McqMate
1. |
Digital video standards |
A. | ntsc |
B. | rgb |
C. | ymck |
D. | jpeg |
Answer» A. ntsc |
2. |
Action cutting |
A. | matching an action |
B. | removing an action |
C. | stopping an action |
D. | none of the above |
Answer» A. matching an action |
3. |
Dramatic continuity |
A. | logical coherence between shots |
B. | scripts of a drama |
C. | continuity of drama episodes |
D. | none of the above |
Answer» A. logical coherence between shots |
4. |
Editing continuity |
A. | smooth transition of time and space. |
B. | continuous editing |
C. | ab roll editing |
D. | high band editing |
Answer» A. smooth transition of time and space. |
5. |
scene structure |
A. | building block of script |
B. | frame of a story board |
C. | list of importing clips |
D. | none of the above |
Answer» A. building block of script |
6. |
Reverse Telecine |
A. | transfer of movie to video |
B. | transfer of video to movie |
C. | transfer of video to hard disc |
D. | transfer of video to cd |
Answer» B. transfer of video to movie |
7. |
Documentary |
A. | story narration |
B. | factual report on a subject |
C. | serial story |
D. | none of the above |
Answer» B. factual report on a subject |
8. |
Fiction |
A. | documentary |
B. | imaginary events |
C. | a news report |
D. | none of the above |
Answer» B. imaginary events |
9. |
Properties in production |
A. | location |
B. | materials |
C. | real estate |
D. | none of the above |
Answer» B. materials |
10. |
Media research |
A. | innovation in media technology |
B. | study of effects of different media |
C. | interactive media |
D. | none of the above |
Answer» B. study of effects of different media |
11. |
Production planning |
A. | pre production |
B. | post production |
C. | editing |
D. | dissemination |
Answer» A. pre production |
12. |
Live recording |
A. | location sound |
B. | back ground sound |
C. | mixing |
D. | none of the above |
Answer» A. location sound |
13. |
CG. |
A. | character generator. |
B. | control ground |
C. | condenser generator |
D. | chroma generator |
Answer» A. character generator. |
14. |
Commercials |
A. | trade and commerce |
B. | advertisement |
C. | anchoring |
D. | finance programmers |
Answer» B. advertisement |
15. |
TAM is -------------------------- |
A. | television audience measurement |
B. | television air marketing |
C. | tele air marketing |
D. | television audio measurement |
Answer» A. television audience measurement |
16. |
Television arrived in India in a small way in the year ------------- |
A. | 1959 |
B. | 1969 |
C. | 1979 |
D. | 1949 |
Answer» A. 1959 |
17. |
One of the main deciding factors for selecting a shooting location is ---------------- |
A. | suitability with script |
B. | the suitable climate for the actors |
C. | its beauty |
D. | its closeness to the studio |
Answer» A. suitability with script |
18. |
CinematographyAct was passed in the year-------------------. |
A. | 1947 |
B. | 1950 |
C. | 1952 |
D. | 1957 |
Answer» C. 1952 |
19. |
Which one of the following is prepared at the earliest? |
A. | script |
B. | shot list |
C. | shooting schedule |
D. | editor’s cut |
Answer» A. script |
20. |
Which of the following was developed the earliest? |
A. | radio broadcast |
B. | podcast |
C. | terrestrial telecast |
D. | satellite telecast |
Answer» A. radio broadcast |
21. |
First Television channel in Kerala was ----------- |
A. | doordarshan |
B. | asianet |
C. | kairali |
D. | soorya |
Answer» A. doordarshan |
22. |
Costing out a production means ----------------------- |
A. | mixing the visuals with audio |
B. | selling a production to another production house |
C. | finding the cost for producing the production |
D. | writing the final script |
Answer» B. selling a production to another production house |
23. |
Final production cost divided by the final duration of the programme is called |
A. | cost per viewer |
B. | cost per minute |
C. | cost vs measured benefits |
D. | actual cost |
Answer» B. cost per minute |
24. |
In a studio, the essential link between the director and the floor is performed by ------ |
A. | florist |
B. | floor manager |
C. | floor officer |
D. | administrator |
Answer» B. floor manager |
25. |
Wardrobe supervisor is associated with |
A. | budgeting |
B. | lighting |
C. | acting |
D. | costumes |
Answer» D. costumes |
26. |
The first work in video editing is ---------------------- |
A. | capture |
B. | shots |
C. | time line |
D. | none of the above |
Answer» A. capture |
27. |
The method of video editing which utilizes the computer environment is called ----- |
A. | linear editing |
B. | non-linear editing |
C. | assemble editing |
D. | in- camera editing |
Answer» B. non-linear editing |
28. |
----------------------------- coined the word Akashavani for the first time. |
A. | rabindranath tagore |
B. | dr. gopalaswamy |
C. | sir stanley jackson |
D. | lionel fieldonl |
Answer» B. dr. gopalaswamy |
29. |
The microphone that picks up sound on all sides is: |
A. | hyper-cardioid |
B. | cardioid |
C. | omnidirectional |
D. | bidirectional |
Answer» C. omnidirectional |
30. |
A camera mounting that straps the camera to the body of the operator to keep the image reasonably steady is known as |
A. | steadicam |
B. | sturdycam |
C. | studycam |
D. | none of the above |
Answer» A. steadicam |
31. |
The first edited version of a TV programme which needs further polishing and corrections before actual broadcast is a ………… |
A. | rough cut |
B. | match cut |
C. | first print |
D. | rushes |
Answer» A. rough cut |
32. |
A TV producer is not supposed to ----------------------------- |
A. | be present during the recording of a sit.com |
