230+ Media Planning and Buying Solved MCQs

1.

Media Planning helps to allocate

A. Media Space
B. Media Budget
C. advertising Budget
D. advertising funds to the right products in the media mix
Answer» A. Media Space
2.

Media Buyer is responsible for

A. Developing the media mix
B. Media planning
C. Media Buying
D. Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client.
Answer» D. Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client.
3.

Preferred Positions

A. Locations in print media that offer readership advantages. Preferred positions never carry a premium surcharge
B. Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge
C. First page advertisement
D. Back page advertisement
Answer» B. Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge
4.

Make-Goods

A. Sales promotion
B. Manufacturing good
C. Selecting the good position in Print advertisement
D. A policy of compensating for missed positions or errors in handling the message presentation
Answer» D. A policy of compensating for missed positions or errors in handling the message presentation
5.

Seasonality/Timing

A. When the sales of the brand is at peak
B. Information regarding seasonality of the product is an important consideration for the media planner
C. Festival season
D. Information regarding seasonality of the product is not an important consideration for the media planner
Answer» B. Information regarding seasonality of the product is an important consideration for the media planner
6.

Target Audience

A. A profile of those who buy the existing product category
B. those who buy competitive brands
C. Those who are not in the campaign planning
D. A profile of those who buy the existing product category as also those who buy competitive brands is a very important
Answer» D. A profile of those who buy the existing product category as also those who buy competitive brands is a very important
7.

What is the full form of TRP in Media Industry?

A. Television review point
B. Travel rating point
C. Television rating point
D. Travel review point
Answer» C. Television rating point
8.

What is the full form of BARC?

A. Broadcast Audience Research Council
B. Broadcast Audience Review Council
C. Broadcast Audience Research Committee
D. Broadcast Audience Review Committee
Answer» A. Broadcast Audience Research Council
9.

What is the full form of NCCS in Media Planning?

A. New Customer Classification System
B. New Consumer Classification System
C. New Channel Classification System
D. National Coalition for Cancer Survivorship.
Answer» B. New Consumer Classification System
10.

NCCS divides the television owning household as:

A. AB
B. ABC
C. ABCD
D. ABCDE
Answer» D. ABCDE
11.

Following is not in the consumer durables listed in NCCS

A. Electricity Connection
B. Ceiling Fan
C. Gas Stove
D. Mobile phone
Answer» D. Mobile phone
12.

IRS provides

A. Circulation Details
B. Readership Details
C. TRP Details
D. GRP Details
Answer» B. Readership Details
13.

An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement.

A. Run of Press
B. Run of Schedule
C. Share of Voice
D. Spot buys
Answer» B. Run of Schedule
14.

What is the full form of TAM?

A. Television Audience Measurement
B. Tally Average Media
C. Television Audio Media
D. Telephone Audio Movie
Answer» A. Television Audience Measurement
15.

In NCD, D stands for?

A. Decision
B. Directory
C. Direction
D. Declaration
Answer» A. Decision
16.

ABC stands for?

A. All Broadcast of Circulation
B. Audit Bureau of Circulation
C. Annual Broadcast of Channels
D. All board of Circulation
Answer» B. Audit Bureau of Circulation
17.

RAM in Media Research stands for?

A. Reach and Analysis of Media
B. Readership and analysis of Media
C. Research and Analysis of Media
D. Research and Analysis of Market
Answer» C. Research and Analysis of Media
18.

It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.

A. Flexibility
B. Scheduling
C. Reach
D. Frequency
Answer» B. Scheduling
19.

The total number of different households exposed at least once, to a medium during a given period

A. Of time.
B. Scheduling
C. Frequency
D. Reach
Answer» D. Reach
20.

It refers to the number of times the receiver is exposed to the media vehicle

A. Scheduling
B. Frequency
C. Reach
D. Budget
Answer» B. Frequency
21.

The choice of media will depend to a large extent upon the size of

A. Advertising Plan
B. Advertising message
C. Advertising theme
D. Advertising budget
Answer» D. Advertising budget
22.

They can be classified in terms of age, income, occupation & other variable.

A. Target Audience
B. Message weight
C. Market size
D. Market trend
Answer» A. Target Audience
23.

It refers to a pattern of advertising in a media schedule.

A. Message weight
B. Codes
C. continuity
D. Schedule
Answer» C. continuity
24.

Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.

