McqMate
101. |
A series of stages by which a consumer might choose a new product or service. What does it called? |
A. | consumer adaption process |
B. | buyer decision process |
C. | selling decision process |
D. | all of these |
Answer» A. consumer adaption process |
102. |
Who are the purchasers of goods and services for his immediate use and consumption ? |
A. | buyers |
B. | customers |
C. | consumers |
D. | all of these |
Answer» C. consumers |
103. |
A mother buys baby food for her baby regularly .here baby is : |
A. | consumer |
B. | customer |
C. | user |
D. | buyer |
Answer» A. consumer |
104. |
What does it called The dissatisfaction of a consumer after purchasing a product ? |
A. | cognitive dissonance |
B. | post purchase dissonance |
C. | buyer’s remorse |
D. | all of these |
Answer» D. all of these |
105. |
Name the Behavior of a consumer after purchasing a product ? |
A. | post purchase behavior |
B. | pre purchase behavior |
C. | spot purchase behavior |
D. | none of these |
Answer» A. post purchase behavior |
106. |
Which of the following is not a Social factor influencing consumer behavior ? |
A. | family |
B. | classmates |
C. | status |
D. | social class |
Answer» D. social class |
107. |
What is the Culture within the culture? |
A. | inter culture |
B. | intra culture |
C. | sub culture |
D. | additional culture |
Answer» C. sub culture |
108. |
Which is personal factor of consumer buying behavior? |
A. | personality |
B. | personal income |
C. | savings |
D. | consumer credit |
Answer» A. personality |
109. |
What is the last stage of the consumer decision process? |
A. | problem recognition |
B. | post purchase behavior |
C. | alternative evaluation purchase |
D. | none of these |
Answer» B. post purchase behavior |
110. |
Which of the following is NOT considered a type of reseller? |
A. | wholesaler |
B. | retailer |
C. | manufacturer |
D. | distributor |
Answer» C. manufacturer |
111. |
In which type of market There is no distinction between firm and industry ? |
A. | perfect competition |
B. | monopoly |
C. | monopolistic competition |
D. | oligopoly |
Answer» B. monopoly |
112. |
In which market, advertisement is absent: |
A. | monopolistic competition |
B. | perfect competition |
C. | oligopoly |
D. | none of the above |
Answer» B. perfect competition |
113. |
As a set of assumptions that focus on consumer choices that result in different alternatives such as happiness, satisfaction, or utility. Choose the correct term. |
A. | consumer preference |
B. | buying assumption |
C. | consumer behavior |
D. | none of these |
Answer» A. consumer preference |
114. |
What is it called the willingness of consumers to purchase products and services as per their taste, need and of course pocket? |
A. | consumer behavior |
B. | consumer interest |
C. | consumer attitude |
D. | consumer perception |
Answer» B. consumer interest |
115. |
Which aspect deals with the various stages a consumer goes through before purchasing products or services for his end use? |
A. | consumer behavior |
B. | consumer interest |
C. | consumer attitude |
D. | consumer perception |
Answer» A. consumer behavior |
116. |
what is refers to the buying behavior of final consumers? |
A. | consumer buyer behavior |
B. | target market buying |
C. | market segment buying |
D. | business buying behavior |
Answer» A. consumer buyer behavior |
117. |
which is the influence of Consumer purchases other than cultural, social, personalfactors? |
A. | psychographic characteristics. |
B. | psychological characteristics. |
C. | psychometric characteristics |
D. | supplyand demand characteristics. |
Answer» B. psychological characteristics. |
118. |
Which of the following is NOT one of the five stages of the buyer decision process? |
A. | need recognition |
B. | brand identification |
C. | information search |
D. | purchase decision |
Answer» B. brand identification |
119. |
Cognitive dissonance occurs in which stage of the buyer decision process model? |
A. | need recognition |
B. | information search |
C. | evaluation of alternatives |
D. | post purchase conflict |
Answer» D. post purchase conflict |
120. |
