McqMate
1. |
In which stage of product life cycle , losses are incurred because of heavy development and promotional cost. |
A. | growth stage |
B. | maturity stage |
C. | introduction stage |
D. | decline stage |
Answer» C. introduction stage |
2. |
Which type of advertisement is used at the time of introducing a new product? |
A. | competitive advertising |
B. | reminder advertising |
C. | pioneer advertising |
D. | advocacy advertising |
Answer» B. reminder advertising |
3. |
Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this? |
A. | consumer goods |
B. | specialty goods |
C. | shopping goods |
D. | convenient goods |
Answer» B. specialty goods |
4. |
Which type of product Consumerswill buy regularly without much planning ? |
A. | consumer goods |
B. | specialty goods |
C. | shopping goods |
D. | convenient goods |
Answer» D. convenient goods |
5. |
What Affects and shapes customer perceptions about the company’s product? |
A. | price |
B. | packaging |
C. | branding |
D. | both a and b. |
Answer» C. branding |
6. |
Brand superiority leads to : |
A. | high sales |
B. | the ability charge price premiums |
C. | power to resist distribution power |
D. | all of these |
Answer» D. all of these |
7. |
Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”? |
A. | product item |
B. | product line |
C. | product mix |
D. | none of these. |
Answer» B. product line |
8. |
What is the term used to indicate “the number of product lines that a company offers”? |
A. | depth of product line |
B. | width of product mix |
C. | product items |
D. | product mix |
Answer» B. width of product mix |
9. |
Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this? |
A. | line extension |
B. | mix extension |
C. | trading up |
D. | trading down |
Answer» D. trading down |
10. |
A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term. |
A. | brand equity |
B. | brand image |
C. | brand loyalty |
D. | brand association |
Answer» C. brand loyalty |
11. |
The use of an established brand name in new product categories, what is it? |
A. | brand extension |
B. | line extension |
C. | brand association |
D. | none of these |
Answer» A. brand extension |
12. |
All companies charge the same price and smaller players follow the price set by the market players. Which is this method? |
A. | direct pricing |
B. | cost plus pricing |
C. | going rate pricing |
D. | penetration pricing. |
Answer» C. going rate pricing |
13. |
Which one is the Pricing strategy of a new product? |
A. | penetration pricing |
B. | skimming pricing |
C. | competitive bidding |
D. | both a &b |
Answer» D. both a &b |
14. |
What refers to the setting of a high price when a product is first introduced? |
A. | penetration pricing |
B. | skimming pricing |
C. | prestige pricing |
D. | value pricing |
Answer» B. skimming pricing |
15. |
Which among is a suitable pricing strategy of Charging different prices to different customer groups? |
A. | price discrimination |
B. | price differentiation |
C. | transfer pricing |
D. | penetration pricing |
Answer» A. price discrimination |
16. |
Charging very low price at the introductory stage of a new product and raising prices gradually. |
A. | skimming pricing |
B. | penetration pricing |
C. | cost plus pricing |
D. | competitor pricing |
Answer» B. penetration pricing |
17. |
Which of the following is advertising on the shelf, a means of attractive display in the retailers shop? |
A. | window display |
B. | package |
C. | labels |
D. | none of these |
Answer» B. package |
18. |
Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ? |
A. | pilot study |
B. | test marketing |
C. | commercialization |
D. | both a &b |
Answer» B. test marketing |
19. |
What happens when a firm introduces new product to a market in which it is established? |
A. | market development |
B. | diversification |
C. | market segmentation |
D. | both a& b |
Answer» D. both a& b |
20. |
What/ who is the Shelf sales man for the retailer? |
A. | sales man |
B. | labels |
C. | packages |
D. | price |
Answer» C. packages |
21. |
When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted? |
A. | skimming pricing |
B. | penetration pricing |
C. | cost plus pricing |
D. | going rate pricing. |
Answer» B. penetration pricing |
22. |
Which pricing strategy is used by Bata Shoe Company? |
A. | going rate pricing |
B. | cost plus pricing |
C. | premium pricing |
D. | psychological pricing |
Answer» D. psychological pricing |
23. |
What is Mark- up pricing? |
A. | cost plus pricing |
B. | customary pricing |
C. | skimming pricing |
D. | psychological pricing |
Answer» A. cost plus pricing |
24. |
Each product has a special and unique brand name .which type of brand is this? |
A. | individual brand name |
B. | family brand name |
C. | umbrella brand |
D. | none of these |
Answer» A. individual brand name |
25. |
Which type of brand name is “Amul” ? |
