180+ Applied Theory of Markets Solved MCQs

101.

A series of stages by which a consumer might choose a new product or service. What does it called?

A. consumer adaption process
B. buyer decision process
C. selling decision process
D. all of these
Answer» A. consumer adaption process
102.

Who are the purchasers of goods and services for his immediate use and consumption ?

A. buyers
B. customers
C. consumers
D. all of these
Answer» C. consumers
103.

A mother buys baby food for her baby regularly .here baby is :

A. consumer
B. customer
C. user
D. buyer
Answer» A. consumer
104.

What does it called The dissatisfaction of a consumer after purchasing a product ?

A. cognitive dissonance
B. post purchase dissonance
C. buyer’s remorse
D. all of these
Answer» D. all of these
105.

Name the Behavior of a consumer after purchasing a product ?

A. post purchase behavior
B. pre purchase behavior
C. spot purchase behavior
D. none of these
Answer» A. post purchase behavior
106.

Which of the following is not a Social factor influencing consumer behavior ?

A. family
B. classmates
C. status
D. social class
Answer» D. social class
107.

What is the Culture within the culture?

A. inter culture
B. intra culture
C. sub culture
D. additional culture
Answer» C. sub culture
108.

Which is personal factor of consumer buying behavior?

A. personality
B. personal income
C. savings
D. consumer credit
Answer» A. personality
109.

What is the last stage of the consumer decision process?

A. problem recognition
B. post purchase behavior
C. alternative evaluation purchase
D. none of these
Answer» B. post purchase behavior
110.

Which of the following is NOT considered a type of reseller?

A. wholesaler
B. retailer
C. manufacturer
D. distributor
Answer» C. manufacturer
111.

In which type of market There is no distinction between firm and industry ?

A. perfect competition
B. monopoly
C. monopolistic competition
D. oligopoly
Answer» B. monopoly
112.

In which market, advertisement is absent:

A. monopolistic competition
B. perfect competition
C. oligopoly
D. none of the above
Answer» B. perfect competition
113.

As a set of assumptions that focus on consumer choices that result in different alternatives such as happiness, satisfaction, or utility. Choose the correct term.

A. consumer preference
B. buying assumption
C. consumer behavior
D. none of these
Answer» A. consumer preference
114.

What is it called the willingness of consumers to purchase products and services as per their taste, need and of course pocket?

A. consumer behavior
B. consumer interest
C. consumer attitude
D. consumer perception
Answer» B. consumer interest
115.

Which aspect deals with the various stages a consumer goes through before purchasing products or services for his end use?

A. consumer behavior
B. consumer interest
C. consumer attitude
D. consumer perception
Answer» A. consumer behavior
116.

what is refers to the buying behavior of final consumers?

A. consumer buyer behavior
B. target market buying
C. market segment buying
D. business buying behavior
Answer» A. consumer buyer behavior
117.

which is the influence of Consumer purchases other than cultural, social, personalfactors?

A. psychographic characteristics.
B. psychological characteristics.
C. psychometric characteristics
D. supplyand demand characteristics.
Answer» B. psychological characteristics.
118.

Which of the following is NOT one of the five stages of the buyer decision process?

A. need recognition
B. brand identification
C. information search
D. purchase decision
Answer» B. brand identification
119.

Cognitive dissonance occurs in which stage of the buyer decision process model?

A. need recognition
B. information search
C. evaluation of alternatives
D. post purchase conflict
Answer» D. post purchase conflict
120.

Which concept is related to the post decision anxiety ?

A. extensive decision making
B. cognitive dissonance
C. limited decision making
D. marketing strategy
Answer» B. cognitive dissonance
121.

Which of the following is a situation in which consumer behavior occurs?

A. communications situation
B. purchase situation
C. usage situation
D. all of the above
Answer» D. all of the above
122.

Who developed the need hierarchy theory ?

A. philip kotler
B. abraham h maslow
C. n h borden
D. peter f drucker
Answer» B. abraham h maslow
123.

Which of the following is a rational buying motive ?

A. love and affection
B. prestige
C. durability
D. habit
Answer» C. durability
124.

Perception belongs to which factor ?

A. personal factor
B. psychological
C. cultural
D. social factor
Answer» B. psychological
125.

Which Motivepersuade a person to buy products from a particular shop?

A. patronage motives
B. product motives
C. internal motives
D. inherent motives
Answer» A. patronage motives
126.

Which buying motive is based on careful thinking and logical reasoning?

