180+ Applied Theory of Markets Solved MCQs

1.

In which stage of product life cycle , losses are incurred because of heavy development and promotional cost.

A. growth stage
B. maturity stage
C. introduction stage
D. decline stage
Answer» C. introduction stage
2.

Which type of advertisement is used at the time of introducing a new product?

A. competitive advertising
B. reminder advertising
C. pioneer advertising
D. advocacy advertising
Answer» B. reminder advertising
3.

Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this?

A. consumer goods
B. specialty goods
C. shopping goods
D. convenient goods
Answer» B. specialty goods
4.

Which type of product Consumerswill buy regularly without much planning ?

A. consumer goods
B. specialty goods
C. shopping goods
D. convenient goods
Answer» D. convenient goods
5.

What Affects and shapes customer perceptions about the company’s product?

A. price
B. packaging
C. branding
D. both a and b.
Answer» C. branding
6.

Brand superiority leads to :

A. high sales
B. the ability charge price premiums
C. power to resist distribution power
D. all of these
Answer» D. all of these
7.

Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”?

A. product item
B. product line
C. product mix
D. none of these.
Answer» B. product line
8.

What is the term used to indicate “the number of product lines that a company offers”?

A. depth of product line
B. width of product mix
C. product items
D. product mix
Answer» B. width of product mix
9.

Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?

A. line extension
B. mix extension
C. trading up
D. trading down
Answer» D. trading down
10.

A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term.

A. brand equity
B. brand image
C. brand loyalty
D. brand association
Answer» C. brand loyalty
11.

The use of an established brand name in new product categories, what is it?

A. brand extension
B. line extension
C. brand association
D. none of these
Answer» A. brand extension
12.

All companies charge the same price and smaller players follow the price set by the market players. Which is this method?

A. direct pricing
B. cost plus pricing
C. going rate pricing
D. penetration pricing.
Answer» C. going rate pricing
13.

Which one is the Pricing strategy of a new product?

A. penetration pricing
B. skimming pricing
C. competitive bidding
D. both a &b
Answer» D. both a &b
14.

What refers to the setting of a high price when a product is first introduced?

A. penetration pricing
B. skimming pricing
C. prestige pricing
D. value pricing
Answer» B. skimming pricing
15.

Which among is a suitable pricing strategy of Charging different prices to different customer groups?

A. price discrimination
B. price differentiation
C. transfer pricing
D. penetration pricing
Answer» A. price discrimination
16.

Charging very low price at the introductory stage of a new product and raising prices gradually.

A. skimming pricing
B. penetration pricing
C. cost plus pricing
D. competitor pricing
Answer» B. penetration pricing
17.

Which of the following is advertising on the shelf, a means of attractive display in the retailers shop?

A. window display
B. package
C. labels
D. none of these
Answer» B. package
18.

Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?

A. pilot study
B. test marketing
C. commercialization
D. both a &b
Answer» B. test marketing
19.

What happens when a firm introduces new product to a market in which it is established?

A. market development
B. diversification
C. market segmentation
D. both a& b
Answer» D. both a& b
20.

What/ who is the Shelf sales man for the retailer?

A. sales man
B. labels
C. packages
D. price
Answer» C. packages
21.

When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted?

A. skimming pricing
B. penetration pricing
C. cost plus pricing
D. going rate pricing.
Answer» B. penetration pricing
22.

Which pricing strategy is used by Bata Shoe Company?

A. going rate pricing
B. cost plus pricing
C. premium pricing
D. psychological pricing
Answer» D. psychological pricing
23.

What is Mark- up pricing?

A. cost plus pricing
B. customary pricing
C. skimming pricing
D. psychological pricing
Answer» A. cost plus pricing
24.

Each product has a special and unique brand name .which type of brand is this?

A. individual brand name
B. family brand name
C. umbrella brand
D. none of these
Answer» A. individual brand name
25.

Which type of brand name is “Amul” ?

A. umbrella brand name
B. individual brand name
C. family brand name
D. combination device
Answer» C. family brand name
26.

