McqMate
1. |
____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor |
A. | A name, a term, a symbol or a design |
B. | A name, a term, a symbol or a Logo |
C. | A name, a brand, a symbol or a design |
D. | A name, a quality, a symbol or a design |
Answer» A. A name, a term, a symbol or a design |
2. |
Uniformity is the ________ |
A. | Father of branding |
B. | Mother of branding |
C. | Necessity of Branding |
D. | Must for branding |
Answer» B. Mother of branding |
3. |
The modern word Brand is derived from the word ______________ |
A. | Trademarked products |
B. | Goods |
C. | Brandr |
D. | . Burning |
Answer» C. Brandr |
4. |
Brand are short hand for … |
A. | Trust |
B. | Belief |
C. | Trade |
D. | Copy |
Answer» A. Trust |
5. |
The importance of branding is |
A. | It helps others |
B. | It helps with identity |
C. | It helps organization |
D. | It helps to begin |
Answer» B. It helps with identity |
6. |
Pears -Glycerine - Tide - Whiteness , TATA trust are examples of |
A. | Core identity |
B. | Brand Symbol |
C. | Extended identity |
D. | Brand equity |
Answer» A. Core identity |
7. |
It is one of the Brand Identity structure |
A. | Brand Association |
B. | Extended Identity |
C. | Brand Image |
D. | Brand Symbol |
Answer» B. Extended Identity |
8. |
It can be used to communicate the identity of the brand with a quicker recognition and recall |
A. | . Brand Building |
B. | Symbols |
C. | Brand Image |
D. | Brand positioning |
Answer» B. Symbols |
9. |
It represents the timeless essence of the brand |
A. | Core identity |
B. | Extended identity |
C. | Brand equity |
D. | Brand Symbol |
Answer» A. Core identity |
10. |
Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of |
A. | Usage occasion |
B. | Quality |
C. | Product Scope |
D. | Country of Origin |
Answer» A. Usage occasion |
11. |
But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by |
A. | David aaker |
B. | Kevin Keller |
C. | Al Ries & Jack Trout |
D. | Philip Kotler |
Answer» C. Al Ries & Jack Trout |
12. |
_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need. |
A. | Product attribute |
B. | Product class |
C. | Positioning |
D. | Personality |
Answer» B. Product class |
13. |
Target market and positioning strategies are like the ------- |
A. | Same |
B. | Opposite |
C. | Two side of coin |
D. | Different |
Answer» C. Two side of coin |
14. |
Garam Kapde rahein naye jaise is the tagline of …. |
A. | Ezzee |
B. | RIN |
C. | Lux |
D. | Pears |
Answer» A. Ezzee |
15. |
Medimix soap is positioned as herbal soap. It is |
A. | To differentiate the product |
B. | To differentiate customers |
C. | To trade |
D. | To market |
Answer» A. To differentiate the product |
16. |
Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of |
A. | Changing the product |
B. | Changing the target market |
C. | Changing the packaging |
D. | Changing competitors |
Answer» B. Changing the target market |
17. |
__________as a set of human characteristics associated with a brand. |
A. | Brand Equity |
B. | Brand positioning |
C. | Brand personality |
D. | Brand image |
Answer» C. Brand personality |
18. |
It can be primary drivers of a brand personality |
A. | Product-related characteristics |
B. | Brand - related characteristics |
C. | Image -related characteristics |
D. | Equity -related characteristics |
Answer» A. Product-related characteristics |
19. |
_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere) |
A. | Brand personality |
B. | User Imagery |
C. | Brand Image |
D. | Brand symbol |
Answer» B. User Imagery |
20. |
Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples |
A. | User Imagery |
B. | Sponsorship |
C. | Event |
D. | Road Show |
Answer» B. Sponsorship |
21. |
____ has proposed the Big Five theory of brand personality. |
A. | Richard Aaker |
B. | . AmeySchiffman |
C. | Jennifer Aaker |
D. | David Loudon |
Answer» C. Jennifer Aaker |
22. |
Which one from the below is not a brand-related characteristic of brand personality. |
A. | Country of origin |
B. | Product Category |
C. | Product Package |
D. | Product Price |
Answer» A. Country of origin |
23. |
Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____. |
A. | Line extension |
B. | Brand extension |
C. | User Imagery |
D. | Brand Identity |
Answer» A. Line extension |
24. |
Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand. |
A. | Family brand |
B. | Vertical extension strategy |
C. | . Ad-hoc branding strategy |
D. | Line extension |
Answer» A. Family brand |
25. |
It is one of the strategies of brand extension |
A. | Maggi Noodle |
B. | Maggie atta noodle |
C. | Maggi oats noodle |