A. product motives
B. rational motives
C. target
D. patronage motives
Answer» B. rational motives
127.

Which of the following marketing approach that analyses different functions of marketing?

A. product approach
B. social approach
C. managerial approach
D. functional approach
Answer» D. functional approach
128.

Which of the following function helps in analyzing the buyers habits, popularity of a product, effectiveness of an advertising media ?

A. marketing research
B. product planning & development
C. advertising
D. sales promotion
Answer» A. marketing research
129.

Choose the term for Collection and concentration of goods of the same type from different source at a place?

A. selling
B. packaging
C. assembling
D. warehousing
Answer» C. assembling
130.

what is refers to the Classification of standard product in to certain classes?

A. grading
B. pricing
C. financing
D. risk taking
Answer» A. grading
131.

Which of the following function involves gauging customers requirements and designing a product or service to serve that requirement?

A. marketing
B. selling
C. distribution
D. valuation
Answer» A. marketing
132.

On the basis of nature of competition markets can be classified in to :

A. blue ocean market
B. red ocean market
C. sellers market
D. none of these
Answer» D. none of these
133.

Which type of market have the features of homogeneity, uniform selling price , free entry and exit of firms etc ?

A. perfect market
B. imperfect market
C. buyers market
D. monopsony
Answer» A. perfect market
134.

Which among is amarketing approach?

A. product approach
B. production approach
C. marketing approach
D. concentration approach
Answer» A. product approach
135.

Choose the facilitating function of marketing .

A. branding
B. selling
C. incentives
D. distribution
Answer» A. branding
136.

What is called an assembling of goods at a central place have to be distributed among customers?

A. distribution
B. assembling
C. dispersion
D. concentration
Answer» C. dispersion
137.

An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called?

A. market
B. marketing environment
C. marketing system
D. market strategies
Answer» B. marketing environment
138.

What is refers to forces affecting the entire society or economy at large.

A. micro environment
B. macro environment
C. internal environment
D. external environment
Answer» B. macro environment
139.

Marketing is a:

A. goal oriented process
B. social process
C. exchange process
D. all of these
Answer» D. all of these
140.

Which of the following is not included in the physical supply?

A. standardization
B. transportation
C. storage
D. packaging
Answer» A. standardization
141.

What is the force or factors that affect marketing policies , decision and operations of a business is called?

A. marketing mix
B. production
C. marketing control
D. marketing environment
Answer» D. marketing environment
142.

How can you classify the market On the basis of area?

A. very short period market
B. retail market
C. capital market
D. national market
Answer» D. national market
143.

On the basis of demand and supply , market can be classified in to :

A. seller’s market
B. buyer’s market
C. spot market
D. both a & b
Answer» D. both a & b
144.

When a market is said to be imperfect?

A. product are identical and uniform price
B. free entry and exit of firms
C. different price and similar product
D. products are not identical and -
Answer» C. different price and similar product
145.

Accessibility, homogeneity, profitability and growth potential are the criteria for choosing any one of the following option, choose the correct one?

A. market research criteria
B. product differentiation basis
C. criteria for market segmentation
D. none of these
Answer» C. criteria for market segmentation
146.

In Which market segmentation, the producer doesn’t differentiate between different customers?

A. undifferentiated
B. concentrated
C. customized
D. personalized
Answer» A. undifferentiated
147.

Which segmentation approach is used in consumer products?

A. undifferentiated marketing
B. concentrated marketing
C. differentiated marketing
D. all of the above
Answer» C. differentiated marketing
148.

Construction of bridge, home repair etc are examples of:

A. concentrated marketing
B. customized marketing
C. differentiated marketing
D. none of these
Answer» B. customized marketing
149.

What is the Base of segmentation of consumer markets?

A. demographic & geographic segmentation
B. psychographic segmentation
C. behavioral segmentation
D. all of these
Answer» D. all of these
150.

What is Retailing through internet ?

A. e-commerce
B. m-commerce
C. e-tailing
D. e-sale
Answer» C. e-tailing
151.

What is the reason of Popularity of e-commerce?

A. most safe delivery
B. lower price for product
C. no warehousing is needed
D. global access
Answer» D. global access
152.

What is the feature of Any time business?

A. physical distribution
B. online marketing
C. e-commerce
D. all of these
Answer» C. e-commerce
153.

Super markets , hire purchase shops , street stall holders etc .. belongs to which category?

A. itinerant retailers
B. fixed shop retailers
C. small scale retailers
D. large scale retailers
Answer» B. fixed shop retailers
154.

Who are Itinerant retailers?

