McqMate
1. |
Media Planning helps to allocate |
A. | Media Space |
B. | Media Budget |
C. | advertising Budget |
D. | advertising funds to the right products in the media mix |
Answer» A. Media Space |
2. |
Media Buyer is responsible for |
A. | Developing the media mix |
B. | Media planning |
C. | Media Buying |
D. | Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. |
Answer» D. Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. |
3. |
Preferred Positions |
A. | Locations in print media that offer readership advantages. Preferred positions never carry a premium surcharge |
B. | Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge |
C. | First page advertisement |
D. | Back page advertisement |
Answer» B. Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge |
4. |
Make-Goods |
A. | Sales promotion |
B. | Manufacturing good |
C. | Selecting the good position in Print advertisement |
D. | A policy of compensating for missed positions or errors in handling the message presentation |
Answer» D. A policy of compensating for missed positions or errors in handling the message presentation |
5. |
Seasonality/Timing |
A. | When the sales of the brand is at peak |
B. | Information regarding seasonality of the product is an important consideration for the media planner |
C. | Festival season |
D. | Information regarding seasonality of the product is not an important consideration for the media planner |
Answer» B. Information regarding seasonality of the product is an important consideration for the media planner |
6. |
Target Audience |
A. | A profile of those who buy the existing product category |
B. | those who buy competitive brands |
C. | Those who are not in the campaign planning |
D. | A profile of those who buy the existing product category as also those who buy competitive brands is a very important |
Answer» D. A profile of those who buy the existing product category as also those who buy competitive brands is a very important |
7. |
What is the full form of TRP in Media Industry? |
A. | Television review point |
B. | Travel rating point |
C. | Television rating point |
D. | Travel review point |
Answer» C. Television rating point |
8. |
What is the full form of BARC? |
A. | Broadcast Audience Research Council |
B. | Broadcast Audience Review Council |
C. | Broadcast Audience Research Committee |
D. | Broadcast Audience Review Committee |
Answer» A. Broadcast Audience Research Council |
9. |
What is the full form of NCCS in Media Planning? |
A. | New Customer Classification System |
B. | New Consumer Classification System |
C. | New Channel Classification System |
D. | National Coalition for Cancer Survivorship. |
Answer» B. New Consumer Classification System |
10. |
NCCS divides the television owning household as: |
A. | AB |
B. | ABC |
C. | ABCD |
D. | ABCDE |
Answer» D. ABCDE |
11. |
Following is not in the consumer durables listed in NCCS |
A. | Electricity Connection |
B. | Ceiling Fan |
C. | Gas Stove |
D. | Mobile phone |
Answer» D. Mobile phone |
12. |
IRS provides |
A. | Circulation Details |
B. | Readership Details |
C. | TRP Details |
D. | GRP Details |
Answer» B. Readership Details |
13. |
An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement. |
A. | Run of Press |
B. | Run of Schedule |
C. | Share of Voice |
D. | Spot buys |
Answer» B. Run of Schedule |
14. |
What is the full form of TAM? |
A. | Television Audience Measurement |
B. | Tally Average Media |
C. | Television Audio Media |
D. | Telephone Audio Movie |
Answer» A. Television Audience Measurement |
15. |
In NCD, D stands for? |
A. | Decision |
B. | Directory |
C. | Direction |
D. | Declaration |
Answer» A. Decision |
16. |
ABC stands for? |
A. | All Broadcast of Circulation |
B. | Audit Bureau of Circulation |
C. | Annual Broadcast of Channels |
D. | All board of Circulation |
Answer» B. Audit Bureau of Circulation |
17. |