A. Continuous
B. pulsing
C. discontinuous
D. Flighting
Answer» B. pulsing
25.

It is expressed in terms of gross impressions or GRPs

A. Message weight
B. Media Vehicle.
C. Frequency
D. Reach
Answer» A. Message weight
26.

The formulae for GRPs is

A. Reach -frequency
B. Reach/ Frequency
C. Reach X Frequency
D. Reach + frequency.
Answer» C. Reach X Frequency
27.

Placing media throughout the year with equal weight in each month

A. During peak selling periods
B. Flighting/ Bursting
C. Continuous
D. Pulsing
Answer» C. Continuous
28.

A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy

A. Pulsing
B. Flighting
C. Sighting
D. Continuity
Answer» B. Flighting
29.

__________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc

A. Classified Ads.
B. Cooperative advertisements
C. Surrogate Advertising
D. Subliminal Advertising
Answer» A. Classified Ads.
30.

_____________measures the sales strength of a brand in a particular area.

A. Brand Development Index
B. Category Development Index
C. Share of Mind
D. Share of Voice
Answer» A. Brand Development Index
31.

_______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)

A. GRP
B. Cost Per Thousand
C. Frequency
D. Cost per Hundred
Answer» B. Cost Per Thousand
32.

Every Media plan begins with an analysis of the _________

A. Market or Environment
B. Media Mix
C. Media budgeting
D. Media objectives
Answer» A. Market or Environment
33.

The total number of potential exposures (audience size by the number of times the ad message is used during a period).

A. Gross Impressions
B. Cost per thousand
C. Share of Mind
D. Share of Voice
Answer» A. Gross Impressions
34.

The process of purchasing space in a media is:

A. Media Purchasing
B. Media Spacing
C. Media Buying
D. Media Scheduling
Answer» C. Media Buying
35.

Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of

A. Direct advertising
B. Transit advertising
C. Meta ads
D. Traditional advertising
Answer» B. Transit advertising
36.

What is scheduling a syndicated program on a five day per week basis called?

A. Scheduling
B. Stripping
C. Controlling
D. Diversifying
Answer» B. Stripping
37.

“The ideal time and place at which consumers of a product or service can be reached with an advertising message.”

A. Aperture advertising
B. Public relation
C. Human resources
D. Ambient advertising
Answer» A. Aperture advertising
38.

The full form of PPC is;

A. Planning, plotting and consistency
B. Pay per click
C. Planning, production and commitment
D. Pay per content
Answer» B. Pay per click
39.

Internet marketing that involves paid promotion of website by increase visibility in search engines is called. 

A. SEO
B. SEM
C. Facebook Ads
D. PPC
Answer» B. SEM
40.

Full form of CPO is

A. Cost per email open
B. Calculate per opportunity
C. Cost per opinion
D. Create & paid opprtunity
Answer» A. Cost per email open
41.

If readership is 4000 and Duplication is 200 what is the net readership

A. 3800
B. 3900
C. 3600
D. 3500
Answer» A. 3800
42.

If Readership is 45000 and insertions is 8 what is the OTS

A. 360000
B. 370000
C. 380000
D. 390000
Answer» A. 360000
43.

If OTS is 250000 and Net readership is 190000, what is the average

A. 1.34
B. 1.33
C. 1.32
D. 1.31
Answer» D. 1.31
44.

If reach is 80 and frequency is 4 calculate GRP

A. 310
B. 320
C. 330
D. 340
Answer» B. 320
45.

If Budget is 700000 and GRP is 400 what is CPRP

A. 1755
B. 1760
C. 1750
D. 1765
Answer» C. 1750
46.

If the reach 50 and frequency is 15, what is the GRP?

A. 750
B. 755
C. 760
D. 765
Answer» A. 750
47.

What is the value of CPM, if the cost of advertisement is 98000 and readership is 4, 80,000?

A. 204.26
B. 204.16
C. 204.36
D. 204.46
Answer» B. 204.16
48.

If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)

A. Rs 3360000
B. Rs 3460000
C. Rs 3560000
D. Rs 3660000
Answer» A. Rs 3360000
49.

If India Today full page cost is Rs 630000 but will be the cost of three insertions of full page

A. Rs 1790000
B. Rs 1990000
C. Rs 1890000
D. Rs 1690000
Answer» C. Rs 1890000
50.

If AEC is 30000, CPRP is 900, calculate % of target audience

A. 34.33
B. 32.33
C. 35.33
D. 33.33
Answer» D. 33.33
51.

Web properties are a part of

A. owned media
B. paid media
C. both owned and paid media
D. earned media
Answer» A. owned media
52.

The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.