A. | umbrella brand name |
B. | individual brand name |
C. | family brand name |
D. | combination device |
Answer» C. family brand name |
26. |
What is Odd pricing? |
A. | mark up pricing |
B. | psychological pricing |
C. | customary pricing |
D. | going rate pricing |
Answer» B. psychological pricing |
27. |
What all are the factors affecting pricing decision ? |
A. | cost of production |
B. | demand of the product |
C. | competition |
D. | all of these |
Answer» D. all of these |
28. |
Which is competition oriented pricing method? |
A. | cost plus pricing |
B. | target pricing |
C. | customary prices |
D. | marginal cost pricing |
Answer» C. customary prices |
29. |
what method of pricing is popular in construction activities , where the contract is awarded who quoted the highest price? |
A. | sealed bid price |
B. | customary prices |
C. | target pricing |
D. | none of these |
Answer» A. sealed bid price |
30. |
The price charged when the products are transferred between one or more interdependent departments, what is it called? |
A. | dual pricing |
B. | transfer pricing |
C. | administered pricing |
D. | all of these |
Answer» C. administered pricing |
31. |
Which is the reason for skimming price? |
A. | inelastic demand |
B. | diversion of market |
C. | safer price policy |
D. | all of these |
Answer» D. all of these |
32. |
Which is the condition for market penetration? |
A. | high price elasticity of demand in the short run |
B. | savings in production cost |
C. | threat of potential competition |
D. | all of these |
Answer» D. all of these |
33. |
Which is the determinant of the pricing policy of a firm? |
A. | channel of distribution |
B. | life of product |
C. | consumer association |
D. | all of these |
Answer» D. all of these |
34. |
The term product concept was first used by |
A. | theodore levitt |
B. | peter drucker |
C. | e j mcclarthy |
D. | none . |
Answer» A. theodore levitt |
35. |
A brand created and owned by the producer of a product or service is called: |
A. | private brand |
B. | manufacture’s brand |
C. | store brand |
D. | licensed brand . |
Answer» B. manufacture’s brand |
36. |
Which of the following is not a sales promotion tool? |
A. | advertisement |
B. | discount |
C. | dealer contest |
D. | consumer contest . |
Answer» A. advertisement |
37. |
The type of advertisement used when product enters in to growth stage of product life cycle is known as |
A. | reminder advertising |
B. | primary advertising |
C. | selective advertising |
D. | none of these. |
Answer» C. selective advertising |
38. |
Who has introduced the concept of market segmentation? |
A. | rosser reeves |
B. | n h borden |
C. | wendell r smith |
D. | none of these. |
Answer» C. wendell r smith |
39. |
Which of the following is not the part of demographic segmentation? |
A. | age |
B. | interest and activity |
C. | income |
D. | education |
Answer» B. interest and activity |
40. |
Dividing buyers in to groups based on their knowledge attitude ,uses or response to a product is called: |
A. | geographic segmentation |
B. | psychographic segmentation |
C. | demographic segmentation |
D. | behavioral segmentation. |
Answer» D. behavioral segmentation. |
41. |
What is Marketing channel ? |
A. | distribution channel |
B. | supply chain |
C. | transportation |
D. | none |
Answer» A. distribution channel |
42. |
What is involved in Distribution mix? |
A. | warehousing |
B. | inventory |
C. | transportation |
D. | all of these |
Answer» D. all of these |
43. |
Which utilities are created by the Marketing channels? |
A. | time |
B. | place |
C. | possession |
D. | all of these |
Answer» D. all of these |
44. |
What links producers to other middleman or to ultimate consumers through contractual arrangement or through purchase and reselling of products? |
A. | marketing channel |
B. | market intermediaries |
C. | both a & b |
D. | none of these |
Answer» B. market intermediaries |
45. |
SCM stands for? |
A. | supply chain management |
B. | supplier chain management |
C. | supplier chain managing |
D. | supply cost management |
Answer» A. supply chain management |
46. |
Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market? |
A. | single distribution |
B. | multiple distribution |
C. | dual distribution channel |
D. | all of these |
Answer» C. dual distribution channel |
47. |
Name the type of distribution of Using some available outlets to distribute a product ? |
A. | intensive distribution |
B. | selective distribution |
C. | exclusive distribution |
D. | all of these |
Answer» B. selective distribution |
48. |
What Is direct marketing channel? |
A. | zero level channel |
B. | one level channel |
C. | two level channel |
D. | three level channel |
Answer» A. zero level channel |
49. |
How many number of intermediaries have Bata shoe manufacturing company? |
A. | one |
B. | two |
C. | four |
D. | no channel |
