification |
D. | Vertical diversification |
Answer» A. Horizontal diversification |
212. |
Corporate strategy is: |
A. | More specific and practical than marketing strategy |
B. | Reactive to short-term competitive activity |
C. | The implementation of plans to achieve long-term aims |
D. | Decided by functional marketing strategy |
Answer» C. The implementation of plans to achieve long-term aims |
213. |
The Traditional Marketing style involves |
A. | Telemarketing |
B. | Digital Marketing |
C. | Indirect Marketing |
D. | Direct Marketing |
Answer» C. Indirect Marketing |
214. |
Market information means |
A. | Knowledge of shops and bazaars |
B. | Knowledge of shopping malls |
C. | Knowledge of customer profile and product mix |
D. | Knowledge of various languages |
Answer» C. Knowledge of customer profile and product mix |
215. |
In a Selling Process, |
A. | Only standard products are sold |
B. | No customization required |
C. | The seller need not have product knowledge |
D. | The seller should aim at customer satisfaction |
Answer» D. The seller should aim at customer satisfaction |
216. |
Cognitive dissonance occurs in which stage of the buyer decision process model? |
A. | Need recognition |
B. | Information search |
C. | Evaluation of alternatives |
D. | Post-purchase behavior |
Answer» D. Post-purchase behavior |
217. |
_______________ describes changes in an individual's behavior arising from experience. |
A. | Modeling |
B. | Motivation |
C. | Perception |
D. | Learning |
Answer» D. Learning |
218. |
Sellers that handle their own exports are engaged in: |
A. | Direct exporting |
B. | Indirect exporting |
C. | Licensing |
D. | Contract manufacturing |
Answer» A. Direct exporting |
219. |
_____________ is quoted as "everyone lives by selling something." |
A. | Bill Gates |
B. | Robert Louis Stevenson |
C. | Arthur Miller |
D. | Henry Ford |
Answer» B. Robert Louis Stevenson |
220. |
_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks." |
A. | Online infomercials |
B. | Online ads |
C. | Online broadcasts |
D. | Online bullets |
Answer» B. Online ads |
221. |
___________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. |
A. | Mass marketing |
B. | Market segmentation |
C. | Market targeting |
D. | Market positioning |
Answer» C. Market targeting |
222. |
When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called: |
A. | Barter |
B. | Buy-back |
C. | Counter purchase |
D. | Like-value exchange |
Answer» B. Buy-back |
223. |
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad: |
A. | Meaningful |
B. | Distinctive |
C. | Believable |
D. | Remembered |
Answer» B. Distinctive |
224. |
A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
A. | Blocking strategy |
B. | Push strategy |
C. | Pull strategy |
D. | Integrated strategy |
Answer» B. Push strategy |
225. |
The purpose of strategic planning is to find ways in which the company can best: |
A. | Overcome losses |
B. | Use its strengths to take advantage of attractive opportunities in the environment |
C. | Avoid paying taxes |
D. | Avoid the expense of costly research and development while still getting the benefits |
Answer» B. Use its strengths to take advantage of attractive opportunities in the environment |
226. |
A price reduction to buyers who buy in large volumes is called a(n): |
A. | Quantity discount |
B. | Cash discount |
C. | Seasonal discount |
D. | Trade discount |
Answer» A. Quantity discount |
227. |
Conflicts between different levels of the same channel of distribution are referred to as: |
A. | Horizontal conflicts |
B. | Vertical conflicts |
C. | Layer-based conflicts |
D. | Parallel conflicts |
Answer» B. Vertical conflicts |
228. |
____________ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system |
A. | Enlightened marketing |
B. | Myopic marketing |
C. | Fundamental marketing |
D. | Conceptual marketing |
Answer» B. Myopic marketing |
229. |
A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits. |
A. | Micromarketing |
B. | Niche marketing |
C. | Mass marketing |
D. | Segment marketing |
Answer» B. Niche marketing |
230. |
___________ is a strategy of using a successful brand name to launch a new or modified product in a new category. |
A. | Duo-branding |
B. | Line extension |
C. | Brand extension |
D. | Multi-branding |
Answer» C. Brand extension |
231. |
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
A. | Marketing system |
B. | Power-based marketing system |