A. Direct Digital Ad Buying
B. Programmatic Buying
C. Direct Campaign
D. Ad networking
Answer» B. Programmatic Buying
53.

What are people’s Meter?

A. A device to count people on a specific place
B. A device attached to TV set in order to record the viewers at specific programmes
C. A national device to count people
D. A national device to count radio coverage
Answer» B. A device attached to TV set in order to record the viewers at specific programmes
54.

What is Ambient Advertising?

A. Advertising in an open sky
B. Advertising in unusual place
C. Advertising in a good ambience of restaurant
D. Advertising in an ground hoardings
Answer» B. Advertising in unusual place
55.

What is Tear sheets?

A. Sheets tore in two sheets
B. Page cut from magazine or newspaper sent to advertiser.
C. Not proper insertion of advertisement
D. Two advertisement placed in different sheets of magazines
Answer» B. Page cut from magazine or newspaper sent to advertiser.
56.

Media Brief

A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
B. It describes what you want the media plan to accomplish.
C. It describes how the advertiser will achieve the stated media objectives
D. It is the same brand’s percent of total sales for the new category for the same time period.
Answer» A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
57.

Media Objectives

A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
B. It describes what you want the media plan to accomplish.
C. It describes how the advertiser will achieve the stated media objectives
D. It is the same brand’s percent of total sales for the new category for the same time period.
Answer» B. It describes what you want the media plan to accomplish.
58.

Media Strategy

A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
B. It describes what you want the media plan to accomplish.
C. It describes how the advertiser will achieve the stated media objectives
D. It is the same brand’s percent of total sales for the new category for the same time period.
Answer» C. It describes how the advertiser will achieve the stated media objectives
59.

Share of Market

A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
B. It describes what you want the media plan to accomplish.
C. It describes how the advertiser will achieve the stated media objectives
D. It is the same brand’s percent of total sales for the new category for the same time period.
Answer» D. It is the same brand’s percent of total sales for the new category for the same time period.
60.

GVT stands for = Gross.......................... per thousand.

A. visualization
B. viewership
C. viewpoint
D. visual
Answer» B. viewership
61.

Split run facilities.

A. Technique used to test the effectiveness of Product.
B. Technique used to test the effectiveness of service.
C. Technique used to test the effectiveness of advertising copy.
D. Technique used to test the effectiveness of budget.
Answer» C. Technique used to test the effectiveness of advertising copy.
62.

Frequency Formula is:

A. RxGRP
B. GRP/R
C. R/GRP
D. TRP/R
Answer» B. GRP/R
63.

Reach Formula is

A. FxGRP
B. GRP/F
C. F/GRP
D. TRP/F
Answer» B. GRP/F
64.

Budget Formula is

A. GRP/CPRP
B. R/CPRP
C. F/CPRP
D. GRP x CPRP
Answer» D. GRP x CPRP
65.

OTS formula is

A. Readership x Insertions
B. Readership/Insertions
C. GRP/Insertions
D. GRP x Readership
Answer» A. Readership x Insertions
66.

CPM formula is

A. Cost of Ad /readership
B. Cost of Ad x readership
C. ( Cost of Ad /readership) x 1000
D. 1000 x readership
Answer» C. ( Cost of Ad /readership) x 1000
67.

In Term AEC, 'E' stands for.....................

A. experience
B. experts
C. Exposure
D. Except
Answer» C. Exposure
68.

Average frequency formula is

A. OTS x Net readership
B. OTS / Duplication
C. OTS x Duplication
D. OTS / Net readership
Answer» D. OTS / Net readership
69.

GVT Formula is

A. Reach x Frequency
B. Reach (000’s) x Frequency
C. Reach x Frequency (000’s)
D. Reach (000’s) x TRP
Answer» B. Reach (000’s) x Frequency
70.

Reach % formula is

A. (No of People Reached /Universe) x 100
B. (No of People Reached /Universe)
C. (Frequency /Universe) x 100
D. No of People x 100
Answer» A. (No of People Reached /Universe) x 100
71.

Reach 000’s formula is

A. (No of People Reached) X 1,000
B. (No of People Reached)/100
C. (No of People Reached)/1,000
D. No of People Reached) X 1,00
Answer» C. (No of People Reached)/1,000
72.

