290+ Advertising in Contemporary Society Solved MCQs

1.

Why was FEMA needed?

A. Maintenance of Foreign Exchange Market in India
B. Maintenance of Foreign Currency in Abroad
C. Maintenance of Foreign Exchange Market in America
D. Maintenance of Foreign Currency in IMF
Answer» A. Maintenance of Foreign Exchange Market in India
2.

The Foreign Exchange Regulations Act was replaced by which act?

A. The Foreign Exchange Rule Act
B. The Foreign Exchange Management Act
C. The Frontiers Exchange Regulation Act
D. The Frontiers Exchange Rule Act
Answer» B. The Foreign Exchange Management Act
3.

Liberalisation of industrial licensing which resulted in delicensing comes under which policy?

A. New Trade Policy
B. New Industrial Policy
C. New Regional policy
D. New Social policy
Answer» B. New Industrial Policy
4.

Liberalisation aims at:

A. Socialistic pattern of society
B. Economic Planning
C. Economic Reforms
D. Land Reforms
Answer» C. Economic Reforms
5.

Eliminating Government set restrictions or barriers is called:

A. Liberalisation
B. Restricted Trade
C. Favourable Trade
D. Investments
Answer» A. Liberalisation
6.

Which act has been enacted in place of MRTP Act?

A. Competition Act
B. Monopoly Act
C. Foreign Exchange Act
D. Licensing Act
Answer» A. Competition Act
7.

Integrating the economy of a country with the economies of other countries is known as:

A. Liberalisation
B. Privatisation
C. Globalisation
D. Materialism
Answer» C. Globalisation
8.

_____ advertising means international advertising which are addressed to multi cultural audeinces

A. Global
B. Local
C. National
D. Global + local
Answer» A. Global
9.

The ads have to be customised according to the ___

A. Culture
B. Economy
C. Taste
D. Commerce
Answer» A. Culture
10.

Specialists in digital advertising have to plan the strategies according to the ___

A. Medium
B. Technology
C. Audience
D. Culture
Answer» A. Medium
11.

Advertising laws vary in different countries depending on the ____

A. Content, cultural, implications & tax levied
B. Only on content
C. Only on culture
D. Only on tax levied
Answer» A. Content, cultural, implications & tax levied
12.

How many P's are there in Social Marketing?

A. 7
B. 10
C. 8
D. 9
Answer» D. 9
13.

In social media campaign, what customer has to pay?

A. Price
B. Product
C. Policy
D. People
Answer» A. Price
14.

Which is NOT the tool for Direct Marketing

A. E mails
B. Catalogues
C. Public Relations
D. Text Messages
Answer» C. Public Relations
15.

Full form of IMC.

A. International Marketing Company
B. Internal Marketing Communication
C. Indian Marketing Committee
D. Integrated Marketing Communication
Answer» D. Integrated Marketing Communication
16.

The relationship of advertising to ______is perceived as criticism on advertising.

A. Materialism
B. FMCG products
C. New products
D. Old people
Answer» A. Materialism
17.

_____ makes people buy things they do not need.

A. Advertising
B. Public relation
C. Personal selling
D. Email marketing
Answer» A. Advertising
18.

_____are playing a diversified role in the socio-economic context in our society.

A. Women
B. Children
C. Old people
D. Society
Answer» A. Women
19.

Showcasing women _____in the advertising is highly criticized.

A. As a mother
B. Stereotype
C. As successful
D. As working woman
Answer» B. Stereotype
20.

An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____.

A. Women as sexual object
B. As successful actor
C. As a successful woman
D. Brand ambassador
Answer» A. Women as sexual object
21.

_____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods.

A. Retail
B. Consumer
C. Industrial
D. Product
Answer» C. Industrial
22.

____________ Advertising is used mostly by Banks and financial Institutions.

A. Industry
B. Bank
C. Financial
D. Investment
Answer» C. Financial
23.

What are NOT the types of Digital marketing?