RAM in Media Research stands for? |
A. | Reach and Analysis of Media |
B. | Readership and analysis of Media |
C. | Research and Analysis of Media |
D. | Research and Analysis of Market |
Answer» C. Research and Analysis of Media |
18. |
It refers to the pattern of advertising timing, represented as plots on a yearly flow chart. |
A. | Flexibility |
B. | Scheduling |
C. | Reach |
D. | Frequency |
Answer» B. Scheduling |
19. |
The total number of different households exposed at least once, to a medium during a given period |
A. | Of time. |
B. | Scheduling |
C. | Frequency |
D. | Reach |
Answer» D. Reach |
20. |
It refers to the number of times the receiver is exposed to the media vehicle |
A. | Scheduling |
B. | Frequency |
C. | Reach |
D. | Budget |
Answer» B. Frequency |
21. |
The choice of media will depend to a large extent upon the size of |
A. | Advertising Plan |
B. | Advertising message |
C. | Advertising theme |
D. | Advertising budget |
Answer» D. Advertising budget |
22. |
They can be classified in terms of age, income, occupation & other variable. |
A. | Target Audience |
B. | Message weight |
C. | Market size |
D. | Market trend |
Answer» A. Target Audience |
23. |
It refers to a pattern of advertising in a media schedule. |
A. | Message weight |
B. | Codes |
C. | continuity |
D. | Schedule |
Answer» C. continuity |
24. |
Strategy of running campaign steadily with intermittent increase in advertising at certain intervals. |
A. | Continuous |
B. | pulsing |
C. | discontinuous |
D. | Flighting |
Answer» B. pulsing |
25. |
It is expressed in terms of gross impressions or GRPs |
A. | Message weight |
B. | Media Vehicle. |
C. | Frequency |
D. | Reach |
Answer» A. Message weight |
26. |
The formulae for GRPs is |
A. | Reach -frequency |
B. | Reach/ Frequency |
C. | Reach X Frequency |
D. | Reach + frequency. |
Answer» C. Reach X Frequency |
27. |
Placing media throughout the year with equal weight in each month |
A. | During peak selling periods |
B. | Flighting/ Bursting |
C. | Continuous |
D. | Pulsing |
Answer» C. Continuous |
28. |
A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy |
A. | Pulsing |
B. | Flighting |
C. | Sighting |
D. | Continuity |
Answer» B. Flighting |
29. |
__________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc |
A. | Classified Ads. |
B. | Cooperative advertisements |
C. | Surrogate Advertising |
D. | Subliminal Advertising |
Answer» A. Classified Ads. |
30. |
_____________measures the sales strength of a brand in a particular area. |
A. | Brand Development Index |
B. | Category Development Index |
C. | Share of Mind |
D. | Share of Voice |
Answer» A. Brand Development Index |
31. |
_______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience) |
A. | GRP |
B. | Cost Per Thousand |
C. | Frequency |
D. | Cost per Hundred |
Answer» B. Cost Per Thousand |
32. |
Every Media plan begins with an analysis of the _________ |
A. | Market or Environment |
B. | Media Mix |
C. | Media budgeting |
D. | Media objectives |
Answer» A. Market or Environment |
33. |
The total number of potential exposures (audience size by the number of times the ad message is used during a period). |
A. | Gross Impressions |
B. | Cost per thousand |
C. | Share of Mind |
D. | Share of Voice |
Answer» A. Gross Impressions |
34. |
The process of purchasing space in a media is: |
A. | Media Purchasing |
B. | Media Spacing |
C. | Media Buying |
D. | Media Scheduling |
Answer» C. Media Buying |
35. |
Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of |
A. | Direct advertising |
B. | Transit advertising |
C. | Meta ads |
D. | Traditional advertising |
Answer» B. Transit advertising |
36. |
What is scheduling a syndicated program on a five day per week basis called? |
A. | Scheduling |
B. | Stripping |
C. | Controlling |
D. | Diversifying |
Answer» B. Stripping |
37. |