D. | Maggi masala noodle |
Answer» A. Maggi Noodle |
26. |
Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____. |
A. | Brand extension strategy |
B. | Line extension strategy |
C. | Co-branding |
D. | Moving the brand up. |
Answer» A. Brand extension strategy |
27. |
Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because |
A. | Enhances Parent image |
B. | Confuse customer |
C. | Confuse Retailers |
D. | Can dilute brand image |
Answer» A. Enhances Parent image |
28. |
______ is an arrangement that associates a single product or service with more than one brand name. |
A. | Brand building |
B. | Brand leveraging |
C. | Co-branding |
D. | Brand strategies |
Answer» C. Co-branding |
29. |
________is a long-term plan for the development of a successful brand in order to achieve specific goals. |
A. | Brand building |
B. | Brand Equity |
C. | Brand strategy |
D. | Brand |
Answer» C. Brand strategy |
30. |
In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis |
A. | Customer |
B. | Competitor |
C. | Self- |
D. | Advertising |
Answer» A. Customer |
31. |
In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality |
A. | Brand promise |
B. | Brand strategy |
C. | Brand leveraging |
D. | Brand identity |
Answer» A. Brand promise |
32. |
At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis |
A. | Customer |
B. | Competitor |
C. | Self- |
D. | Advertising |
Answer» C. Self- |
33. |
Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as |
A. | Multi Branding |
B. | Multi product branding |
C. | Mix branding |
D. | Multi strategy |
Answer» B. Multi product branding |
34. |
_____________ is used when an organization uses one name for all its products: |
A. | Multi Strategy |
B. | . Multi branding strategy |
C. | Multi product branding strategy |
D. | . Mix branding |
Answer» C. Multi product branding strategy |
35. |
Multi product branding strategy is also known as: |
A. | Blanket or family branding strategy |
B. | Co- branding |
C. | Brand licensing |
D. | Generic branding |
Answer» A. Blanket or family branding strategy |
36. |
Brand ___________ is when a company changes a brand's status in the marketplace |
A. | Repositioning |
B. | Identity |
C. | Strategy |
D. | Leverage |
Answer» A. Repositioning |
37. |
Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ? |
A. | Dove |
B. | Pears |
C. | Dettol |
D. | Lifebuoy |
Answer» C. Dettol |
38. |
Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning |
A. | Increase of users |
B. | Increase of competitors |
C. | Increase of product |
D. | Increase of brand |
Answer» A. Increase of users |
39. |
Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers |
A. | Proctor and Gamble |
B. | Johnson and Johnson |
C. | Hindustan Unilever |
D. | Nestle |
Answer» B. Johnson and Johnson |
40. |
Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to |
A. | Increase occasion for use |
B. | Curb mosquito breeding |
C. | Increase Dengue |
D. | Increase malaria |
Answer» A. Increase occasion for use |
41. |
Milk maid repositioned itself from dairy whitener to |
A. | Artificial sweetener |
B. | Desert Ingredient |
C. | Sugar enhancer |
D. | Make sweets |
Answer» A. Artificial sweetener |
42. |
Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is |
A. | Oppo |
B. | ViVO |
C. | I phone |
D. | MI |
Answer» C. I phone |
43. |
Brand recall may be tested into two forms : Aided recall |
A. | Unaided recall |
B. | Brand recall |
C. | Brand recognition |
D. | Unaware brand |
Answer» A. Unaided recall |
44. |
A brand association is anything "linked" in memory to a brand for example : |
A. | TATA |
B. | Ronald Macdonald |
C. | Breeze |
D. | Starbucks |
Answer» B. Ronald Macdonald |
45. |
________is a measure of the attachment that a customer has to a brand. |
A. | Brand Association |
B. | Brand Loyalty |
C. | Brand equity |
D. | Brand Promise |
Answer» B. Brand Loyalty |
46. |
Ferrari and Jaguar are very high in differentiation but extremely low in_______ |
A. | Differentiation |
B. | Knowledge, |
C. | Relevance |
D. | Esteem |
Answer» C. Relevance |
47. |
Under powergrid choose the eroding brand |
A. | Nike |
B. | Nimbooz |
C. | Nutella |
D. | Nokia |
Answer» D. Nokia |
48. |
The brand manager role first developed by __________ in the mid -1930’s. |
A. | Johnson and Johnson |
B. | HUL |
C. | Procter & Gamble |
D. | Nestle |
Answer» C. Procter & Gamble |
49. |
Strategic brand objective include |
A. | Brand manager |
B. | Range brand manager |
C. | Brand Awareness |
D. | CEO |
Answer» C. Brand Awareness |
50. |
Select the odd one out. |
A. | Cadbury |
B. | Surf |
C. | Salt |
D. | Nike |
Answer» C. Salt |
51. |
