120+ Brand Building Solved MCQs

1.

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

A. A name, a term, a symbol or a design
B. A name, a term, a symbol or a Logo
C. A name, a brand, a symbol or a design
D. A name, a quality, a symbol or a design
Answer» A. A name, a term, a symbol or a design
2.

Uniformity is the ________

A. Father of branding
B. Mother of branding
C. Necessity of Branding
D. Must for branding
Answer» B. Mother of branding
3.

The modern word Brand is derived from the word ______________

A. Trademarked products
B. Goods
C. Brandr
D. . Burning
Answer» C. Brandr
4.

Brand are short hand for …

A. Trust
B. Belief
C. Trade
D. Copy
Answer» A. Trust
5.

The importance of branding is

A. It helps others
B. It helps with identity
C. It helps organization
D. It helps to begin
Answer» B. It helps with identity
6.

Pears -Glycerine - Tide - Whiteness , TATA trust are examples of

A. Core identity
B. Brand Symbol
C. Extended identity
D. Brand equity
Answer» A. Core identity
7.

It is one of the Brand Identity structure

A. Brand Association
B. Extended Identity
C. Brand Image
D. Brand Symbol
Answer» B. Extended Identity
8.

It can be used to communicate the identity of the brand with a quicker recognition and recall

A. . Brand Building
B. Symbols
C. Brand Image
D. Brand positioning
Answer» B. Symbols
9.

It represents the timeless essence of the brand

A. Core identity
B. Extended identity
C. Brand equity
D. Brand Symbol
Answer» A. Core identity
10.

Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of

A. Usage occasion
B. Quality
C. Product Scope
D. Country of Origin
Answer» A. Usage occasion
11.

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

A. David aaker
B. Kevin Keller
C. Al Ries & Jack Trout
D. Philip Kotler
Answer» C. Al Ries & Jack Trout
12.

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

A. Product attribute
B. Product class
C. Positioning
D. Personality
Answer» B. Product class
13.

Target market and positioning strategies are like the -------

A. Same
B. Opposite
C. Two side of coin
D. Different
Answer» C. Two side of coin
14.

Garam Kapde rahein naye jaise is the tagline of ….

A. Ezzee
B. RIN
C. Lux
D. Pears
Answer» A. Ezzee
15.

Medimix soap is positioned as herbal soap. It is

A. To differentiate the product
B. To differentiate customers
C. To trade
D. To market
Answer» A. To differentiate the product
16.

Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of

A. Changing the product
B. Changing the target market
C. Changing the packaging
D. Changing competitors
Answer» B. Changing the target market
17.

__________as a set of human characteristics associated with a brand.

A. Brand Equity
B. Brand positioning
C. Brand personality
D. Brand image
Answer» C. Brand personality
18.

It can be primary drivers of a brand personality

A. Product-related characteristics
B. Brand - related characteristics
C. Image -related characteristics
D. Equity -related characteristics
Answer» A. Product-related characteristics
19.

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

A. Brand personality
B. User Imagery
C. Brand Image
D. Brand symbol
Answer» B. User Imagery
20.

Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples

A. User Imagery
B. Sponsorship
C. Event
D. Road Show
Answer» B. Sponsorship
21.

____ has proposed the Big Five theory of brand personality.

A. Richard Aaker
B. . AmeySchiffman
C. Jennifer Aaker
D. David Loudon
Answer» C. Jennifer Aaker
22.

Which one from the below is not a brand-related characteristic of brand personality.

A. Country of origin
B. Product Category
C. Product Package
D. Product Price
Answer» A. Country of origin
23.

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.

A. Line extension
B. Brand extension
C. User Imagery
D. Brand Identity
Answer» A. Line extension
24.

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

A. Family brand
B. Vertical extension strategy
C. . Ad-hoc branding strategy
D. Line extension
Answer» A. Family brand
25.

It is one of the strategies of brand extension

A. Maggi Noodle
B. Maggie atta noodle
C. Maggi oats noodle
D. Maggi masala noodle
Answer» A. Maggi Noodle
26.

Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.