Which concept is related to the post decision anxiety ? |
A. | extensive decision making |
B. | cognitive dissonance |
C. | limited decision making |
D. | marketing strategy |
Answer» B. cognitive dissonance |
121. |
Which of the following is a situation in which consumer behavior occurs? |
A. | communications situation |
B. | purchase situation |
C. | usage situation |
D. | all of the above |
Answer» D. all of the above |
122. |
Who developed the need hierarchy theory ? |
A. | philip kotler |
B. | abraham h maslow |
C. | n h borden |
D. | peter f drucker |
Answer» B. abraham h maslow |
123. |
Which of the following is a rational buying motive ? |
A. | love and affection |
B. | prestige |
C. | durability |
D. | habit |
Answer» C. durability |
124. |
Perception belongs to which factor ? |
A. | personal factor |
B. | psychological |
C. | cultural |
D. | social factor |
Answer» B. psychological |
125. |
Which Motivepersuade a person to buy products from a particular shop? |
A. | patronage motives |
B. | product motives |
C. | internal motives |
D. | inherent motives |
Answer» A. patronage motives |
126. |
Which buying motive is based on careful thinking and logical reasoning? |
A. | product motives |
B. | rational motives |
C. | target |
D. | patronage motives |
Answer» B. rational motives |
127. |
Which of the following marketing approach that analyses different functions of marketing? |
A. | product approach |
B. | social approach |
C. | managerial approach |
D. | functional approach |
Answer» D. functional approach |
128. |
Which of the following function helps in analyzing the buyers habits, popularity of a product, effectiveness of an advertising media ? |
A. | marketing research |
B. | product planning & development |
C. | advertising |
D. | sales promotion |
Answer» A. marketing research |
129. |
Choose the term for Collection and concentration of goods of the same type from different source at a place? |
A. | selling |
B. | packaging |
C. | assembling |
D. | warehousing |
Answer» C. assembling |
130. |
what is refers to the Classification of standard product in to certain classes? |
A. | grading |
B. | pricing |
C. | financing |
D. | risk taking |
Answer» A. grading |
131. |
Which of the following function involves gauging customers requirements and designing a product or service to serve that requirement? |
A. | marketing |
B. | selling |
C. | distribution |
D. | valuation |
Answer» A. marketing |
132. |
On the basis of nature of competition markets can be classified in to : |
A. | blue ocean market |
B. | red ocean market |
C. | sellers market |
D. | none of these |
Answer» D. none of these |
133. |
Which type of market have the features of homogeneity, uniform selling price , free entry and exit of firms etc ? |
A. | perfect market |
B. | imperfect market |
C. | buyers market |
D. | monopsony |
Answer» A. perfect market |
134. |
Which among is amarketing approach? |
A. | product approach |
B. | production approach |
C. | marketing approach |
D. | concentration approach |
Answer» A. product approach |
135. |
Choose the facilitating function of marketing . |
A. | branding |
B. | selling |
C. | incentives |
D. | distribution |
Answer» A. branding |
136. |
What is called an assembling of goods at a central place have to be distributed among customers? |
A. | distribution |
B. | assembling |
C. | dispersion |
D. | concentration |
Answer» C. dispersion |
137. |
An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called? |
A. | market |
B. | marketing environment |
C. | marketing system |
D. | market strategies |
Answer» B. marketing environment |
138. |
What is refers to forces affecting the entire society or economy at large. |
A. | micro environment |
B. | macro environment |
C. | internal environment |
D. | external environment |
Answer» B. macro environment |
139. |
Marketing is a: |
A. | goal oriented process |
B. | social process |
C. | exchange process |
D. | all of these |
Answer» D. all of these |
140. |
Which of the following is not included in the physical supply? |
A. | standardization |
B. | transportation |
C. | storage |
D. | packaging |
Answer» A. standardization |
141. |
