McqMate
1. |
Why was FEMA needed? |
A. | Maintenance of Foreign Exchange Market in India |
B. | Maintenance of Foreign Currency in Abroad |
C. | Maintenance of Foreign Exchange Market in America |
D. | Maintenance of Foreign Currency in IMF |
Answer» A. Maintenance of Foreign Exchange Market in India |
2. |
The Foreign Exchange Regulations Act was replaced by which act? |
A. | The Foreign Exchange Rule Act |
B. | The Foreign Exchange Management Act |
C. | The Frontiers Exchange Regulation Act |
D. | The Frontiers Exchange Rule Act |
Answer» B. The Foreign Exchange Management Act |
3. |
Liberalisation of industrial licensing which resulted in delicensing comes under which policy? |
A. | New Trade Policy |
B. | New Industrial Policy |
C. | New Regional policy |
D. | New Social policy |
Answer» B. New Industrial Policy |
4. |
Liberalisation aims at: |
A. | Socialistic pattern of society |
B. | Economic Planning |
C. | Economic Reforms |
D. | Land Reforms |
Answer» C. Economic Reforms |
5. |
Eliminating Government set restrictions or barriers is called: |
A. | Liberalisation |
B. | Restricted Trade |
C. | Favourable Trade |
D. | Investments |
Answer» A. Liberalisation |
6. |
Which act has been enacted in place of MRTP Act? |
A. | Competition Act |
B. | Monopoly Act |
C. | Foreign Exchange Act |
D. | Licensing Act |
Answer» A. Competition Act |
7. |
Integrating the economy of a country with the economies of other countries is known as: |
A. | Liberalisation |
B. | Privatisation |
C. | Globalisation |
D. | Materialism |
Answer» C. Globalisation |
8. |
_____ advertising means international advertising which are addressed to multi cultural audeinces |
A. | Global |
B. | Local |
C. | National |
D. | Global + local |
Answer» A. Global |
9. |
The ads have to be customised according to the ___ |
A. | Culture |
B. | Economy |
C. | Taste |
D. | Commerce |
Answer» A. Culture |
10. |
Specialists in digital advertising have to plan the strategies according to the ___ |
A. | Medium |
B. | Technology |
C. | Audience |
D. | Culture |
Answer» A. Medium |
11. |
Advertising laws vary in different countries depending on the ____ |
A. | Content, cultural, implications & tax levied |
B. | Only on content |
C. | Only on culture |
D. | Only on tax levied |
Answer» A. Content, cultural, implications & tax levied |
12. |
How many P's are there in Social Marketing? |
A. | 7 |
B. | 10 |
C. | 8 |
D. | 9 |
Answer» D. 9 |
13. |
In social media campaign, what customer has to pay? |
A. | Price |
B. | Product |
C. | Policy |
D. | People |
Answer» A. Price |
14. |
Which is NOT the tool for Direct Marketing |
A. | E mails |
B. | Catalogues |
C. | Public Relations |
D. | Text Messages |
Answer» C. Public Relations |
15. |
Full form of IMC. |
A. | International Marketing Company |
B. | Internal Marketing Communication |
C. | Indian Marketing Committee |
D. | Integrated Marketing Communication |
Answer» D. Integrated Marketing Communication |
16. |
The relationship of advertising to ______is perceived as criticism on advertising. |
A. | Materialism |
B. | FMCG products |
C. | New products |
D. | Old people |
Answer» A. Materialism |
17. |
_____ makes people buy things they do not need. |
A. | Advertising |
B. | Public relation |
C. | Personal selling |
D. | Email marketing |
Answer» A. Advertising |
18. |
_____are playing a diversified role in the socio-economic context in our society. |
A. | Women |
B. | Children |
C. | Old people |
D. | Society |
Answer» A. Women |
19. |
Showcasing women _____in the advertising is highly criticized. |
A. | As a mother |
B. | Stereotype |
C. | As successful |
D. | As working woman |
Answer» B. Stereotype |
20. |
An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____. |
A. | Women as sexual object |
B. | As successful actor |
C. | As a successful woman |
D. | Brand ambassador |
Answer» A. Women as sexual object |
21. |
_____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods. |
A. | Retail |
B. | Consumer |
C. | Industrial |
D. | Product |
Answer» C. Industrial |
22. |
____________ Advertising is used mostly by Banks and financial Institutions. |
A. | Industry |
B. | Bank |
C. | Financial |
D. | Investment |
Answer» C. Financial |
23. |
What are NOT the types of Digital marketing? |
A. | SEO |
B. | SEM |
C. | Content Marketing |
D. | Traditional media marketing |
Answer» D. Traditional media marketing |
24. |
Which of these are NOT digital marketing tools |
A. | Video hosting |
B. | Organic Social Media |
C. | Paid Social Media |
D. | Print media classifieds |
Answer» D. Print media classifieds |
25. |
This can be the disadvantages of Internet Marketing |
A. | Security Concern |
B. | Convenience |
C. | customization |
D. | Inexpensive |
Answer» A. Security Concern |
26. |
Which year was FERA liberalized? |
A. | 2020 |
B. | 2008 |
C. | 1993 |
D. | 1901 |
Answer» C. 1993 |
27. |