C. | Horizontal marketing system |
D. | Vertical marketing system |
Answer» C. Horizontal marketing system |
232. |
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types? |
A. | Newspapers |
B. | Television |
C. | Direct Mail |
D. | Radio |
Answer» A. Newspapers |
233. |
A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service. |
A. | Product feature |
B. | Sponsorship |
C. | Brand |
D. | Logo |
Answer» C. Brand |
234. |
What is the name of the first ad agency established in India? |
A. | Ogilvy and Mather |
B. | Indian Advertising Agency |
C. | Modern Publicity Company |
D. | India’s Advertising Company |
Answer» B. Indian Advertising Agency |
235. |
The total delivery of a media schedule during a specified time period is called, |
A. | Time Rating |
B. | Gross Rating Point |
C. | Average Rating Point |
D. | Frequency |
Answer» B. Gross Rating Point |
236. |
The last stage in the selling process is the ________________ stage. |
A. | Approach |
B. | Handling objections |
C. | Closing |
D. | Follow-up |
Answer» D. Follow-up |
237. |
Costs that do not vary with production or sales levels are called: |
A. | Fixed costs |
B. | Variable costs |
C. | Standard costs |
D. | Independent costs |
Answer» A. Fixed costs |
238. |
An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______ |
A. | Pamphlet |
B. | Handbill |
C. | Poster |
D. | Flier |
Answer» A. Pamphlet |
239. |
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called: |
A. | Geothermy |
B. | Demography |
C. | Ethnography |
D. | Hemos-popography |
Answer» B. Demography |
240. |
Expand GRP; |
A. | Group Rating Points |
B. | Group Rating Programme |
C. | Gross Rating Points |
D. | Gross Ratio Points |
Answer» C. Gross Rating Points |
241. |
Expand ‘TRP’. |
A. | Television Reader Poll |
B. | Television Rating Poll |
C. | Television Rating Points |
D. | Television Rating Programme |
Answer» C. Television Rating Points |
242. |
Very long TV commercials providing detailed information about a product or service. Such programmes are called, |
A. | Infotainments |
B. | Infomercials |
C. | Commercials |
D. | Paid Programmes |
Answer» B. Infomercials |
243. |
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a: |
A. | Retailer |
B. | Wholesaler |
C. | Distribution channel |
D. | Logistics function |
Answer» C. Distribution channel |
244. |
The strategy whereby a company stocks its products in as many outlets as possible is called: |
A. | Intensive distribution |
B. | Exclusive distribution |
C. | Selective distribution |
D. | Closed distribution |
Answer» A. Intensive distribution |
245. |
When a seller of a product requires that its dealers not handle competitors’ products, the seller’s strategy is called: |
A. | Multilevel distribution |
B. | Prohibitive retailing |
C. | Exclusive dealing |
D. | Bonded partnering |
Answer» C. Exclusive dealing |
246. |
Which of the following terms is similar to the term “marketing logistics?” |
A. | Channel of distribution |
B. | Vertical integration of distribution |
C. | Physical distribution |
D. | Horizontal distribution |
Answer» C. Physical distribution |
247. |
A short and striking or memorable phrase used in advertising is called, |
A. | Logo |
B. | Brand image |
C. | Slogan |
D. | Sign |
Answer» C. Slogan |
248. |
The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called, |
A. | Brand Equity |
B. | Brand Identity |
C. | Brand Expansion |
D. | Brand Image |
Answer» A. Brand Equity |
249. |
Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of, |
A. | Flash Ads |
B. | Interstitial |
C. | Pop ups |
D. | GIF Animations |
Answer» B. Interstitial |
250. |
The songs or tunes about a product or service that usually carry the ad theme and a message are, |
A. | Slogans |
B. | Jingles |
C. | Beats |
D. | Themes |
Answer» B. Jingles |
251. |
The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called, |
A. | Contrast |
B. | Proportion |
C. | Gutter |
D. | Layout |
Answer» D. Layout |
252. |
An outdoor medium transporting to different locations carrying ads, is an example of, |
A. | Mobile Billboard |
B. | Dynamic ad |
C. | Media Vehicle |
D. | Transport Ad |
Answer» A. Mobile Billboard |
253. |
What termed as consumer perception? |
A. | Consumer receives, organize, and interprets an ad |
B. | Consumer identifies and compare a product with the competitors product |
C. | The attitude of a consumer to a newly launched brand in the market |