“The ideal time and place at which consumers of a product or service can be reached with an advertising message.” |
A. | Aperture advertising |
B. | Public relation |
C. | Human resources |
D. | Ambient advertising |
Answer» A. Aperture advertising |
38. |
The full form of PPC is; |
A. | Planning, plotting and consistency |
B. | Pay per click |
C. | Planning, production and commitment |
D. | Pay per content |
Answer» B. Pay per click |
39. |
Internet marketing that involves paid promotion of website by increase visibility in search engines is called. |
A. | SEO |
B. | SEM |
C. | Facebook Ads |
D. | PPC |
Answer» B. SEM |
40. |
Full form of CPO is |
A. | Cost per email open |
B. | Calculate per opportunity |
C. | Cost per opinion |
D. | Create & paid opprtunity |
Answer» A. Cost per email open |
41. |
If readership is 4000 and Duplication is 200 what is the net readership |
A. | 3800 |
B. | 3900 |
C. | 3600 |
D. | 3500 |
Answer» A. 3800 |
42. |
If Readership is 45000 and insertions is 8 what is the OTS |
A. | 360000 |
B. | 370000 |
C. | 380000 |
D. | 390000 |
Answer» A. 360000 |
43. |
If OTS is 250000 and Net readership is 190000, what is the average |
A. | 1.34 |
B. | 1.33 |
C. | 1.32 |
D. | 1.31 |
Answer» D. 1.31 |
44. |
If reach is 80 and frequency is 4 calculate GRP |
A. | 310 |
B. | 320 |
C. | 330 |
D. | 340 |
Answer» B. 320 |
45. |
If Budget is 700000 and GRP is 400 what is CPRP |
A. | 1755 |
B. | 1760 |
C. | 1750 |
D. | 1765 |
Answer» C. 1750 |
46. |
If the reach 50 and frequency is 15, what is the GRP? |
A. | 750 |
B. | 755 |
C. | 760 |
D. | 765 |
Answer» A. 750 |
47. |
What is the value of CPM, if the cost of advertisement is 98000 and readership is 4, 80,000? |
A. | 204.26 |
B. | 204.16 |
C. | 204.36 |
D. | 204.46 |
Answer» B. 204.16 |
48. |
If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm) |
A. | Rs 3360000 |
B. | Rs 3460000 |
C. | Rs 3560000 |
D. | Rs 3660000 |
Answer» A. Rs 3360000 |
49. |
If India Today full page cost is Rs 630000 but will be the cost of three insertions of full page |
A. | Rs 1790000 |
B. | Rs 1990000 |
C. | Rs 1890000 |
D. | Rs 1690000 |
Answer» C. Rs 1890000 |
50. |
If AEC is 30000, CPRP is 900, calculate % of target audience |
A. | 34.33 |
B. | 32.33 |
C. | 35.33 |
D. | 33.33 |
Answer» D. 33.33 |
51. |
Web properties are a part of |
A. | owned media |
B. | paid media |
C. | both owned and paid media |
D. | earned media |
Answer» A. owned media |
52. |
The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer. |
A. | Direct Digital Ad Buying |
B. | Programmatic Buying |
C. | Direct Campaign |
D. | Ad networking |
Answer» B. Programmatic Buying |
53. |
What are people’s Meter? |
A. | A device to count people on a specific place |
B. | A device attached to TV set in order to record the viewers at specific programmes |
C. | A national device to count people |
D. | A national device to count radio coverage |
Answer» B. A device attached to TV set in order to record the viewers at specific programmes |
54. |
What is Ambient Advertising? |
A. | Advertising in an open sky |
B. | Advertising in unusual place |
C. | Advertising in a good ambience of restaurant |
D. | Advertising in an ground hoardings |
Answer» B. Advertising in unusual place |
55. |
What is Tear sheets? |
A. | Sheets tore in two sheets |
B. | Page cut from magazine or newspaper sent to advertiser. |
C. | Not proper insertion of advertisement |
D. | Two advertisement placed in different sheets of magazines |
Answer» B. Page cut from magazine or newspaper sent to advertiser. |
56. |
Media Brief |
A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
B. | It describes what you want the media plan to accomplish. |
C. | It describes how the advertiser will achieve the stated media objectives |
D. | It is the same brand’s percent of total sales for the new category for the same time period. |
Answer» A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
57. |
Media Objectives |