Identification of source of product is important to the ________ |
A. | Employee |
B. | Consumer |
C. | Brand |
D. | Government |
Answer» B. Consumer |
52. |
__________is high when the brand is unknown. |
A. | Term |
B. | Trust |
C. | Risk |
D. | Quantity |
Answer» C. Risk |
53. |
Bisleri v/s unbranded bottled water indicates to a customer |
A. | Signal of quantity |
B. | Signal of Slogan |
C. | Signal of Tagline |
D. | Signal of quality |
Answer» D. Signal of quality |
54. |
It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst |
A. | Generic Product |
B. | Core Product |
C. | Expected product |
D. | Potential product |
Answer» B. Core Product |
55. |
I phone - Made in USA is an example of |
A. | Quality |
B. | Country of Origin |
C. | Product Scope |
D. | Brand image |
Answer» B. Country of Origin |
56. |
The major cause of brands losing their credibility and the identity is due to ------------- |
A. | Brand image |
B. | Brand Trap |
C. | Brand personality |
D. | Brand positioning |
Answer» B. Brand Trap |
57. |
Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____ |
A. | Brand image trap |
B. | Brand position trap |
C. | External perspective trap |
D. | Product–Attribute Fixation: |
Answer» A. Brand image trap |
58. |
Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________ |
A. | Brand image trap |
B. | Brand position trap |
C. | External perspective trap |
D. | Product–Attribute Fixation: |
Answer» B. Brand position trap |
59. |
How many positioning strategies are there ? |
A. | Five |
B. | Four |
C. | Three |
D. | Seven |
Answer» D. Seven |
60. |
As per the perceptual Map it is Low in sugar & Low in Calorie is |
A. | Pepsi |
B. | Fanta |
C. | Diet coke |
D. | Coke |
Answer» C. Diet coke |
61. |
As per the perceptual Map it is Cars that are expensive & sporty |
A. | BMW |
B. | Wagon R |
C. | NaNo |
D. | Honda city |
Answer» A. BMW |
62. |
Brand positioning of Tide - Tide hai tho white hai |
A. | Product Attribute |
B. | Price and Quality |
C. | User |
D. | Cultural symbol |
Answer» A. Product Attribute |
63. |
The brand that has a rugged personality is |
A. | Frooti |
B. | BMW |
C. | Woodland Shoes |
D. | Iphone |
Answer» C. Woodland Shoes |
64. |
Choose the brand with a sophisticated personality |
A. | Ghadi detergent |
B. | Mercedes |
C. | McDonald's |
D. | Pantaloons |
Answer» B. Mercedes |
65. |
Brand that promotes itself of having an honest and down-to -earth personality |
A. | Tata |
B. | Gucci |
C. | Porsche |
D. | Vivo |
Answer» A. Tata |
66. |
A brand that showcases a daring, imaginative and high spirited personality. |
A. | Thumbs Up |
B. | Raymond |
C. | Haldiram |
D. | Bata |
Answer» A. Thumbs Up |
67. |
McDonalds with Coca-Cola is an example of ____ type of co-branding. |
A. | Composite |
B. | Ingredient |
C. | vertical |
D. | brand extension |
Answer» A. Composite |
68. |
Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy. |
A. | Ingredient co-branding |
B. | Composite Co- branding |
C. | Ad- hoc |
D. | Moving the brand up |
Answer» A. Ingredient co-branding |
69. |
Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension |
A. | Advantage |
B. | Disadvantage |
C. | Loss |
D. | Image |
Answer» A. Advantage |
70. |
Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are |
A. | Brand extension |
B. | Line Extension |
C. | Co- branding |
D. | Ad- brands |
Answer» A. Brand extension |
71. |
Which of one of the following is an advantage of brand extension? |
A. | Can confuse or frustrate consumers |
B. | Can dilute brand meaning |
C. | Improve brand image |
D. | Can fail and hurt parent brand image |
Answer» C. Improve brand image |
72. |
A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as |
A. | Range brand |
B. | Individual brand |
C. | Family brand |
D. | Generic brand |
Answer» D. Generic brand |
73. |
In the brand-product matrix all current existing brand are represented in form of rows referred to as: |
A. | Brand equity |
B. | Brand Identity |
C. | Brand portfolio |
D. | Brand Personality |
Answer» C. Brand portfolio |
74. |
The brand product matrix can be defined as a graphical representation of all the brands and products sold by an: |
A. | City |
B. | Organization |
C. | People |
D. | Country |
Answer» B. Organization |
75. |
_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc. |
A. | Proud Mix |
B. | Proud line |
C. | Brand Mix |
D. | Brand Line |
Answer» B. Proud line |
76. |
Select the correct brand repositioning reasons |
A. | Changed market conditioning |
B. | Changing brand guidelines |
C. | Changing the customers |
D. | Changing the pricing |
Answer» A. Changed market conditioning |