Which of the following does fall within the jurisdiction of MRTP Commission ? |
A. | Prohibition of unfair trade practices |
B. | Opening up of economy to the world by attaining international competitiveness |
C. | Reducing number of reserved industries |
D. | Free determination of interest rates |
Answer» A. Prohibition of unfair trade practices |
28. |
Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as…………… |
A. | Disinvestment |
B. | Outsourcing |
C. | Tax reforms |
D. | Foreign exchange reforms |
Answer» A. Disinvestment |
29. |
Investment made by MNCs are termed as: |
A. | Indigenous investments |
B. | Foreign Investments |
C. | Entrepreneur’s investments |
D. | International Investments |
Answer» B. Foreign Investments |
30. |
Tax on imports is an example of: |
A. | Terms of trade |
B. | Collateral |
C. | Trade Barriers |
D. | Foreign Trade |
Answer» C. Trade Barriers |
31. |
Liberalisation made consumers in India |
A. | Super savers |
B. | Careless spenders |
C. | Cautious spenders |
D. | Bigger spenders |
Answer» D. Bigger spenders |
32. |
Liberalisation made a shift from a seller’s market to: |
A. | Advertiser’s market |
B. | Buyer’s market |
C. | Restrictive market |
D. | Monopoly market |
Answer» B. Buyer’s market |
33. |
Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____ |
A. | Message strategy |
B. | Message execution |
C. | Selecting media |
D. | Measuring communication |
Answer» A. Message strategy |
34. |
Environmental analysis includes ____ |
A. | Ideologies |
B. | Geographical, economical, political |
C. | Scriptures |
D. | Marketing & finance |
Answer» B. Geographical, economical, political |
35. |
LPG stands for _____ |
A. | Liberalisation privatisation globalisation |
B. | Liberty private glocal |
C. | Liberal privacy globalization |
D. | Liberation private global |
Answer» A. Liberalisation privatisation globalisation |
36. |
Global advertising refers to ____ |
A. | Domestic advertising |
B. | Regional advertising |
C. | International advertising |
D. | National advertising |
Answer» C. International advertising |
37. |
The particular P in social marketing that refers to collection of funds and donations is: |
A. | Paid marketing |
B. | Public Relations |
C. | Politics |
D. | Purse strings |
Answer» D. Purse strings |
38. |
The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is: |
A. | Policy |
B. | Public method |
C. | Promotion |
D. | Psychographics |
Answer» A. Policy |
39. |
The budget calculated for any social marketing activity in as money or man hours investment is termed as: |
A. | Product cost |
B. | Price |
C. | Policy |
D. | Paid event |
Answer» A. Product cost |
40. |
In social marketing the Place element refers to: |
A. | Distribution system |
B. | Location |
C. | Destination of the event |
D. | Location of the company |
Answer» A. Distribution system |
41. |
An event dealing with ‘prevention of drug abuse’ done by a company is a part of: |
A. | Social Marketing |
B. | Social branding |
C. | Brand promotion |
D. | Direct Marketing |
Answer» A. Social Marketing |
42. |
The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______ |
A. | Controversial advertisement |
B. | Public serving advertisement |
C. | High risk advertising |
D. | Low risk advertisement |
Answer» A. Controversial advertisement |
43. |
Three common advertising appeals include ________ |
A. | Objectivity. Frequency, Timeliness |
B. | Fear, Sex & Humour |
C. | Guilt, ego , enrichment |
D. | Possessiveness, pride & social status |
Answer» B. Fear, Sex & Humour |
44. |
Usually in Indian advertisement men are shown as __________ |
A. | Strong Independent |
B. | Dependent |
C. | Weak & Dependent |
D. | Submissive |
Answer» A. Strong Independent |
45. |
Direct mails means writing to customers_____ |
A. | Directly |
B. | Indirectly |
C. | legally |
D. | Non personally |
Answer» A. Directly |
46. |
____ advertising is to be done to create good company image in the minds of consumer and the general public. |
A. | Negative advertising |
B. | Social responsibility advertising |
C. | Comparative advertising |
D. | Fear advertising |
Answer» B. Social responsibility advertising |
47. |
According to Oxford Dictionary the word 'to advertise' means_____ |
A. | To describe product |
B. | To make generally or publicly known |
C. | To build image |
D. | To make people think |
Answer» B. To make generally or publicly known |
48. |
Full form of PPC is |
A. | Pay-per-click advertising |
B. | Point per customer |
C. | Point pay customer |
D. | Paid Point calculation |
Answer» A. Pay-per-click advertising |
49. |
Full form of SEO is |
A. | Search engine optimization |
B. | Separate engaging order |
C. | Social engagement optimization |
D. | Social Engine operations |
Answer» A. Search engine optimization |
50. |
Full form of SEM is: |
A. | Special Engagement Marketing |
B. | Social Engine marketing |
C. | Search engine marketing |
D. | Social Engineering Market |
