| 1. |
Color produced by light falling onto a surface, as compared to subtractive color. |
| A. | additive color |
| B. | primary color |
| C. | none of these |
| Answer» A. additive color | |
| 2. |
ISO paper size 210 x 297mm used for Letterhead is called? |
| A. | legal |
| B. | a4 paper |
| C. | letter |
| Answer» B. a4 paper | |
| 3. |
Printing that extends to the edge of a sheet or page after trimming is called? |
| A. | margin |
| B. | bleed |
| C. | none of these |
| Answer» B. bleed | |
| 4. |
The main text of work not including the headlines. |
| A. | leading |
| B. | banner |
| C. | body |
| Answer» C. body | |
| 5. |
The decorative design or rule surrounding matter on a page. |
| A. | border |
| B. | fold |
| C. | gutter |
| Answer» A. border | |
| 6. |
A dot or similar marking used to emphasize text. |
| A. | alphabet |
| B. | bullet |
| C. | icon |
| Answer» B. bullet | |
| 7. |
In typography, the assembly of typographic elements, such as words and paragraphs, into pages ready for printing. |
| A. | body |
| B. | article |
| C. | composition |
| Answer» C. composition | |
| 8. |
In graphic design, the arrangement of type, graphics and other elements on the page. |
| A. | body |
| B. | article |
| C. | composition |
| Answer» C. composition | |
| 9. |
Type or art that continues from one page of a book or magazine across the gutter to the opposite page. |
| A. | crossover or bridge, gutter bleed and gutter jump. |
| B. | bleed |
| C. | baseline |
| Answer» A. crossover or bridge, gutter bleed and gutter jump. | |
| 10. |
With printed matter, markings indicating where a fold is to occur, usually located at the top edges. |
| A. | gutter |
| B. | margin |
| C. | fold marks |
| Answer» C. fold marks | |
| 11. |
The actual page number in a publication. |
| A. | folio |
| B. | rule |
| C. | proof |
| Answer» A. folio | |
| 12. |
Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message. |
| A. | layout |
| B. | proof |
| C. | graphic design |
| Answer» C. graphic design | |
| 13. |
The unit of measurement for paper weight |
| A. | none of these |
| B. | gsm(grams per square meter). |
| C. | ksm |
| Answer» B. gsm(grams per square meter). | |
| 14. |
In the book arena, the inside margins toward the back or the binding edges. |
| A. | spoilage |
| B. | gutter |
| C. | bleed |
| Answer» B. gutter | |
| 15. |
A number assigned to a published work and usually found either on the title page or the back of the title page. Considered an International Standard Book Number. |
| A. | isbn |
| B. | iso |
| C. | pin |
| Answer» A. isbn | |
| 16. |
Amount of space between lines of type. |
| A. | byline |
| B. | deck |
| C. | leading |
| Answer» C. leading | |
| 17. |
One sheet of paper in a publication. |
| A. | legal |
| B. | fold |
| C. | leaf |
| Answer» C. leaf | |
| 18. |
Photo whose most important details appear in the shadows. |
| A. | low key photo |
| B. | high key photo |
| C. | desaturated photo |
| Answer» A. low key photo | |
| 19. |
Imprinted space around the edge of the printed material. |
| A. | proof |
| B. | deck |
| C. | margin |
| Answer» C. margin | |
| 20. |
An author's original form of work (hand written, typed or on disk) submitted for publication. |
| A. | layout |
| B. | manuscript (ms) |
| C. | blueprint |
| Answer» B. manuscript (ms) | |
| 21. |
One side of a leaf in a publication. |
| A. | icon |
| B. | gutter |
| C. | page |
| Answer» C. page | |
| 22. |
Total number of pages that a publication has. |
| A. | index |
| B. | leafs |
| C. | page count or extent. |
| Answer» C. page count or extent. | |
| 23. |
Proof of type and graphics as they will look on the finished page complete with elements such as headings, rules and folios. |
| A. | page proof |
| B. | spoilage |
| C. | manuscript |
| Answer» A. page proof | |
| 24. |
Standard symbols and abbreviations used to mark up manuscripts and proofs. |
| A. | icons |
| B. | thumbnails |
| C. | proof reader marks or correction marks. |
| Answer» C. proof reader marks or correction marks. | |
| 25. |
Line used as a graphic element to separate or organize copy. |
| A. | rule |
| B. | slice |
| C. | column |
| Answer» A. rule | |
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