D. | The method of distinguishing products of different companies |
Answer» A. Consumer receives, organize, and interprets an ad |
254. |
POP is an abbreviation of; |
A. | Purchase of Product |
B. | Property of Product |
C. | Point of Purchase |
D. | Priority of Purchase |
Answer» C. Point of Purchase |
255. |
A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of, |
A. | Leaflets |
B. | Handbills |
C. | Fliers |
D. | Posters |
Answer» B. Handbills |
256. |
The entire target population in a market research is called, |
A. | Sample |
B. | Stratified Sample |
C. | Audience |
D. | Universe |
Answer» D. Universe |
257. |
Group of people who are NOT necessarily part of a particular organization is referring to: |
A. | External publics |
B. | Internal publics |
C. | International publics |
D. | Local publics |
Answer» A. External publics |
258. |
One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to: |
A. | Attending |
B. | Persuasion |
C. | Perception |
D. | Presenting |
Answer» B. Persuasion |
259. |
Identify the largest advertiser. |
A. | Wal-Mart |
B. | General Motors |
C. | Procter & Gamble |
D. | Xerox |
Answer» C. Procter & Gamble |
260. |
______define(s) the job that advertising must do in the total market program. |
A. | Advertising objectives |
B. | Advertising budget |
C. | Advertising strategy |
D. | Advertising campaigns |
Answer» A. Advertising objectives |
261. |
Which of the five major promotion tools includes press releases and special events? |
A. | Sales promotion |
B. | Personal selling |
C. | Direct marketing |
D. | Public relations |
Answer» D. Public relations |
262. |
The cost of advertising for most products is especially high during _____. |
A. | Peak seasons |
B. | Morning news shows |
C. | Prime-time programs |
D. | Late-night programming |
Answer» C. Prime-time programs |
263. |
_____ are goods offered either free or at low cost as an incentive to buy a product. |
A. | Rebates |
B. | Premiums |
C. | Price packs |
D. | Gimmicks |
Answer» B. Premiums |
264. |
Which is NOT TRUE in comparing journalism and public relations? |
A. | Public relations is broader in scope |
B. | Journalists are advocates for causes, while PR practitioners are objective |
C. | PR uses more "channels" than journalists |
D. | Objectives are different for PR practitioners; communication activity is a means to an end |
Answer» B. Journalists are advocates for causes, while PR practitioners are objective |
265. |
The following is the functions of advertising, Except; |
A. | Persuasion |
B. | Perception |
C. | Reminder |
D. | Selling |
Answer» D. Selling |
266. |
___________________ is used heavily when introducing a new product category. |
A. | Persuasive advertising |
B. | Inferential advertising |
C. | Reminder advertising |
D. | Informative advertising |
Answer» D. Informative advertising |
267. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
A. | Informative advertising |
B. | Psychological advertising |
C. | Reminder advertising |
D. | Persuasive advertising |
Answer» C. Reminder advertising |
268. |
No matter how big the advertising budget, advertising can succeed only if commercials: |
A. | are economically feasible |
B. | gain attention and communicate well |
C. | are acceptable on a global level |
D. | are artistically pleasing |
Answer» B. gain attention and communicate well |
269. |
‘Merchandise allowance’ is a term for: |
A. | Display materials |
B. | Coupon costs |
C. | Free product |
D. | Postage costs |
Answer» C. Free product |
270. |
According to Rossiter and Percy samples can be delivered by how many different methods: |
A. | 8 |
B. | 7 |
C. | 5 |
D. | 16 |
Answer» A. 8 |
271. |
Which of these is not a sales promotion technique? |
A. | Coupon |
B. | Questionnaire |
C. | Bonus pack |
D. | Loyalty card |
Answer» B. Questionnaire |
272. |
The marketing mix is also known as the ________. |
A. | PSI |
B. | P matrix |
C. | Tangible/intangible continuum |
D. | Four Ps |
Answer» D. Four Ps |
273. |
________ is a set of moral principles that guide actions and create a sense of responsible behavior. |
A. | Social responsibility |
B. | Ethics |
C. | Self-regulation |
D. | Self-discipline |
Answer» B. Ethics |
274. |
Important people who influence the opinions of others are known as ___________. |
A. | Trend setters |
B. | Opinion leaders |
C. | Opinion influencers |
D. | Opinion setters |
Answer» B. Opinion leaders |
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