Answer» C. Search engine marketing |
51. |
Full form of ASCI is _____ |
A. | Advertising Standard Code of India |
B. | Advertising Self Council of India |
C. | Advertising Social Communication of India |
D. | Advertising Standards Council of India |
Answer» D. Advertising Standards Council of India |
52. |
Advertising Agencies Association of India was formed in ____ |
A. | 1945 |
B. | 1980 |
C. | 1781 |
D. | 2001 |
Answer» A. 1945 |
53. |
MNCs increase: |
A. | Competition |
B. | problems |
C. | Unemployment |
D. | inflation |
Answer» A. Competition |
54. |
Liberalisation does not include: |
A. | Removing trade barriers |
B. | Liberal policies |
C. | Introducing Quota system |
D. | Disinvestment |
Answer» C. Introducing Quota system |
55. |
In India, liberalisation & privatisation began from: |
A. | 1991 |
B. | 1971 |
C. | 1981 |
D. | 1947 |
Answer» A. 1991 |
56. |
Globalisation has led to improvement in living conditions: |
A. | Of all the people |
B. | Of people in developed countries |
C. | Of workers in the developing countries |
D. | Internationally |
Answer» C. Of workers in the developing countries |
57. |
It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________ |
A. | Legal environment |
B. | Feedback mechanism |
C. | Convenient purchasing |
D. | Educative |
Answer» B. Feedback mechanism |
58. |
Billboard is a tool of ___ |
A. | Advertising |
B. | Business |
C. | Magazines |
D. | Marketing |
Answer» A. Advertising |
59. |
Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication. |
A. | Personal |
B. | Non personal |
C. | Direct |
D. | Indirect |
Answer» B. Non personal |
60. |
Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________. |
A. | Sale of products |
B. | Sale of inferior products |
C. | Sale of old products |
D. | Sale of large products |
Answer» B. Sale of inferior products |
61. |
The Social Marketing _________ is not necessarily a physical offering. |
A. | Price |
B. | Product |
C. | place |
D. | People |
Answer» B. Product |
62. |
Who initiated Social Marketing concept? |
A. | Michael E. Porter |
B. | John Hegarty |
C. | Philip Kotler |
D. | Ryan Holiday |
Answer» C. Philip Kotler |
63. |
What is the primary goal of Social Marketing? |
A. | Financial Growth |
B. | Promotion |
C. | Brand Building |
D. | Social Good |
Answer» D. Social Good |
64. |
It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends: |
A. | Social Marketing |
B. | Personal Marketing |
C. | Direct Marketing |
D. | Need based marketing |
Answer» A. Social Marketing |
65. |
Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising. |
A. | Negative |
B. | Positive |
C. | Neutral |
D. | Criticism |
Answer» B. Positive |
66. |
Ads Targeting children have been noted to ________ |
A. | Strengthening parent child relation. |
B. | Happiness in parents mind, heart. |
C. | Parents get overjoyed. |
D. | Increase parents’ child conflict. |
Answer» D. Increase parents’ child conflict. |
67. |
Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________ |
A. | Childhood Obesity |
B. | Amusement |
C. | Entertainment |
D. | Fitness |
Answer» A. Childhood Obesity |
68. |
The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________ |
A. | Positive impact |
B. | Positive Portrayal |
C. | Negative Portrayal |
D. | Neutral Impact |
Answer» C. Negative Portrayal |
69. |
Attack advertising is also known as____ |
A. | Fear advertising |
B. | Negative advertising |
C. | Music advertising |
D. | Evidence advertising |
Answer» B. Negative advertising |
70. |
The objective of advertising is to ___something. |
A. | Produce |
B. | Create |
C. | Sell |
D. | Purchase |
Answer» C. Sell |
71. |
____ is the final user of product or service. |
A. | Retailer |
B. | Manufacturer |
C. | Consumer |
D. | Dealer |
Answer» C. Consumer |
72. |
Advertising in a specialist ____can reach your target market quickly and easily |
A. | Radio |
B. | Magazine |
C. | Newspaper |
D. | Television |
Answer» A. Radio |
73. |
Online Advertising is _______ compared to other forms of traditional advertising |
A. | Relevant |
B. | Interactive |
C. | Popular |
D. | Lucrative |
Answer» B. Interactive |
74. |
Pinterest, Tumblr, Flickr, are the example of |
A. | Social Networking site |
B. | Display Advertising |
C. | Search Engine marketing |
D. | Mobile Advertising |
Answer» A. Social Networking site |
75. |
The “address” that tells the browser the specific place you want to go to |
A. | Netscape |
B. | HTML |
C. | Surfing |
D. | URL |
Answer» D. URL |
76. |
What is advertising? |
A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
Answer» C. any paid form of non-personal promotion of products or services by an identified sponsor. |
77. |
What is public relations? |
A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
Answer» D. A variety of programs directed toward improving the relationship between the organisation and the public. |
78. |