Print advertising is sometimes called

A. Business Advertising
B. Press Advertising
C. Electronic Advertising
D. Media Advertising
Answer» B. Press Advertising
73.

It refers to total advertising required during a particular period.

A. Weight
B. Campaign
C. Media Plan
D. CPM
Answer» A. Weight
74.

This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details

A. Media Objective
B. Insertion order
C. Media Scheduling
D. Media Budget
Answer» B. Insertion order
75.

Identify one reason media choices have become more difficult in recent years

A. Internet is used more frequently than any other medium
B. Segmentation of media and consumers
C. satellite radio has come on the scene
D. Newspaper now use colour
Answer» B. Segmentation of media and consumers
76.

Which of the following is an advantage of using direct mail as a media vehicle?

A. combines sight, sound and movement
B. larger than life
C. social dominance
D. highly personal
Answer» D. highly personal
77.

The demerits of magazine advertising are:

A. selectivity
B. loyalty and prestige
C. inflexibility
D. visual display
Answer» C. inflexibility
78.

The merits of radio advertising is

A. offering scope for continued messages
B. Not mass coverage
C. not selectivity
D. group coverage
Answer» A. offering scope for continued messages
79.

The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe

A. web
B. TV
C. radio
D. outdoor
Answer» A. web
80.

The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________

A. Fragmentation
B. isolation
C. composition
D. clutter
Answer» A. Fragmentation
81.

one of the following is not strength of magazines

A. Shelf-life
B. Inherent design flexibility
C. Quality reproduction
D. Deadline flexibility
Answer» A. Shelf-life
82.

Radio is often referred to as _________________

A. The theater of the Absurd
B. Mindful theater
C. The theater of the mind
D. Surround sound
Answer» C. The theater of the mind
83.

In general, newspaper offers __________ as a media choice.

A. Low selectivity
B. high selectivity
C. low impact
D. average impact
Answer» A. Low selectivity
84.

Interactive media can be best described as ____________

A. customized marketing message
B. marketing communications mix
D. Marketing mix
Answer» D. Marketing mix
85.

Which of the following is not strength of the television medium?

A. cost efficient medium for reach
B. high impact and dynamic medium/
C. High reach medium
D. high initial production cost
Answer» D. high initial production cost
86.

If the reach 30 and frequency is 25, what is the GRP?

A. 720
B. 750
C. 740
D. 780
Answer» B. 750
87.

What is the value of CPT, if the cost of advertisement is 92000 and universe/circulation is 2,70,000?

A. 340.64
B. 350.64
C. 340.74
D. 320.84
Answer» C. 340.74
88.

What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00

A. 5.5
B. 4.39
C. 4.5
D. 2.7
Answer» B. 4.39
89.

If Budget is 500000 and GRP is 500 what is CPRP

A. 1000
B. 2000
C. 3000
D. 4000
Answer» A. 1000
90.

If readership is 10000 and Duplication is 1000 what is the net readership

A. 6000
B. 7000
C. 8000
D. 9000
Answer» D. 9000
91.

If the reach 30 and frequency is 25, what is the GRP?

A. 750
Answer» A. 750
92.

What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000?

A. 340.74
Answer» A. 340.74
93.

What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00

A. 4.39
Answer» A. 4.39
94.

If Budget is 500000 and GRP is 500 what is CPRP

A. 5000
B. 1000
C. 2000
D. 3000
Answer» B. 1000
95.

If readership is 10000 and Duplication is 1000 what is the net readership

A. 8000
B. 9000
C. 7000
D. 6000
Answer» B. 9000
96.

If readership is 5000 and Duplication is 300 what is the net readership

A. 4700
B. 4710
C. 4720
D. 4800
Answer» A. 4700
97.

If Readership is 35000 and insertions is 7 what is the OTS

A. 255000
B. 265000
C. 245000
D. 275000
Answer» C. 245000
98.

If OTS is 350000 and Net readership is 150000, what is the average

A. 2.33
B. 2.34
C. 2.35
D. 2.36
Answer» A. 2.33
99.

If reach is 40 and frequency is 5 calculate GRP

A. 300
B. 400
C. 500
D. 200
Answer» D. 200
100.

If Budget is 800000 and GRP is 300 what is CPRP

A. 2866.66
B. 2766.66
C. 3666.66
D. 2666.66
Answer» D. 2666.66
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