A. SEO
B. SEM
C. Content Marketing
D. Traditional media marketing
Answer» D. Traditional media marketing
24.

Which of these are NOT digital marketing tools

A. Video hosting
B. Organic Social Media
C. Paid Social Media
D. Print media classifieds
Answer» D. Print media classifieds
25.

This can be the disadvantages of Internet Marketing

A. Security Concern
B. Convenience
C. customization
D. Inexpensive
Answer» A. Security Concern
26.

Which year was FERA liberalized?

A. 2020
B. 2008
C. 1993
D. 1901
Answer» C. 1993
27.

Which of the following does fall within the jurisdiction of MRTP Commission ?

A. Prohibition of unfair trade practices
B. Opening up of economy to the world by attaining international competitiveness
C. Reducing number of reserved industries
D. Free determination of interest rates
Answer» A. Prohibition of unfair trade practices
28.

Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as……………

A. Disinvestment
B. Outsourcing
C. Tax reforms
D. Foreign exchange reforms
Answer» A. Disinvestment
29.

Investment made by MNCs are termed as:

A. Indigenous investments
B. Foreign Investments
C. Entrepreneur’s investments
D. International Investments
Answer» B. Foreign Investments
30.

Tax on imports is an example of:

A. Terms of trade
B. Collateral
C. Trade Barriers
D. Foreign Trade
Answer» C. Trade Barriers
31.

Liberalisation made consumers in India

A. Super savers
B. Careless spenders
C. Cautious spenders
D. Bigger spenders
Answer» D. Bigger spenders
32.

Liberalisation made a shift from a seller’s market to:

A. Advertiser’s market
B. Buyer’s market
C. Restrictive market
D. Monopoly market
Answer» B. Buyer’s market
33.

Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____

A. Message strategy
B. Message execution
C. Selecting media
D. Measuring communication
Answer» A. Message strategy
34.

Environmental analysis includes ____

A. Ideologies
B. Geographical, economical, political
C. Scriptures
D. Marketing & finance
Answer» B. Geographical, economical, political
35.

LPG stands for _____

A. Liberalisation privatisation globalisation
B. Liberty private glocal
C. Liberal privacy globalization
D. Liberation private global
Answer» A. Liberalisation privatisation globalisation
36.

Global advertising refers to ____

A. Domestic advertising
B. Regional advertising
C. International advertising
D. National advertising
Answer» C. International advertising
37.

The particular P in social marketing that refers to collection of funds and donations is:

A. Paid marketing
B. Public Relations
C. Politics
D. Purse strings
Answer» D. Purse strings
38.

The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is:

A. Policy
B. Public method
C. Promotion
D. Psychographics
Answer» A. Policy
39.

The budget calculated for any social marketing activity in as money or man hours investment is termed as:

A. Product cost
B. Price
C. Policy
D. Paid event
Answer» A. Product cost
40.

In social marketing the Place element refers to:

A. Distribution system
B. Location
C. Destination of the event
D. Location of the company
Answer» A. Distribution system
41.

An event dealing with ‘prevention of drug abuse’ done by a company is a part of:

A. Social Marketing
B. Social branding
C. Brand promotion
D. Direct Marketing
Answer» A. Social Marketing
42.

The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______

A. Controversial advertisement
B. Public serving advertisement
C. High risk advertising
D. Low risk advertisement
Answer» A. Controversial advertisement
43.

Three common advertising appeals include ________

A. Objectivity. Frequency, Timeliness
B. Fear, Sex & Humour
C. Guilt, ego , enrichment
D. Possessiveness, pride & social status
Answer» B. Fear, Sex & Humour
44.

Usually in Indian advertisement men are shown as __________

A. Strong Independent
B. Dependent
C. Weak & Dependent
D. Submissive
Answer» A. Strong Independent
45.

Direct mails means writing to customers_____

A. Directly
B. Indirectly
C. legally
D. Non personally
Answer» A. Directly
46.

____ advertising is to be done to create good company image in the minds of consumer and the general public.

A. Negative advertising
B. Social responsibility advertising
C. Comparative advertising
D. Fear advertising
Answer» B. Social responsibility advertising
47.