What is personal selling? |
A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
Answer» A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
79. |
What is sales promotion? |
A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
Answer» B. It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
80. |
What is direct marketing? |
A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
Answer» A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
81. |
What are events and experiences? |
A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
Answer» B. These are company sponsored activities and programs designed to create brand-related interactions with customers. |
82. |
What is social media marketing? |
A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
D. | It refers to the process of promoting business or websites through social media channels. |
Answer» D. It refers to the process of promoting business or websites through social media channels. |
83. |
What is mobile marketing? |
A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
C. | It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. |
D. | It refers to the process of promoting business or websites through social media channels. |
Answer» C. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. |
84. |
Which of the following is not an example of persuasive advertising? |
A. | Persuading customers to receive a sales call |
B. | Encouraging the customer to purchase now |
C. | Building brand preference |
D. | Explaining how the product works |
Answer» D. Explaining how the product works |
85. |
A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period |
A. | Campaign |
B. | Marketing |
C. | Trial |
D. | Commercial |
Answer» A. Campaign |
86. |
Advertising that is set in small type and arranged according to categories or interests |
A. | Display ads |
B. | Classified ads |
C. | Testimonial ads |
D. | Banner ads |
Answer» B. Classified ads |
87. |
The process of reserving time or time periods with a station or network; checking on available advertising time. |
A. | Free time |
B. | Cross time |
C. | Clear time |
D. | Reserved time |
Answer» C. Clear time |
88. |
The highest possible rate for advertising time or space. |
A. | Gross rate |
B. | Consumer rate |
C. | Ad rate |
D. | Cost |
Answer» A. Gross rate |
89. |
Which of the following is more of personal medium of advertisement? |
A. | Internet Advertisement |
B. | Broadcast Media |
C. | Direct Mail Advertising |
D. | Print Media |
Answer» C. Direct Mail Advertising |
90. |
If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools? |
A. | advertising |
B. | public relations |
C. | direct marketing |
D. | sales promotion |
Answer» B. public relations |
91. |
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? |
A. | advertising |
B. | personal selling |
C. | public relations |
D. | sales promotion |
Answer» A. advertising |
92. |
Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? |
A. | Push strategy |
B. | Pull strategy |
C. | Blocking strategy |
D. | Integrated strategy |
Answer» B. Pull strategy |
93. |
Which of the following strategies is usually followed by B2B companies with respect to promotion strategy? |
A. | Push strategy |
B. | Pull strategy |
C. | Blocking strategy |
D. | Integrated strategy |
Answer» A. Push strategy |
94. |
The first step in developing an advertising program should be to: |
A. | Set advertising objectives. |
B. | Set the advertising budget. |
C. | Evaluate advertising campaigns. |
D. | Develop advertising strategy. |
Answer» A. Set advertising objectives. |
95. |
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: |
A. | Advertising campaign. |
B. | Advertising objective. |
C. | Advertising criterion. |
D. | Advertising evaluation. |
Answer» B. Advertising objective. |
96. |
Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose? |
A. | to inform |
B. | to persuade |
C. | to remind |
D. | to make profits |
Answer» D. to make profits |
97. |
__________ is used heavily when introducing a new product category |
A. | Persuasive advertising |
B. | Inferential advertising |
C. | Reminder advertising |
D. | Informative advertising |
Answer» D. Informative advertising |
98. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
A. | Informative advertising. |
B. | Psychological advertising. |
C. | Reminder advertising. |
D. | Persuasive advertising. |
Answer» C. Reminder advertising. |
99. |
_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level |
A. | advertisement media |
B. | advertisement copy |
C. | advertising layout |
D. | teaser advertisements |
Answer» A. advertisement media |
100. |
The central theme of an advertisement that motivates the consumer to make a purchase decision is? |
A. | Advertising appeal |
B. | Advertisement script |
C. | Slogan |
D. | Headline |
Answer» A. Advertising appeal |
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