B. | oversee the editing process |
C. | edit and rewrite the script |
D. | prepare final vtr for the purpose of broadcasting. |
Answer» D. prepare final vtr for the purpose of broadcasting. |
33. |
Programmes genre where the unscripted behavior of ordinary people are the focus of interest is known as ------------------------------ |
A. | actuality footage |
B. | reality television |
C. | naturalism |
D. | real tv |
Answer» B. reality television |
34. |
The number of frames per second of a video is -------------------- |
A. | 25 |
B. | 30 |
C. | 24 |
D. | 50 |
Answer» C. 24 |
35. |
The filter that is almost always used when shooting outdoors is ---------------- |
A. | blue filter |
B. | uv filter |
C. | star filter |
D. | red filter |
Answer» B. uv filter |
36. |
Wide angle lens has ----------------- |
A. | more depth of field |
B. | less depth of field |
C. | no depth of field |
D. | neutral depth of field |
Answer» A. more depth of field |
37. |
Wipe is a transition device in which --------- |
A. | one frame fades out and the next frame fades in |
B. | one frame pushes out the earlier frame |
C. | one frame overlaps another frame |
D. | one frame instantly replaces another |
Answer» B. one frame pushes out the earlier frame |
38. |
A signal to an anchor or presenter to start talking or begin his action is termed as………. |
A. | cue |
B. | call |
C. | order |
D. | none of the above |
Answer» A. cue |
39. |
The number of minutes of tape used to shoot a sequence compared to the screen time of the finished product is known as ------------------------- |
A. | shooting ratio |
B. | canning ratio |
C. | fog index |
D. | screen index |
Answer» A. shooting ratio |
40. |
Lip-sync is a term used in------------------- |
A. | dubbing |
B. | lighting |
C. | rehearsal |
D. | makeup |
Answer» A. dubbing |
41. |
Generation loss is the most minimal in -------------------------- |
A. | nonlinear editing |
B. | transferring |
C. | linear editing |
D. | assemble editing |
Answer» A. nonlinear editing |
42. |
Programme genre where the unscripted behavior of ordinary people are the focus of interest is known as ------------------------------ |
A. | actuality footage |
B. | reality television |
C. | naturalism |
D. | real tv |
Answer» B. reality television |
43. |
A long (more than two minutes) commercial providing extensive product/service description and sales information. |
A. | infomercial |
B. | promotion |
C. | piggyback |
D. | heavy-up |
Answer» A. infomercial |
44. |
Purchase of all or part of a TV program or all pages of a magazine. |
A. | rollout |
B. | sponsor |
C. | direct response advertising |
D. | advertising weight |
Answer» B. sponsor |
45. |
A broadcast commercial aired between two programs instead of in the middle of one program. |
A. | bumber |
B. | break position |
C. | teasers |
D. | promos |
Answer» A. bumber |
46. |
Which of the following is not a video file extension ? |
A. | mp4 |
B. | avi |
C. | qt |
D. | jpeg |
Answer» C. qt |
47. |
USP refers to |
A. | unique sales promotion |
B. | unique salary proposition |
C. | unique selling proposition |
D. | unique sales proposition |
Answer» C. unique selling proposition |
48. |
An element of copy above the body that trumpets the important content to come. |
A. | slogan |
B. | headline |
C. | lead |
D. | logo |
Answer» B. headline |
49. |
A light story used at the end of a newscast |
A. | kicker |
B. | pad copy |
C. | feeds |
D. | filler |
Answer» A. kicker |
50. |
When text is highlighted to create a hyperlink, the Insert Hyperlink dialog box is used to ------------- |
A. | choose the particular location of the slide, file, or web site for the link |
B. | create action buttons |
C. | number links |
D. | rearrange the link order |
Answer» B. create action buttons |
51. |
Drift in marketing communication strategy is caused by ------------- |
A. | new products |
B. | competitors |
C. | insufficient attention to communication strategy |
D. | changing consumer tastes |
Answer» C. insufficient attention to communication strategy |
52. |
When planning marketing communication, events are scheduled ------------- |
A. | randomly |
B. | sequentially |
C. | in rough order |
D. | in parallel |
Answer» B. sequentially |
53. |
Communication strategy should always be ------------------- |
A. | media oriented |
B. | audience oriented |
C. | customer oriented |
D. | product oriented |
Answer» B. audience oriented |
54. |
Another name for interpersonal communication is ------------------ |
A. | mass communication |
B. | face to face communication |
C. | dyadic communication |
D. | virtual reality |
Answer» C. dyadic communication |
55. |
Which of the following is an example of mediated communication? |
A. | a newscaster delivers the weather report |
B. | two friends gossip with one another |
C. | students work on a class project together |
D. | a politician addresses a nominating convention |
Answer» A. a newscaster delivers the weather report |
56. |
Appropriate movie file formats include ------------- |
A. | asf and avi |
B. | mpeg |
C. | wma and dvr-ms |
D. | jpeg |
Answer» A. asf and avi |
57. |
What is the name of the popular software used fro creating 2D animation for use in web pages? |
A. | flash |
B. | premier |
C. | page maker |
D. | photoshop |
Answer» A. flash |
58. |
What should be done for Search Engine Optimisation? |
A. | frequency and priority of site in search |
B. | hosting content in search engine |
C. | developing a search engine |
D. | none of the above |
Answer» B. hosting content in search engine |
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