According to Oxford Dictionary the word 'to advertise' means_____

A. To describe product
B. To make generally or publicly known
C. To build image
D. To make people think
Answer» B. To make generally or publicly known
48.

Full form of PPC is

A. Pay-per-click advertising
B. Point per customer
C. Point pay customer
D. Paid Point calculation
Answer» A. Pay-per-click advertising
49.

Full form of SEO is

A. Search engine optimization
B. Separate engaging order
C. Social engagement optimization
D. Social Engine operations
Answer» A. Search engine optimization
50.

Full form of SEM is:

A. Special Engagement Marketing
B. Social Engine marketing
C. Search engine marketing
D. Social Engineering Market
Answer» C. Search engine marketing
51.

Full form of ASCI is _____

A. Advertising Standard Code of India
B. Advertising Self Council of India
C. Advertising Social Communication of India
D. Advertising Standards Council of India
Answer» D. Advertising Standards Council of India
52.

Advertising Agencies Association of India was formed in ____

A. 1945
B. 1980
C. 1781
D. 2001
Answer» A. 1945
53.

MNCs increase:

A. Competition
B. problems
C. Unemployment
D. inflation
Answer» A. Competition
54.

Liberalisation does not include:

A. Removing trade barriers
B. Liberal policies
C. Introducing Quota system
D. Disinvestment
Answer» C. Introducing Quota system
55.

In India, liberalisation & privatisation began from:

A. 1991
B. 1971
C. 1981
D. 1947
Answer» A. 1991
56.

Globalisation has led to improvement in living conditions:

A. Of all the people
B. Of people in developed countries
C. Of workers in the developing countries
D. Internationally
Answer» C. Of workers in the developing countries
57.

It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________

A. Legal environment
B. Feedback mechanism
C. Convenient purchasing
D. Educative
Answer» B. Feedback mechanism
58.

Billboard is a tool of ___

A. Advertising
B. Business
C. Magazines
D. Marketing
Answer» A. Advertising
59.

Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.

A. Personal
B. Non personal
C. Direct
D. Indirect
Answer» B. Non personal
60.

Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.

A. Sale of products
B. Sale of inferior products
C. Sale of old products
D. Sale of large products
Answer» B. Sale of inferior products
61.

The Social Marketing _________ is not necessarily a physical offering.

A. Price
B. Product
C. place
D. People
Answer» B. Product
62.

Who initiated Social Marketing concept?

A. Michael E. Porter
B. John Hegarty
C. Philip Kotler
D. Ryan Holiday
Answer» C. Philip Kotler
63.

What is the primary goal of Social Marketing?

A. Financial Growth
B. Promotion
C. Brand Building
D. Social Good
Answer» D. Social Good
64.

It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:

A. Social Marketing
B. Personal Marketing
C. Direct Marketing
D. Need based marketing
Answer» A. Social Marketing
65.

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

A. Negative
B. Positive
C. Neutral
D. Criticism
Answer» B. Positive
66.

Ads Targeting children have been noted to ________

A. Strengthening parent child relation.
B. Happiness in parents mind, heart.
C. Parents get overjoyed.
D. Increase parents’ child conflict.
Answer» D. Increase parents’ child conflict.
67.

Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________

A. Childhood Obesity
B. Amusement
C. Entertainment
D. Fitness
Answer» A. Childhood Obesity
68.

The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________

A. Positive impact
B. Positive Portrayal
C. Negative Portrayal
D. Neutral Impact
Answer» C. Negative Portrayal
69.

Attack advertising is also known as____

A. Fear advertising
B. Negative advertising
C. Music advertising
D. Evidence advertising
Answer» B. Negative advertising
70.

The objective of advertising is to ___something.