Answer» D. no channel |
50. |
What is Mass distribution? |
A. | whole distribution |
B. | exclusive distribution |
C. | intensive distribution |
D. | selective distribution |
Answer» C. intensive distribution |
51. |
Which of the following is a determinant of channel selection ? |
A. | nature of product |
B. | price of the product |
C. | quantity of the product |
D. | quality of the product |
Answer» A. nature of product |
52. |
Who is the Middle man in distribution channel ? |
A. | merchant middle man |
B. | agent middleman |
C. | facilitator |
D. | all of these |
Answer» D. all of these |
53. |
Wholesalers and retailers are: ? |
A. | facilitators |
B. | agents |
C. | merchant middleman |
D. | industrial buyers |
Answer» C. merchant middleman |
54. |
WhoIs the first intermediary in the channel of distribution? |
A. | agents |
B. | retailers |
C. | wholesalers |
D. | producer |
Answer» A. agents |
55. |
An ultimate consumer has direct contact with whom? |
A. | producer |
B. | retailer |
C. | wholesaler |
D. | agents |
Answer» B. retailer |
56. |
Which is The best channel of distribution for Vacuum cleaner? |
A. | direct marketing |
B. | mail order business |
C. | self service |
D. | none of these |
Answer» A. direct marketing |
57. |
The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name. |
A. | channel of distribution |
B. | direct marketing |
C. | intensive distribution |
D. | none of these |
Answer» A. channel of distribution |
58. |
The word channel is derived from the French word: |
A. | cann |
B. | chaan |
C. | canal |
D. | none of these |
Answer» C. canal |
59. |
In a small market , which is better? |
A. | three level channel |
B. | two level channel |
C. | direct marketing |
D. | all of these |
Answer» C. direct marketing |
60. |
What is the term of “ those who obtain title to goods with a view to selling them at profit”? |
A. | merchant middlemen |
B. | agent middle men |
C. | facilitators |
D. | all of these |
Answer» A. merchant middlemen |
61. |
Which of the following is not a non storeretailing ? |
A. | kiosk marketing |
B. | retail chains |
C. | direct marketing |
D. | tele marketing |
Answer» D. tele marketing |
62. |
which type of retailers open their shops on fixed days or dates in a specified area? |
A. | hawkers |
B. | kiosks |
C. | market traders |
D. | none of these |
Answer» C. market traders |
63. |
Itinerant retailers have : |
A. | fixed shop/ place of business |
B. | no fixed shop for business |
C. | not directly meeting the customer |
D. | none |
Answer» B. no fixed shop for business |
64. |
Who is an E-tailer ? |
A. | e-commerce firms |
B. | sale on the internet |
C. | internet retailers |
D. | all of these |
Answer» D. all of these |
65. |
Amazone.com is an example of ? |
A. | telemarketing |
B. | direct marketing |
C. | e-marketing |
D. | fixed shop retailers |
Answer» C. e-marketing |
66. |
What is term of creating an image about a product or brand in the consumers mind ? |
A. | positioning |
B. | target marketing |
C. | market segmentation |
D. | product differentiation |
Answer» A. positioning |
67. |
Anything that has the ability to satisfy a consumer need, what is it? |
A. | price |
B. | package |
C. | product |
D. | promotion |
Answer» A. price |
68. |
Which utility creates Transport system ? |
A. | place utility |
B. | time utility |
C. | cutomer utility |
D. | all of these |
Answer» B. time utility |
69. |
New product development stage involves : |
A. | idea generation |
B. | niche marketing |
C. | styling |
D. | product positioning |
Answer» A. idea generation |
70. |
Who is called The dominant member of a marketing channel or supply chain ? |
A. | channel power |
B. | channel captain |
C. | channel manager |
D. | all of these |
Answer» B. channel captain |
71. |
What is it called, the use of telephone and non personal media to introduce products to consumers, who then can purchase them via mail , telephone or the internet? |
A. | direct selling |
B. | direct marketing |
C. | catalog marketing |
D. | automatic vending |
Answer» B. direct marketing |
72. |
Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product? |
A. | horizontal communication |
B. | diagonal communication |
C. | promotion |
D. | vertical communication |
Answer» C. promotion |
73. |
What is the purpose of promotion ? |
A. | create awareness |
B. | stimulate demand |
C. | reduce sales fluctuations |
D. | all of these |
Answer» D. all of these |
74. |
What all are the elements included in promotion mix ? |
A. | advertising |
B. | personal selling |
C. | public relations |
D. | all of these |
Answer» D. all of these |
75. |
Sales promotion is an element of : |
A. | product mix |
B. | price mix |
C. | promotion mix |
D. | none of these |
Answer» C. promotion mix |
76. |
Which kind of Communication is Advertisement? |
A. | paid |
B. | non personal |
C. | direct communication |
D. | both a & b |