A. Brand extension strategy
B.   Line extension strategy
C.      Co-branding
D.     Moving the brand up.
Answer» A. Brand extension strategy
27.

Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because

A. Enhances Parent image
B. Confuse customer
C. Confuse Retailers
D. Can dilute brand image
Answer» A. Enhances Parent image
28.

______ is an arrangement that associates a single product or service with more than one brand name.

A. Brand building
B. Brand leveraging
C. Co-branding
D. Brand strategies
Answer» C. Co-branding
29.

________is a long-term plan for the development of a successful brand in order to achieve specific goals.

A. Brand building
B. Brand Equity
C. Brand strategy
D. Brand
Answer» C. Brand strategy
30.

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis

A. Customer
B. Competitor
C. Self-
D. Advertising
Answer» A. Customer
31.

In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality

A. Brand promise
B. Brand strategy
C. Brand leveraging
D. Brand identity
Answer» A. Brand promise
32.

At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis

A. Customer
B. Competitor
C. Self-
D. Advertising
Answer» C. Self-
33.

Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as

A. Multi Branding
B. Multi product branding
C. Mix branding
D. Multi strategy
Answer» B. Multi product branding
34.

_____________ is used when an organization uses one name for all its products:

A. Multi Strategy
B. . Multi branding strategy
C. Multi product branding strategy
D. . Mix branding
Answer» C. Multi product branding strategy
35.

Multi product branding strategy is also known as:

A. Blanket or family branding strategy
B. Co- branding
C. Brand licensing
D. Generic branding
Answer» A. Blanket or family branding strategy
36.

Brand ___________ is when a company changes a brand's status in the marketplace

A. Repositioning 
B. Identity
C. Strategy
D. Leverage
Answer» A. Repositioning 
37.

Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ?

A. Dove
B. Pears
C. Dettol
D. Lifebuoy
Answer» C. Dettol
38.

Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning

A. Increase of users
B. Increase of competitors
C. Increase of product
D. Increase of brand
Answer» A. Increase of users
39.

Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers

A. Proctor and Gamble
B. Johnson and Johnson
C. Hindustan Unilever
D. Nestle
Answer» B. Johnson and Johnson
40.

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

A. Increase occasion for use
B. Curb mosquito breeding
C. Increase Dengue
D. Increase malaria
Answer» A. Increase occasion for use
41.

Milk maid repositioned itself from dairy whitener to

A. Artificial sweetener
B. Desert Ingredient 
C. Sugar enhancer
D. Make sweets
Answer» A. Artificial sweetener
42.

Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is

A. Oppo
B. ViVO
C. I phone
D. MI
Answer» C. I phone
43.

Brand recall may be tested into two forms : Aided recall

A. Unaided recall
B. Brand recall
C. Brand recognition
D. Unaware brand
Answer» A. Unaided recall
44.

A brand association is anything "linked" in memory to a brand for example :

A. TATA
B. Ronald Macdonald
C. Breeze
D. Starbucks
Answer» B. Ronald Macdonald
45.

________is a measure of the attachment that a customer has to a brand.

A. Brand Association
B. Brand Loyalty
C. Brand equity
D. Brand Promise
Answer» B. Brand Loyalty
46.

Ferrari and Jaguar are very high in differentiation but extremely low in_______

A. Differentiation
B. Knowledge,
C. Relevance
D. Esteem
Answer» C. Relevance
47.

Under powergrid choose the eroding brand

A. Nike
B. Nimbooz
C. Nutella
D. Nokia
Answer» D. Nokia
48.

The brand manager role first developed by __________ in the mid -1930’s.

A. Johnson and Johnson
B. HUL
C. Procter & Gamble
D. Nestle
Answer» C. Procter & Gamble
49.

Strategic brand objective include

A. Brand manager
B. Range brand manager
C. Brand Awareness
D. CEO
Answer» C. Brand Awareness
50.

Select the odd one out.

