McqMate
101. |
Functional benefits can be related to |
A. | Volvo is a safe and Durable car |
B. | Strong & Rugged when wearing Levis |
C. | Excited while watching MTV |
D. | Sophisticated by using Ralph Lauren Perfume |
Answer» A. Volvo is a safe and Durable car |
102. |
In brand identity - Brand as a product example is |
A. | Toberlone - |
B. | Airtel |
C. | Swatch bharth |
D. | Go Green |
Answer» A. Toberlone - |
103. |
Select the correct position - Coke @Rs 10 |
A. | Cultural symbol |
B. | Product class |
C. | Price and Quality |
D. | Competitor |
Answer» C. Price and Quality |
104. |
Positioning by use or application brand example |
A. | Cadbury - 5 star |
B. | Godrej hair dye - Kato Kholo Lagao |
C. | Lal Kila basmathi |
D. | Cycle agarbathi |
Answer» B. Godrej hair dye - Kato Kholo Lagao |
105. |
Positioning a product by associating it with a particular user or group of users is called. |
A. | Positioning by Price. |
B. | Positioning by usage |
C. | Positioning by Product class |
D. | Positioning by product user |
Answer» D. Positioning by product user |
106. |
Which of the following is not an attribute ofBig-5 theory. |
A. | Sincerity |
B. | Excitement |
C. | Brand |
D. | Ruggedness |
Answer» C. Brand |
107. |
It associates a product with someone other than the principal producer. |
A. | Co-branding |
B. | Brand building |
C. | Brand strategies |
D. | Brand association |
Answer» A. Co-branding |
108. |
Pepsi Blue in 2003 during cricket world cup is known as _____. |
A. | Range brand |
B. | Moving the brand up |
C. | Moving brand down |
D. | Ad-hoc |
Answer» D. Ad-hoc |
109. |
Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is |
A. | Moving the brand up |
B. | Moving the brand down |
C. | ad-hoc |
D. | Co- branding |
Answer» A. Moving the brand up |
110. |
Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is |
A. | Moving the brand up |
B. | Moving the brand down |
C. | ad-hoc |
D. | Co- branding |
Answer» B. Moving the brand down |
111. |
_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand. |
A. | Brand extension |
B. | Line Extension |
C. | Co- branding |
D. | Ad- brands |
Answer» B. Line Extension |
112. |
Rin ,Wheel and Surf Excel from Unilever the brand strategy is: |
A. | Multi Branding |
B. | Mix branding |
C. | Multi product branding |
D. | Multi strategy |
Answer» A. Multi Branding |
113. |
The main reason to adopt multiple branding strategy is to pursue_______ |
A. | New market segment |
B. | Multiple brand segments |
C. | No market segments |
D. | Two market segments |
Answer» B. Multiple brand segments |
114. |
______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc. |
A. | Proud Mix |
B. | Proud line |
C. | Brand Mix |
D. | Brand Line |
Answer» A. Proud Mix |
115. |
Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed |
A. | Dove |
B. | Top Ramen |
C. | Xeorx |
D. | Lenovo |
Answer» C. Xeorx |
116. |
Most corporate go through short term pressures. This has been opined by Sony's Founder________ |
A. | Akio Morito |
B. | Kevin Keller |
C. | David Aaker |
D. | Philip Kotler |
Answer» A. Akio Morito |
117. |
How many brand building guidelines are there ? |
A. | Five |
B. | Six |
C. | Eight |
D. | Ten |
Answer» D. Ten |
118. |
One of the brand building guidelines is to continue _________ even when the financial goals are not being net. |
A. | Investing in brands |
B. | Not to invest in brands |
C. | Investing in Customers |
D. | Investing in Stocks |
Answer» A. Investing in brands |
119. |
Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand |
A. | Yippe |
B. | Top Ramen |
C. | Maggi |
D. | Chings |
Answer» C. Maggi |
120. |
Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind |
A. | Brand recall |
B. | Brand positioning |
C. | Brand equity |
D. | Brand vision |
Answer» A. Brand recall |
121. |
On the fourth level these groups are have emotional feeling attachment towards the brand. The consider the brand as |
A. | Competitor |
B. | Association |
C. | Friend |
D. | Promise |
Answer» C. Friend |
122. |
Coordinate brand building activities across diverse media option does not include |
A. | public relation |
B. | promotion |
C. | sponsorship |
D. | market research |
Answer» D. market research |
123. |
__________________are concerned with creating a lasting impression among consumers and improving product sales and market share. |
A. | Marketer |
B. | Brand Manager |
C. | Consumer |
D. | Manufacturer |
Answer» B. Brand Manager |
Done Reading?