A. Produce
B. Create
C. Sell
D. Purchase
Answer» C. Sell
71.

____ is the final user of product or service.

A. Retailer
B. Manufacturer
C. Consumer
D. Dealer
Answer» C. Consumer
72.

Advertising in a specialist ____can reach your target market quickly and easily

A. Radio
B. Magazine
C. Newspaper
D. Television
Answer» A. Radio
73.

Online Advertising is _______ compared to other forms of traditional advertising

A. Relevant
B. Interactive
C. Popular
D. Lucrative
Answer» B. Interactive
74.

Pinterest, Tumblr, Flickr, are the example of

A. Social Networking site
B. Display Advertising
C. Search Engine marketing
D. Mobile Advertising
Answer» A. Social Networking site
75.

The “address” that tells the browser the specific place you want to go to

A. Netscape
B. HTML
C. Surfing
D. URL
Answer» D. URL
76.

What is advertising?

A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» C. any paid form of non-personal promotion of products or services by an identified sponsor.
77.

What is public relations?

A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» D. A variety of programs directed toward improving the relationship between the organisation and the public.
78.

What is personal selling?

A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
79.

What is sales promotion?

A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
80.

What is direct marketing?

A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
81.

What are events and experiences?

A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
82.

What is social media marketing?

A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. It refers to the process of promoting business or websites through social media channels.
Answer» D. It refers to the process of promoting business or websites through social media channels.
83.

What is mobile marketing?

A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
C. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.
D. It refers to the process of promoting business or websites through social media channels.
Answer» C. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.
84.

Which of the following is not an example of persuasive advertising?

A. Persuading customers to receive a sales call
B. Encouraging the customer to purchase now
C. Building brand preference
D. Explaining how the product works
Answer» D. Explaining how the product works
85.

A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period

A. Campaign
B. Marketing
C. Trial
D. Commercial
Answer» A. Campaign
86.

Advertising that is set in small type and arranged according to categories or interests

A. Display ads
B. Classified ads
C. Testimonial ads
D. Banner ads
Answer» B. Classified ads
87.

The process of reserving time or time periods with a station or network; checking on available advertising time.

A. Free time
B. Cross time
C. Clear time
D. Reserved time
Answer» C. Clear time
88.

The highest possible rate for advertising time or space.

A. Gross rate
B. Consumer rate
C. Ad rate
D. Cost
Answer» A. Gross rate
89.

Which of the following is more of personal medium of advertisement?

A. Internet Advertisement
B. Broadcast Media
C. Direct Mail Advertising
D. Print Media
Answer» C. Direct Mail Advertising
90.

If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

A. advertising
B. public relations
C. direct marketing
D. sales promotion
Answer» B. public relations
91.

Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

A. advertising
B. personal selling
C. public relations
D. sales promotion
Answer» A. advertising
92.

Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

A. Push strategy
B. Pull strategy
C. Blocking strategy
D. Integrated strategy
Answer» B. Pull strategy
93.

Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

A. Push strategy
B. Pull strategy
C. Blocking strategy
D. Integrated strategy
Answer» A. Push strategy
94.

The first step in developing an advertising program should be to:

A. Set advertising objectives.
B. Set the advertising budget.
C. Evaluate advertising campaigns.
D. Develop advertising strategy.
Answer» A. Set advertising objectives.
95.

A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

A. Advertising campaign.
B. Advertising objective.
C. Advertising criterion.
D. Advertising evaluation.
Answer» B. Advertising objective.
96.

Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

A. to inform
B. to persuade
C. to remind
D. to make profits
Answer» D. to make profits
97.

__________ is used heavily when introducing a new product category

A. Persuasive advertising
B. Inferential advertising
C. Reminder advertising
D. Informative advertising
Answer» D. Informative advertising
98.

Keeping consumers thinking about the product is the objective for which type of advertising?

A. Informative advertising.
B. Psychological advertising.
C. Reminder advertising.
D. Persuasive advertising.
Answer» C. Reminder advertising.
99.

_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

A. advertisement media
B. advertisement copy
C. advertising layout
D. teaser advertisements
Answer» A. advertisement media
100.

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

A. Advertising appeal
B. Advertisement script
C. Slogan
D. Headline
Answer» A. Advertising appeal
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