What is Odd pricing?

A. mark up pricing
B. psychological pricing
C. customary pricing
D. going rate pricing
Answer» B. psychological pricing
27.

What all are the factors affecting pricing decision ?

A. cost of production
B. demand of the product
C. competition
D. all of these
Answer» D. all of these
28.

Which is competition oriented pricing method?

A. cost plus pricing
B. target pricing
C. customary prices
D. marginal cost pricing
Answer» C. customary prices
29.

what method of pricing is popular in construction activities , where the contract is awarded who quoted the highest price?

A. sealed bid price
B. customary prices
C. target pricing
D. none of these
Answer» A. sealed bid price
30.

The price charged when the products are transferred between one or more interdependent departments, what is it called?

A. dual pricing
B. transfer pricing
C. administered pricing
D. all of these
Answer» C. administered pricing
31.

Which is the reason for skimming price?

A. inelastic demand
B. diversion of market
C. safer price policy
D. all of these
Answer» D. all of these
32.

Which is the condition for market penetration?

A. high price elasticity of demand in the short run
B. savings in production cost
C. threat of potential competition
D. all of these
Answer» D. all of these
33.

Which is the determinant of the pricing policy of a firm?

A. channel of distribution
B. life of product
C. consumer association
D. all of these
Answer» D. all of these
34.

The term product concept was first used by

A. theodore levitt
B. peter drucker
C. e j mcclarthy
D. none .
Answer» A. theodore levitt
35.

A brand created and owned by the producer of a product or service is called:

A. private brand
B. manufacture’s brand
C. store brand
D. licensed brand .
Answer» B. manufacture’s brand
36.

Which of the following is not a sales promotion tool?

A. advertisement
B. discount
C. dealer contest
D. consumer contest .
Answer» A. advertisement
37.

The type of advertisement used when product enters in to growth stage of product life cycle is known as

A. reminder advertising
B. primary advertising
C. selective advertising
D. none of these.
Answer» C. selective advertising
38.

Who has introduced the concept of market segmentation?

A. rosser reeves
B. n h borden
C. wendell r smith
D. none of these.
Answer» C. wendell r smith
39.

Which of the following is not the part of demographic segmentation?

A. age
B. interest and activity
C. income
D. education
Answer» B. interest and activity
40.

Dividing buyers in to groups based on their knowledge attitude ,uses or response to a product is called:

A. geographic segmentation
B. psychographic segmentation
C. demographic segmentation
D. behavioral segmentation.
Answer» D. behavioral segmentation.
41.

What is Marketing channel ?

A. distribution channel
B. supply chain
C. transportation
D. none
Answer» A. distribution channel
42.

What is involved in Distribution mix?

A. warehousing
B. inventory
C. transportation
D. all of these
Answer» D. all of these
43.

Which utilities are created by the Marketing channels?

A. time
B. place
C. possession
D. all of these
Answer» D. all of these
44.

What links producers to other middleman or to ultimate consumers through contractual arrangement or through purchase and reselling of products?

A. marketing channel
B. market intermediaries
C. both a & b
D. none of these
Answer» B. market intermediaries
45.

SCM stands for?

A. supply chain management
B. supplier chain management
C. supplier chain managing
D. supply cost management
Answer» A. supply chain management
46.

Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market?

A. single distribution
B. multiple distribution
C. dual distribution channel
D. all of these
Answer» C. dual distribution channel
47.

Name the type of distribution of Using some available outlets to distribute a product ?

A. intensive distribution
B. selective distribution
C. exclusive distribution
D. all of these
Answer» B. selective distribution
48.

What Is direct marketing channel?

A. zero level channel
B. one level channel
C. two level channel
D. three level channel
Answer» A. zero level channel
49.

How many number of intermediaries have Bata shoe manufacturing company?

A. one
B. two
C. four
D. no channel
Answer» D. no channel
50.

What is Mass distribution?

