120+ Brand Building Solved MCQs

101.

Functional benefits can be related to

A. Volvo is a safe and Durable car
B. Strong & Rugged when wearing Levis
C. Excited while watching MTV
D. Sophisticated by using Ralph Lauren Perfume
Answer» A. Volvo is a safe and Durable car
102.

In brand identity - Brand as a product example is

A. Toberlone -
B. Airtel
C. Swatch bharth
D. Go Green
Answer» A. Toberlone -
103.

Select the correct position - Coke @Rs 10

A. Cultural symbol
B. Product class
C. Price and Quality
D. Competitor
Answer» C. Price and Quality
104.

Positioning by use or application brand example

A. Cadbury - 5 star
B. Godrej hair dye - Kato Kholo Lagao
C. Lal Kila basmathi
D. Cycle agarbathi
Answer» B. Godrej hair dye - Kato Kholo Lagao
105.

Positioning a product by associating it with a particular user or group of users is called.

A.   Positioning by Price.
B. Positioning by usage
C. Positioning by Product class
D. Positioning by product user
Answer» D. Positioning by product user
106.

Which of the following is not an attribute ofBig-5 theory.

A. Sincerity
B. Excitement
C. Brand
D. Ruggedness
Answer» C. Brand
107.

It associates a product with someone other than the principal producer.

A. Co-branding
B. Brand building
C. Brand strategies
D. Brand association
Answer» A. Co-branding
108.

Pepsi Blue in 2003 during cricket world cup is known as _____.

A. Range brand
B. Moving the brand up
C. Moving brand down
D. Ad-hoc
Answer» D. Ad-hoc
109.

Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is

A. Moving the brand up
B. Moving the brand down
C. ad-hoc
D. Co- branding
Answer» A. Moving the brand up
110.

Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is

A. Moving the brand up
B. Moving the brand down
C. ad-hoc
D. Co- branding
Answer» B. Moving the brand down
111.

_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.

A. Brand extension
B. Line Extension
C. Co- branding
D. Ad- brands
Answer» B. Line Extension
112.

Rin ,Wheel and Surf Excel from Unilever the brand strategy is:

A. Multi Branding
B. Mix branding
C. Multi product branding
D. Multi strategy
Answer» A. Multi Branding
113.

The main reason to adopt multiple branding strategy is to pursue_______

A. New market segment
B. Multiple brand segments
C. No market segments
D. Two market segments
Answer» B. Multiple brand segments
114.

______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.

A. Proud Mix
B. Proud line
C. Brand Mix
D. Brand Line
Answer» A. Proud Mix
115.

Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed

A. Dove
B. Top Ramen
C. Xeorx
D. Lenovo
Answer» C. Xeorx
116.

Most corporate go through short term pressures. This has been opined by Sony's Founder________

A. Akio Morito
B. Kevin Keller
C. David Aaker
D. Philip Kotler
Answer» A. Akio Morito
117.

How many brand building guidelines are there ?

A. Five
B. Six
C. Eight
D. Ten
Answer» D. Ten
118.

One of the brand building guidelines is to continue _________ even when the financial goals are not being net.

A. Investing in brands
B. Not to invest in brands
C. Investing in Customers
D. Investing in Stocks
Answer» A. Investing in brands
119.

Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand

A. Yippe
B. Top Ramen
C. Maggi
D. Chings
Answer» C. Maggi
120.

Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind

A. Brand recall
B. Brand positioning
C. Brand equity
D. Brand vision
Answer» A. Brand recall
121.

On the fourth level these groups are have emotional feeling attachment towards the brand. The consider the brand as

A. Competitor
B. Association
C. Friend
D. Promise
Answer» C. Friend
122.

Coordinate brand building activities across diverse media option does not include

A. public relation
B. promotion
C. sponsorship
D. market research
Answer» D. market research
123.

__________________are concerned with creating a lasting impression among consumers and improving product sales and market share.

A. Marketer
B. Brand Manager
C. Consumer
D. Manufacturer
Answer» B. Brand Manager
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