| 1. |
Which is consider to be the paid from? |
| A. | Advertising |
| B. | Public Relation |
| C. | Propagnda |
| D. | Pitching |
| Answer» A. Advertising | |
| 2. |
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for |
| A. | Media Strategy |
| B. | Media execution |
| C. | Measuring Communication |
| D. | Selecting media |
| Answer» D. Selecting media | |
| 3. |
To introduce the new products to world of consumers is the main goal of: |
| A. | Entertainment |
| B. | Advertising |
| C. | Boost the sales |
| D. | Online marketing |
| Answer» B. Advertising | |
| 4. |
Advertisement through radio was very popular till the middle of last century because of: |
| A. | It\s effectiveness |
| B. | More popular than newspaper |
| C. | Mass reach |
| D. | Cost of advertisement |
| Answer» C. Mass reach | |
| 5. |
The most popular form of advertising and it reaches to masses: |
| A. | Socail media |
| B. | |
| C. | Radio |
| D. | |
| Answer» D. Print | |
| 6. |
Advertising for which product is not allowed: |
| A. | Liquor |
| B. | Washing Powder |
| C. | Cigarette |
| D. | Both A & C |
| Answer» D. Both A & C | |
| 7. |
Advertisement is a type of |
| A. | Outdoor marketing |
| B. | Indirect marketing |
| C. | Transaction marketing |
| D. | Relationship marketing |
| Answer» B. Indirect marketing | |
| 8. |
Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P |
| A. | Purpose |
| B. | Place |
| C. | Promotion |
| D. | Plan |
| Answer» B. Place | |
| 9. |
Promotion Mix includes Sales Promotion, Personal Selling, Advertising and? |
| A. | Marketing |
| B. | Sales |
| C. | Publicity |
| D. | None of the above |
| Answer» C. Publicity | |
| 10. |
What deals with the specification of the actual good or service and how it relates to the target |
| A. | Price aspect |
| B. | Product aspect |
| C. | Promotion aspect |
| D. | Planning aspect |
| Answer» B. Product aspect | |
| 11. |
What are the elements of copywriting advertising? |
| A. | Heading |
| B. | Slogans |
| C. | Taglines |
| D. | All of the above |
| Answer» D. All of the above | |
| 12. |
Which of the following statements are correct in reference with deception advertising? |
| A. | The relation between the buyers and sellers is maintained if the buyers are satisfied with what they saw in advertise |
| B. | False or deceptive image of product break trust of the customer |
| C. | Seller should keep their ads clean an display right image of the product |
| D. | All of the above |
| Answer» D. All of the above | |
| 13. |
When the promotional mix for a product is affected by the path the product takes from the |
| A. | Consumers |
| B. | Life cycle |
| C. | Market |
| D. | Distribution Channel |
| Answer» C. Market | |
| 14. |
Postitive aspects of advertising are: |
| A. | Development of society & growth of |
| B. | Employment |
| C. | Gives Choices to buyers with self |
| D. | All of the above |
| Answer» D. All of the above | |
| 15. |
"A set of well defined principles which govern the ways of communication taking place |
| A. | Ethics advertising |
| B. | Subliminal advertising |
| C. | Deception advertising |
| D. | None of the above |
| Answer» A. Ethics advertising | |
| 16. |
consumer, as per the consumer. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» A. Brand attitude | |
| 17. |
associations and its personality. |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» D. Brand image | |
| 18. |
A strong brand commands |
| A. | Intense consumer loyalty |
| B. | Intense employer loyalty |
| C. | Intense employee loyalty |
| D. | None of the above |
| Answer» A. Intense consumer loyalty | |
| 19. |
In strategic brand management, focus is on |
| A. | Brand positioning |
| B. | Brand marketing |
| C. | Brand performance |
| D. | All of the above |
| Answer» D. All of the above | |
| 20. |
A can be defined as the marketers vision of brand and what is should do |
| A. | Brand exploration |
| B. | Brand promise |
| C. | Brand creation |
| D. | None of the above |
| Answer» B. Brand promise | |
| 21. |
position or identify itself or its product. |
| A. | Identity |
| B. | Image |
| C. | Presence |
| D. | above |
| Answer» A. Identity | |
| 22. |
The approach of using an established brand to launch a new product is |
| A. | Line extension |
| B. | Brand extension |
| C. | Category extension |
| D. | None of the above |
| Answer» B. Brand extension | |
| 23. |
"A lot can happen over coffee", is tagline of: |
| A. | Cafe Coffee Day |
| B. | Starbucks |
| C. | Barista |
| D. | None of the above |
| Answer» A. Cafe Coffee Day | |
| 24. |
…………defines what the brand thinks about the consumer, as per the consumer |
| A. | Brand attitude |
| B. | Brand positioning |
| C. | Brand relationship |
| D. | Brand image |
| Answer» A. Brand attitude | |
| 25. |
When the same brand name holds several products in different markets, it is known as the |
| A. | Umbrella brand |
| B. | Source brand |
| C. | Multi-brand |
| D. | Range brand |
| Answer» A. Umbrella brand | |