What is the force or factors that affect marketing policies , decision and operations of a business is called? |
A. | marketing mix |
B. | production |
C. | marketing control |
D. | marketing environment |
Answer» D. marketing environment |
142. |
How can you classify the market On the basis of area? |
A. | very short period market |
B. | retail market |
C. | capital market |
D. | national market |
Answer» D. national market |
143. |
On the basis of demand and supply , market can be classified in to : |
A. | seller’s market |
B. | buyer’s market |
C. | spot market |
D. | both a & b |
Answer» D. both a & b |
144. |
When a market is said to be imperfect? |
A. | product are identical and uniform price |
B. | free entry and exit of firms |
C. | different price and similar product |
D. | products are not identical and - |
Answer» C. different price and similar product |
145. |
Accessibility, homogeneity, profitability and growth potential are the criteria for choosing any one of the following option, choose the correct one? |
A. | market research criteria |
B. | product differentiation basis |
C. | criteria for market segmentation |
D. | none of these |
Answer» C. criteria for market segmentation |
146. |
In Which market segmentation, the producer doesn’t differentiate between different customers? |
A. | undifferentiated |
B. | concentrated |
C. | customized |
D. | personalized |
Answer» A. undifferentiated |
147. |
Which segmentation approach is used in consumer products? |
A. | undifferentiated marketing |
B. | concentrated marketing |
C. | differentiated marketing |
D. | all of the above |
Answer» C. differentiated marketing |
148. |
Construction of bridge, home repair etc are examples of: |
A. | concentrated marketing |
B. | customized marketing |
C. | differentiated marketing |
D. | none of these |
Answer» B. customized marketing |
149. |
What is the Base of segmentation of consumer markets? |
A. | demographic & geographic segmentation |
B. | psychographic segmentation |
C. | behavioral segmentation |
D. | all of these |
Answer» D. all of these |
150. |
What is Retailing through internet ? |
A. | e-commerce |
B. | m-commerce |
C. | e-tailing |
D. | e-sale |
Answer» C. e-tailing |
151. |
What is the reason of Popularity of e-commerce? |
A. | most safe delivery |
B. | lower price for product |
C. | no warehousing is needed |
D. | global access |
Answer» D. global access |
152. |
What is the feature of Any time business? |
A. | physical distribution |
B. | online marketing |
C. | e-commerce |
D. | all of these |
Answer» C. e-commerce |
153. |
Super markets , hire purchase shops , street stall holders etc .. belongs to which category? |
A. | itinerant retailers |
B. | fixed shop retailers |
C. | small scale retailers |
D. | large scale retailers |
Answer» B. fixed shop retailers |
154. |
Who are Itinerant retailers? |
A. | having fixed shops |
B. | having shops |
C. | having no fixed shops |
D. | having no fixed place for selling |
Answer» D. having no fixed place for selling |
155. |
Home parties ,mail order, tele marketing etc… belong to which type of marketing? |
A. | indirect marketing |
B. | direct marketing |
C. | one level channel |
D. | all of these |
Answer» B. direct marketing |
156. |
Which type marketing coca cola company has used? |
A. | meta marketing |
B. | mega marketing |
C. | mass marketing |
D. | event marketing |
Answer» C. mass marketing |
157. |
The group of elements price ,product ,promotion and place constitute : |
A. | market mix |
B. | product mix |
C. | marketing mix |
D. | promotion mix |
Answer» C. marketing mix |
158. |
Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ? |
A. | production |
B. | holistic |
C. | modern |
D. | selling |
Answer» B. holistic |
159. |
What refers to product planning? |
A. | merchandising |
B. | assembling |
C. | r&d |
D. | none of these |
Answer» A. merchandising |
160. |
Name Market where goods are transacted on the spot or immediately. |
A. | perfect market |
B. | spot market |
C. | future market |
D. | none of these |
Answer» B. spot market |
161. |
The market in which goods are bought and sold in bulk quantity : |
A. | retail market |
B. | world market |
C. | wholesale market |