Answer» D. both a & b |
77. |
Which of the following is a paid personal communication ? |
A. | advertisement |
B. | personal selling |
C. | sales promotion |
D. | telephone communication |
Answer» B. personal selling |
78. |
It is an activity or material , or both , that act as a direct inducement to resellers , sales people and consumers. What is it? |
A. | sales promotion |
B. | personal selling |
C. | advertisement |
D. | personal relation |
Answer» A. sales promotion |
79. |
Rebate, discounts, window display , samples etc.. are: ? |
A. | sales promotion technique |
B. | advertising technique |
C. | sales management technique |
D. | distribution technique |
Answer» A. sales promotion technique |
80. |
What does it called communication through mass media? |
A. | personal selling |
B. | online marketing |
C. | advertising |
D. | none of these |
Answer» C. advertising |
81. |
Choose the name of group of people at whom advertisements are aimed? |
A. | target audience |
B. | customers |
C. | competitors |
D. | industries |
Answer» A. target audience |
82. |
It is a broad set of communication efforts used to create and maintain favorable relationship between an organization and its stakeholders . |
A. | public relation |
B. | vertical communication |
C. | industrial relation |
D. | all of these |
Answer» A. public relation |
83. |
Choose the alternative name of Multi-level marketing (MLM) ? |
A. | pyramid selling |
B. | network marketing |
C. | referrel marketing |
D. | all of these |
Answer» D. all of these |
84. |
Which business discipline is focused on the practical application of sales techniques and the management of a firm's sales operations? |
A. | sales management |
B. | operations management |
C. | distribution management |
D. | production management. |
Answer» A. sales management |
85. |
What is the main attraction of electronic marketing? |
A. | high transaction cost |
B. | low transaction cost |
C. | no transaction cost |
D. | veryhigh transaction cost |
Answer» B. low transaction cost |
86. |
E-marketing is a part of: |
A. | e-payment |
B. | e-cash |
C. | |
D. | e-commerce |
Answer» D. e-commerce |
87. |
Which of the following is not an e-marketing tool? |
A. | i-radio |
B. | mobile phone |
C. | i-kiosks |
D. | cinema |
Answer» D. cinema |
88. |
Which is an advertising on the electronic media? |
A. | e-marketing |
B. | e-distribution |
C. | e- advertising |
D. | |
Answer» C. e- advertising |
89. |
Which marketing strategy is used under conditions of scarcity and during the period of shortage? |
A. | meta marketing |
B. | demarketing |
C. | reciprocal marketing |
D. | none of these |
Answer» B. demarketing |
90. |
When advertisement is to create an image or reputation of the firm , Which type od advertisement is this? |
A. | product ads |
B. | institutional ads |
C. | shortage ads |
D. | comparative ads |
Answer» B. institutional ads |
91. |
What is MPR? |
A. | managing public relation |
B. | measuring public relation |
C. | marketing public relation |
D. | monitoring public relation |
Answer» C. marketing public relation |
92. |
What is Personal selling? |
A. | one way communication |
B. | printed communication |
C. | direct at individual |
D. | none of these |
Answer» C. direct at individual |
93. |
What is Publicity ? |
A. | long term strategy |
B. | always positive |
C. | involves cost |
D. | none of these |
Answer» D. none of these |
94. |
Which of the following is included in Sales promotion ? |
A. | consumer promotion |
B. | sales force promotion |
C. | dealer promotion |
D. | all of these |
Answer» D. all of these |
95. |
Samples, buy one get one free, coups etc ..belongs to which promotion strategy? |
A. | consumer promotion |
B. | sales force promotion |
C. | trade promotion |
D. | dealer promotion |
Answer» A. consumer promotion |
96. |
USP stands for : |
A. | union sales promotion |
B. | unit sales promotion |
C. | uniform selling proposition |
D. | unique selling proposition |
Answer» D. unique selling proposition |
97. |
How many stages involved in Consumer buying decision process? |
A. | six |
B. | four |
C. | five |
D. | seven |
Answer» C. five |
98. |
Problem recognition, information search, evaluation and purchase is the Stages of : |
A. | consumer purchase decision |
B. | decision making process |
C. | problem solving process |
D. | pricedetermination process |
Answer» A. consumer purchase decision |
99. |
Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option. |
A. | physical factors |
B. | psychological factors |
C. | situational factors |
D. | social factors |
Answer» B. psychological factors |
100. |
Which is the influence that affect the consumer buying process resulting from circumstances , time and location? |
A. | psychological influence |
B. | situational influence |
C. | physical influence |
D. | social influence |
Answer» B. situational influence |
Done Reading?