A. Cadbury
B. Surf
C. Salt
D. Nike
Answer» C. Salt
51.

Identification of source of product is important to the ________

A. Employee
B. Consumer
C. Brand
D. Government
Answer» B. Consumer
52.

__________is high when the brand is unknown.

A. Term
B. Trust
C. Risk
D. Quantity
Answer» C. Risk
53.

Bisleri v/s unbranded bottled water indicates to a customer

A. Signal of quantity
B. Signal of Slogan
C. Signal of Tagline
D. Signal of quality
Answer» D. Signal of quality
54.

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

A. Generic Product
B. Core Product
C. Expected product
D. Potential product
Answer» B. Core Product
55.

I phone - Made in USA is an example of

A. Quality
B. Country of Origin
C. Product Scope
D. Brand image
Answer» B. Country of Origin
56.

The major cause of brands losing their credibility and the identity is due to -------------

A. Brand image
B. Brand Trap
C. Brand personality
D. Brand positioning
Answer» B. Brand Trap
57.

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____

A. Brand image trap
B. Brand position trap
C. External perspective trap
D. Product–Attribute Fixation:
Answer» A. Brand image trap
58.

Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________

A. Brand image trap
B. Brand position trap
C. External perspective trap
D. Product–Attribute Fixation:
Answer» B. Brand position trap
59.

How many positioning strategies are there ?

A. Five
B. Four
C. Three
D. Seven
Answer» D. Seven
60.

As per the perceptual Map it is Low in sugar & Low in Calorie is

A. Pepsi
B. Fanta
C. Diet coke
D. Coke
Answer» C. Diet coke
61.

As per the perceptual Map it is Cars that are expensive & sporty

A. BMW
B. Wagon R
C. NaNo
D. Honda city
Answer» A. BMW
62.

Brand positioning of Tide - Tide hai tho white hai

A. Product Attribute
B. Price and Quality
C. User
D. Cultural symbol
Answer» A. Product Attribute
63.

The brand that has a rugged personality is

A. Frooti
B. BMW
C. Woodland Shoes
D. Iphone
Answer» C. Woodland Shoes
64.

Choose the brand with a sophisticated personality

A. Ghadi detergent
B. Mercedes
C. McDonald's
D. Pantaloons
Answer» B. Mercedes
65.

Brand that promotes itself of having an honest and down-to -earth personality

A. Tata
B. Gucci
C. Porsche
D. Vivo
Answer» A. Tata
66.

A brand that showcases a daring, imaginative and high spirited personality.

A. Thumbs Up
B. Raymond
C. Haldiram
D. Bata
Answer» A. Thumbs Up
67.

McDonalds with Coca-Cola is an example of ____ type of co-branding.

A. Composite
B. Ingredient
C. vertical
D. brand extension
Answer» A. Composite
68.

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

A. Ingredient co-branding
B. Composite Co- branding
C. Ad- hoc
D. Moving the brand up
Answer» A. Ingredient co-branding
69.

Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension

A. Advantage
B. Disadvantage
C. Loss
D. Image
Answer» A. Advantage
70.

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are

A. Brand extension
B. Line Extension
C. Co- branding
D. Ad- brands
Answer» A. Brand extension
71.

Which of one of the following is an advantage of brand extension?

A. Can confuse or frustrate consumers
B. Can dilute brand meaning
C. Improve brand image
D. Can fail and hurt parent brand image
Answer» C. Improve brand image
72.

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

A. Range brand
B. Individual brand
C. Family brand
D. Generic brand
Answer» D. Generic brand
73.

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

A. Brand equity
B. Brand Identity
C. Brand portfolio
D. Brand Personality
Answer» C. Brand portfolio
74.

The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:

A. City
B. Organization
C. People
D. Country
Answer» B. Organization
75.

_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.

A. Proud Mix
B. Proud line
C. Brand Mix
D. Brand Line
Answer» B. Proud line
76.

Select the correct brand repositioning reasons

A. Changed market conditioning
B. Changing brand guidelines
C. Changing the customers
D. Changing the pricing
Answer» A. Changed market conditioning
77.