77. |
Choose the correct example of repositioning where brands were successful in transforming their image & face |
A. | Hutch to Vodafone |
B. | Aircell to Idea |
C. | Idea to Docomo |
D. | Docomo to garuda |
Answer» A. Hutch to Vodafone |
78. |
This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi" |
A. | Amazon |
B. | Flipkart |
C. | Snapdeal |
D. | Myntra |
Answer» C. Snapdeal |
79. |
This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer |
A. | Non Satisfied |
B. | Non- Loyal |
C. | Committed |
D. | Satisfied |
Answer» B. Non- Loyal |
80. |
As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called |
A. | Switching-cost loyal. |
B. | Brand loyalist |
C. | Committed buyers |
D. | Satisfied buyers |
Answer» A. Switching-cost loyal. |
81. |
In 1996 developed the model of ‘Brand Equity Ten’ term was coined by |
A. | Kevin Keller |
B. | Isaac Jacob |
C. | David Aaker |
D. | Philip Kotler |
Answer» C. David Aaker |
82. |
Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model |
A. | Price Premium |
B. | Price reduction |
C. | Price quanity |
D. | Customer satisfaction |
Answer» A. Price Premium |
83. |
Graveyard model and Brand Asset evaluator both were coined by |
A. | David aaker |
B. | Young and Rublicam |
C. | Isaac Jacob |
D. | Al ries and Jack trout |
Answer» B. Young and Rublicam |
84. |
Brand strength comes from a combination of Differentiation and ____ |
A. | Esteem |
B. | Knowledge |
C. | Brand stature |
D. | Relevance |
Answer» D. Relevance |
85. |
Brand stature is built from a combination of Esteem and ___ |
A. | Differentiation |
B. | Knowledge |
C. | Relevance |
D. | Market share |
Answer» B. Knowledge |
86. |
Which imperative used to create mechanisms to coordinate brand building across diverse media? |
A. | Coordination across the Organization |
B. | Coordination across Media |
C. | Coordination across Market |
D. | Brand manager |
Answer» B. Coordination across Media |
87. |
Which imperative marketer used when a brand is present in multiple markets? |
A. | Coordination across the Organization |
B. | Coordination across Media |
C. | Coordination across Market |
D. | Brand portfolio |
Answer» C. Coordination across Market |
88. |
Coordinating strategy & tactics across market includes_______ |
A. | Brand positioning |
B. | Brand leveraging |
C. | Marketing Research |
D. | Brand |
Answer» C. Marketing Research |
89. |
________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs. |
A. | media |
B. | Brand identity |
C. | Market |
D. | Organizational unit |
Answer» B. Brand identity |
90. |
The brand’s __________is dictated by the past actions of product developers. |
A. | future |
B. | current status |
C. | name |
D. | logo |
Answer» A. future |
91. |
Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of |
A. | Sub brand |
B. | Mix Branding |
C. | Generic Brand |
D. | Genric Branding |
Answer» A. Sub brand |
92. |
Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example |
A. | Mc Maharaja, Mc Aloo Tikki |
B. | Lux , Pears |
C. | Surf, Rin |
D. | Tide , Pantene |
Answer» A. Mc Maharaja, Mc Aloo Tikki |
93. |
Which of the following brands is not a multinational chain of coffeehouses? |
A. | Starbucks |
B. | Café Coffee Day |
C. | Grofer’s |
D. | Barista |
Answer» C. Grofer’s |
94. |
Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business. |
A. | Media |
B. | Market |
C. | Coordination across the organization |
D. | Sales |
Answer» C. Coordination across the organization |
95. |
Products are bundles of attributes while brands are bundles of |
A. | Trust |
B. | Belief |
C. | Benefits |
D. | Risk |
Answer» C. Benefits |
96. |
It is the ultimate achievement-need of branding |
A. | Brand Relationship |
B. | Brand Associations |
C. | Brand Looks |
D. | Brand elements |
Answer» A. Brand Relationship |
97. |
It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as |
A. | Brand Symbol |
B. | Brand Looks |
C. | Brand relationship |
D. | Brand quality |
Answer» A. Brand Symbol |
98. |
Brand allows consumers to distinguish between different company offerings. This is an _______ to branding |
A. | Disadvantage |
B. | Advantage |
C. | Relationship |
D. | Image |
Answer» B. Advantage |
99. |
Product–Attribute Fixation happens when brand is much more than a product . Apt example is |
A. | Jantan sweets |
B. | Xerox |
C. | Sapat |
D. | Nature's basket |
Answer» B. Xerox |
100. |
Brands that allows people to express themselves to others |
A. | Self-Expressive |
B. | Functional Benefit |
C. | Emotional Benefit |
D. | Brand Image |
Answer» A. Self-Expressive |
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