A. whole distribution
B. exclusive distribution
C. intensive distribution
D. selective distribution
Answer» C. intensive distribution
51.

Which of the following is a determinant of channel selection ?

A. nature of product
B. price of the product
C. quantity of the product
D. quality of the product
Answer» A. nature of product
52.

Who is the Middle man in distribution channel ?

A. merchant middle man
B. agent middleman
C. facilitator
D. all of these
Answer» D. all of these
53.

Wholesalers and retailers are: ?

A. facilitators
B. agents
C. merchant middleman
D. industrial buyers
Answer» C. merchant middleman
54.

WhoIs the first intermediary in the channel of distribution?

A. agents
B. retailers
C. wholesalers
D. producer
Answer» A. agents
55.

An ultimate consumer has direct contact with whom?

A. producer
B. retailer
C. wholesaler
D. agents
Answer» B. retailer
56.

Which is The best channel of distribution for Vacuum cleaner?

A. direct marketing
B. mail order business
C. self service
D. none of these
Answer» A. direct marketing
57.

The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name.

A. channel of distribution
B. direct marketing
C. intensive distribution
D. none of these
Answer» A. channel of distribution
58.

The word channel is derived from the French word:

A. cann
B. chaan
C. canal
D. none of these
Answer» C. canal
59.

In a small market , which is better?

A. three level channel
B. two level channel
C. direct marketing
D. all of these
Answer» C. direct marketing
60.

What is the term of “ those who obtain title to goods with a view to selling them at profit”?

A. merchant middlemen
B. agent middle men
C. facilitators
D. all of these
Answer» A. merchant middlemen
61.

Which of the following is not a non storeretailing ?

A. kiosk marketing
B. retail chains
C. direct marketing
D. tele marketing
Answer» D. tele marketing
62.

which type of retailers open their shops on fixed days or dates in a specified area?

A. hawkers
B. kiosks
C. market traders
D. none of these
Answer» C. market traders
63.

Itinerant retailers have :

A. fixed shop/ place of business
B. no fixed shop for business
C. not directly meeting the customer
D. none
Answer» B. no fixed shop for business
64.

Who is an E-tailer ?

A. e-commerce firms
B. sale on the internet
C. internet retailers
D. all of these
Answer» D. all of these
65.

Amazone.com is an example of ?

A. telemarketing
B. direct marketing
C. e-marketing
D. fixed shop retailers
Answer» C. e-marketing
66.

What is term of creating an image about a product or brand in the consumers mind ?

A. positioning
B. target marketing
C. market segmentation
D. product differentiation
Answer» A. positioning
67.

Anything that has the ability to satisfy a consumer need, what is it?

A. price
B. package
C. product
D. promotion
Answer» A. price
68.

Which utility creates Transport system ?

A. place utility
B. time utility
C. cutomer utility
D. all of these
Answer» B. time utility
69.

New product development stage involves :

A. idea generation
B. niche marketing
C. styling
D. product positioning
Answer» A. idea generation
70.

Who is called The dominant member of a marketing channel or supply chain ?

A. channel power
B. channel captain
C. channel manager
D. all of these
Answer» B. channel captain
71.

What is it called, the use of telephone and non personal media to introduce products to consumers, who then can purchase them via mail , telephone or the internet?

A. direct selling
B. direct marketing
C. catalog marketing
D. automatic vending
Answer» B. direct marketing
72.

Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?

A. horizontal communication
B. diagonal communication
C. promotion
D. vertical communication
Answer» C. promotion
73.

What is the purpose of promotion ?

A. create awareness
B. stimulate demand
C. reduce sales fluctuations
D. all of these
Answer» D. all of these
74.

What all are the elements included in promotion mix ?

A. advertising
B. personal selling
C. public relations
D. all of these
Answer» D. all of these
75.

Sales promotion is an element of :

A. product mix
B. price mix
C. promotion mix
D. none of these
Answer» C. promotion mix
76.

Which kind of Communication is Advertisement?