A. having fixed shops
B. having shops
C. having no fixed shops
D. having no fixed place for selling
Answer» D. having no fixed place for selling
155.

Home parties ,mail order, tele marketing etc… belong to which type of marketing?

A. indirect marketing
B. direct marketing
C. one level channel
D. all of these
Answer» B. direct marketing
156.

Which type marketing coca cola company has used?

A. meta marketing
B. mega marketing
C. mass marketing
D. event marketing
Answer» C. mass marketing
157.

The group of elements price ,product ,promotion and place constitute :

A. market mix
B. product mix
C. marketing mix
D. promotion mix
Answer» C. marketing mix
158.

Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ?

A. production
B. holistic
C. modern
D. selling
Answer» B. holistic
159.

What refers to product planning?

A. merchandising
B. assembling
C. r&d
D. none of these
Answer» A. merchandising
160.

Name Market where goods are transacted on the spot or immediately.

A. perfect market
B. spot market
C. future market
D. none of these
Answer» B. spot market
161.

The market in which goods are bought and sold in bulk quantity :

A. retail market
B. world market
C. wholesale market
D. none of these
Answer» C. wholesale market
162.

Market where shares, debentures, bonds etc…of companies are bought and sold :

A. money market
B. stock market
C. foreign exchange market
D. international market
Answer» B. stock market
163.

Where Marketing is applicable?

A. goods
B. property
C. events
D. all of these
Answer» D. all of these
164.

Rural consumers are:

A. price sensitive
B. less price sensitive
C. quality conscious
D. none of these
Answer» A. price sensitive
165.

An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?

A. total market approach
B. concentration approach
C. multi- segment approach
D. none of these
Answer» C. multi- segment approach
166.

Which of the following is not an element of demographic segmentation?

A. family size
B. income
C. population density
D. religion
Answer» C. population density
167.

Name The process of assessing the relative worth of different market segments and selecting one or more segments ?

A. target marketing
B. market segmentation
C. product differentiation
D. none of these
Answer» A. target marketing
168.

The process of introducing higher quality products by a manufacturer , which term is correct?

A. trading up
B. trading down
C. quality high
D. none of these
Answer» A. trading up
169.

Under which category of consumer goods TV falls ?

A. convenience goods
B. shopping goods
C. brown goods
D. yellow goods
Answer» C. brown goods
170.

“fixing very low price to stimulate the growth of the market”. Give the name of pricing strategy.

A. cost plus pricing
B. skimming pricing
C. target pricing
D. none of these
Answer» D. none of these
171.

A brand name which is used for several products belonging to the same company is called:

A. trade mark
B. individual brand
C. family brand
D. multiple brand
Answer» C. family brand
172.

Give the expansion of FMCG.

A. fast movable customer goods
B. fast moving customer goods
C. fast moving consumer goods
D. fast moved consumer goods
Answer» C. fast moving consumer goods
173.

Name the channel of distribution which consists of manufacturer and consumer.

A. zero level channel
B. nil channel
C. one level channel
D. none of these
Answer» A. zero level channel
174.

Which of the following market where there is no physical delivery of goods ?

A. spot market
B. future market
C. perfect market
D. none of these
Answer» B. future market
175.

Economic forces of marketing environment include:

A. economic condition
B. buying power
C. peoples willingness to spend
D. all of these
Answer» D. all of these
176.

Which type of market is Levi strauss (jeans)?

A. monopoly
B. monopolistic competition
C. oligopoly
D. duopsony
Answer» B. monopolistic competition
177.

A buyer searches information of product from

A. internally
B. external search only
C. no search about product
D. both internal and external search
Answer» D. both internal and external search
178.

What is Situational influence of buyer decision process?

A. time
B. perception
C. location
D. both a& c
Answer» D. both a& c
179.

Which Motive that influence where a person purchase product on a regular basis?

A. patronage motive
B. buying motive
C. consumption motive
D. none of these
Answer» A. patronage motive
180.

Which of the following involvesthe development of Graphic design for a product ?

A. branding
B. labeling
C. packaging
D. both b & c
Answer» C. packaging
181.

What is closely related with packaging and is used for identification, promotional and informational purpose?

A. branding
B. labeling
C. grading
D. packaging
Answer» B. labeling
182.

Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?

A. promotion
B. management
C. marketing
D. all of these
Answer» A. promotion
Tags
Question and answers in Applied Theory of Markets, Applied Theory of Markets multiple choice questions and answers, Applied Theory of Markets Important MCQs, Solved MCQs for Applied Theory of Markets, Applied Theory of Markets MCQs with answers PDF download