D. | none of these |
Answer» C. wholesale market |
162. |
Market where shares, debentures, bonds etc…of companies are bought and sold : |
A. | money market |
B. | stock market |
C. | foreign exchange market |
D. | international market |
Answer» B. stock market |
163. |
Where Marketing is applicable? |
A. | goods |
B. | property |
C. | events |
D. | all of these |
Answer» D. all of these |
164. |
Rural consumers are: |
A. | price sensitive |
B. | less price sensitive |
C. | quality conscious |
D. | none of these |
Answer» A. price sensitive |
165. |
An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach? |
A. | total market approach |
B. | concentration approach |
C. | multi- segment approach |
D. | none of these |
Answer» C. multi- segment approach |
166. |
Which of the following is not an element of demographic segmentation? |
A. | family size |
B. | income |
C. | population density |
D. | religion |
Answer» C. population density |
167. |
Name The process of assessing the relative worth of different market segments and selecting one or more segments ? |
A. | target marketing |
B. | market segmentation |
C. | product differentiation |
D. | none of these |
Answer» A. target marketing |
168. |
The process of introducing higher quality products by a manufacturer , which term is correct? |
A. | trading up |
B. | trading down |
C. | quality high |
D. | none of these |
Answer» A. trading up |
169. |
Under which category of consumer goods TV falls ? |
A. | convenience goods |
B. | shopping goods |
C. | brown goods |
D. | yellow goods |
Answer» C. brown goods |
170. |
“fixing very low price to stimulate the growth of the market”. Give the name of pricing strategy. |
A. | cost plus pricing |
B. | skimming pricing |
C. | target pricing |
D. | none of these |
Answer» D. none of these |
171. |
A brand name which is used for several products belonging to the same company is called: |
A. | trade mark |
B. | individual brand |
C. | family brand |
D. | multiple brand |
Answer» C. family brand |
172. |
Give the expansion of FMCG. |
A. | fast movable customer goods |
B. | fast moving customer goods |
C. | fast moving consumer goods |
D. | fast moved consumer goods |
Answer» C. fast moving consumer goods |
173. |
Name the channel of distribution which consists of manufacturer and consumer. |
A. | zero level channel |
B. | nil channel |
C. | one level channel |
D. | none of these |
Answer» A. zero level channel |
174. |
Which of the following market where there is no physical delivery of goods ? |
A. | spot market |
B. | future market |
C. | perfect market |
D. | none of these |
Answer» B. future market |
175. |
Economic forces of marketing environment include: |
A. | economic condition |
B. | buying power |
C. | peoples willingness to spend |
D. | all of these |
Answer» D. all of these |
176. |
Which type of market is Levi strauss (jeans)? |
A. | monopoly |
B. | monopolistic competition |
C. | oligopoly |
D. | duopsony |
Answer» B. monopolistic competition |
177. |
A buyer searches information of product from |
A. | internally |
B. | external search only |
C. | no search about product |
D. | both internal and external search |
Answer» D. both internal and external search |
178. |
What is Situational influence of buyer decision process? |
A. | time |
B. | perception |
C. | location |
D. | both a& c |
Answer» D. both a& c |
179. |
Which Motive that influence where a person purchase product on a regular basis? |
A. | patronage motive |
B. | buying motive |
C. | consumption motive |
D. | none of these |
Answer» A. patronage motive |
180. |
Which of the following involvesthe development of Graphic design for a product ? |
A. | branding |
B. | labeling |
C. | packaging |
D. | both b & c |
Answer» C. packaging |
181. |
What is closely related with packaging and is used for identification, promotional and informational purpose? |
A. | branding |
B. | labeling |
C. | grading |
D. | packaging |
Answer» B. labeling |
182. |
Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging? |
A. | promotion |
B. | management |
C. | marketing |
D. | all of these |
Answer» A. promotion |
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