Choose the correct example of repositioning where brands were successful in transforming their image & face

A. Hutch to Vodafone
B. Aircell to Idea
C. Idea to Docomo
D. Docomo to garuda
Answer» A. Hutch to Vodafone
78.

This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi"

A. Amazon
B. Flipkart
C. Snapdeal
D. Myntra
Answer» C. Snapdeal
79.

This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer

A. Non Satisfied
B. Non- Loyal
C. Committed
D. Satisfied
Answer» B. Non- Loyal
80.

As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called

A. Switching-cost loyal.
B. Brand loyalist
C. Committed buyers
D. Satisfied buyers
Answer» A. Switching-cost loyal.
81.

In 1996 developed the model of ‘Brand Equity Ten’ term was coined by

A. Kevin Keller
B. Isaac Jacob
C. David Aaker
D. Philip Kotler
Answer» C. David Aaker
82.

Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model

A. Price Premium
B. Price reduction
C. Price quanity
D. Customer satisfaction
Answer» A. Price Premium
83.

Graveyard model and Brand Asset evaluator both were coined by

A. David aaker
B. Young and Rublicam
C. Isaac Jacob
D. Al ries and Jack trout
Answer» B. Young and Rublicam
84.

Brand strength comes from a combination of Differentiation and ____

A. Esteem
B. Knowledge
C. Brand stature
D. Relevance
Answer» D. Relevance
85.

Brand stature is built from a combination of Esteem and ___

A. Differentiation
B. Knowledge
C. Relevance
D. Market share
Answer» B. Knowledge
86.

Which imperative used to create mechanisms to coordinate brand building across diverse media?

A. Coordination across the Organization
B. Coordination across Media
C. Coordination across Market
D. Brand manager
Answer» B. Coordination across Media
87.

Which imperative marketer used when a brand is present in multiple markets?

A. Coordination across the Organization
B. Coordination across Media
C. Coordination across Market
D. Brand portfolio
Answer» C. Coordination across Market
88.

Coordinating strategy & tactics across market includes_______

A. Brand positioning
B. Brand leveraging
C. Marketing Research
D. Brand
Answer» C. Marketing Research
89.

________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.

A. media
B. Brand identity
C. Market
D. Organizational unit
Answer» B. Brand identity
90.

The brand’s __________is dictated by the past actions of product developers.

A. future
B. current status
C. name
D. logo
Answer» A. future
91.

Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of

A. Sub brand
B. Mix Branding
C. Generic Brand
D. Genric Branding
Answer» A. Sub brand
92.

Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example

A. Mc Maharaja, Mc Aloo Tikki
B. Lux , Pears
C. Surf, Rin
D. Tide , Pantene
Answer» A. Mc Maharaja, Mc Aloo Tikki
93.

Which of the following brands is not a multinational chain of coffeehouses?

A. Starbucks
B. Café Coffee Day
C. Grofer’s
D. Barista
Answer» C. Grofer’s
94.

Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.

A. Media
B. Market
C. Coordination across the organization
D. Sales
Answer» C. Coordination across the organization
95.

Products are bundles of attributes while brands are bundles of

A. Trust
B. Belief
C. Benefits
D. Risk
Answer» C. Benefits
96.

It is the ultimate achievement-need of branding

A. Brand Relationship
B. Brand Associations
C. Brand Looks
D. Brand elements
Answer» A. Brand Relationship
97.

It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as

A. Brand Symbol
B. Brand Looks
C. Brand relationship
D. Brand quality
Answer» A. Brand Symbol
98.

Brand allows consumers to distinguish between different company offerings. This is an _______ to branding

A. Disadvantage
B. Advantage
C. Relationship
D. Image
Answer» B. Advantage
99.

Product–Attribute Fixation happens when brand is much more than a product . Apt example is

A. Jantan sweets
B. Xerox
C. Sapat
D. Nature's basket
Answer» B. Xerox
100.

Brands that allows people to express themselves to others

A. Self-Expressive
B. Functional Benefit
C. Emotional Benefit
D. Brand Image
Answer» A. Self-Expressive
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