A. paid
B. non personal
C. direct communication
D. both a & b
Answer» D. both a & b
77.

Which of the following is a paid personal communication ?

A. advertisement
B. personal selling
C. sales promotion
D. telephone communication
Answer» B. personal selling
78.

It is an activity or material , or both , that act as a direct inducement to resellers , sales people and consumers. What is it?

A. sales promotion
B. personal selling
C. advertisement
D. personal relation
Answer» A. sales promotion
79.

Rebate, discounts, window display , samples etc.. are: ?

A. sales promotion technique
B. advertising technique
C. sales management technique
D. distribution technique
Answer» A. sales promotion technique
80.

What does it called communication through mass media?

A. personal selling
B. online marketing
C. advertising
D. none of these
Answer» C. advertising
81.

Choose the name of group of people at whom advertisements are aimed?

A. target audience
B. customers
C. competitors
D. industries
Answer» A. target audience
82.

It is a broad set of communication efforts used to create and maintain favorable relationship between an organization and its stakeholders .

A. public relation
B. vertical communication
C. industrial relation
D. all of these
Answer» A. public relation
83.

Choose the alternative name of Multi-level marketing (MLM) ?

A. pyramid selling
B. network marketing
C. referrel marketing
D. all of these
Answer» D. all of these
84.

Which business discipline is focused on the practical application of sales techniques and the management of a firm's sales operations?

A. sales management
B. operations management
C. distribution management
D. production management.
Answer» A. sales management
85.

What is the main attraction of electronic marketing?

A. high transaction cost
B. low transaction cost
C. no transaction cost
D. veryhigh transaction cost
Answer» B. low transaction cost
86.

E-marketing is a part of:

A. e-payment
B. e-cash
C. e-mail
D. e-commerce
Answer» D. e-commerce
87.

Which of the following is not an e-marketing tool?

A. i-radio
B. mobile phone
C. i-kiosks
D. cinema
Answer» D. cinema
88.

Which is an advertising on the electronic media?

A. e-marketing
B. e-distribution
C. e- advertising
D. e-mail
Answer» C. e- advertising
89.

Which marketing strategy is used under conditions of scarcity and during the period of shortage?

A. meta marketing
B. demarketing
C. reciprocal marketing
D. none of these
Answer» B. demarketing
90.

When advertisement is to create an image or reputation of the firm , Which type od advertisement is this?

A. product ads
B. institutional ads
C. shortage ads
D. comparative ads
Answer» B. institutional ads
91.

What is MPR?

A. managing public relation
B. measuring public relation
C. marketing public relation
D. monitoring public relation
Answer» C. marketing public relation
92.

What is Personal selling?

A. one way communication
B. printed communication
C. direct at individual
D. none of these
Answer» C. direct at individual
93.

What is Publicity ?

A. long term strategy
B. always positive
C. involves cost
D. none of these
Answer» D. none of these
94.

Which of the following is included in Sales promotion ?

A. consumer promotion
B. sales force promotion
C. dealer promotion
D. all of these
Answer» D. all of these
95.

Samples, buy one get one free, coups etc ..belongs to which promotion strategy?

A. consumer promotion
B. sales force promotion
C. trade promotion
D. dealer promotion
Answer» A. consumer promotion
96.

USP stands for :

A. union sales promotion
B. unit sales promotion
C. uniform selling proposition
D. unique selling proposition
Answer» D. unique selling proposition
97.

How many stages involved in Consumer buying decision process?

A. six
B. four
C. five
D. seven
Answer» C. five
98.

Problem recognition, information search, evaluation and purchase is the Stages of :

A. consumer purchase decision
B. decision making process
C. problem solving process
D. pricedetermination process
Answer» A. consumer purchase decision
99.

Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option.

A. physical factors
B. psychological factors
C. situational factors
D. social factors
Answer» B. psychological factors
100.

Which is the influence that affect the consumer buying process resulting from circumstances , time and location?

A. psychological influence
B. situational influence
C. physical influence
D. social influence
Answer» B. situational influence
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