A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
B. | It describes what you want the media plan to accomplish. |
C. | It describes how the advertiser will achieve the stated media objectives |
D. | It is the same brand’s percent of total sales for the new category for the same time period. |
Answer» B. It describes what you want the media plan to accomplish. |
58. |
Media Strategy |
A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
B. | It describes what you want the media plan to accomplish. |
C. | It describes how the advertiser will achieve the stated media objectives |
D. | It is the same brand’s percent of total sales for the new category for the same time period. |
Answer» C. It describes how the advertiser will achieve the stated media objectives |
59. |
Share of Market |
A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
B. | It describes what you want the media plan to accomplish. |
C. | It describes how the advertiser will achieve the stated media objectives |
D. | It is the same brand’s percent of total sales for the new category for the same time period. |
Answer» D. It is the same brand’s percent of total sales for the new category for the same time period. |
60. |
GVT stands for = Gross.......................... per thousand. |
A. | visualization |
B. | viewership |
C. | viewpoint |
D. | visual |
Answer» B. viewership |
61. |
Split run facilities. |
A. | Technique used to test the effectiveness of Product. |
B. | Technique used to test the effectiveness of service. |
C. | Technique used to test the effectiveness of advertising copy. |
D. | Technique used to test the effectiveness of budget. |
Answer» C. Technique used to test the effectiveness of advertising copy. |
62. |
Frequency Formula is: |
A. | RxGRP |
B. | GRP/R |
C. | R/GRP |
D. | TRP/R |
Answer» B. GRP/R |
63. |
Reach Formula is |
A. | FxGRP |
B. | GRP/F |
C. | F/GRP |
D. | TRP/F |
Answer» B. GRP/F |
64. |
Budget Formula is |
A. | GRP/CPRP |
B. | R/CPRP |
C. | F/CPRP |
D. | GRP x CPRP |
Answer» D. GRP x CPRP |
65. |
OTS formula is |
A. | Readership x Insertions |
B. | Readership/Insertions |
C. | GRP/Insertions |
D. | GRP x Readership |
Answer» A. Readership x Insertions |
66. |
CPM formula is |
A. | Cost of Ad /readership |
B. | Cost of Ad x readership |
C. | ( Cost of Ad /readership) x 1000 |
D. | 1000 x readership |
Answer» C. ( Cost of Ad /readership) x 1000 |
67. |
In Term AEC, 'E' stands for..................... |
A. | experience |
B. | experts |
C. | Exposure |
D. | Except |
Answer» C. Exposure |
68. |
Average frequency formula is |
A. | OTS x Net readership |
B. | OTS / Duplication |
C. | OTS x Duplication |
D. | OTS / Net readership |
Answer» D. OTS / Net readership |
69. |
GVT Formula is |
A. | Reach x Frequency |
B. | Reach (000’s) x Frequency |
C. | Reach x Frequency (000’s) |
D. | Reach (000’s) x TRP |
Answer» B. Reach (000’s) x Frequency |
70. |
Reach % formula is |
A. | (No of People Reached /Universe) x 100 |
B. | (No of People Reached /Universe) |
C. | (Frequency /Universe) x 100 |
D. | No of People x 100 |
Answer» A. (No of People Reached /Universe) x 100 |
71. |
Reach 000’s formula is |
A. | (No of People Reached) X 1,000 |
B. | (No of People Reached)/100 |
C. | (No of People Reached)/1,000 |
D. | No of People Reached) X 1,00 |
Answer» C. (No of People Reached)/1,000 |
72. |
Print advertising is sometimes called |
A. | Business Advertising |
B. | Press Advertising |
C. | Electronic Advertising |
D. | Media Advertising |
Answer» B. Press Advertising |
73. |
It refers to total advertising required during a particular period. |
A. | Weight |
B. | Campaign |
C. | Media Plan |
D. | CPM |
Answer» A. Weight |
74. |
This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details |
A. | Media Objective |
B. | Insertion order |
C. | Media Scheduling |
D. | Media Budget |
Answer» B. Insertion order |
75. |
Identify one reason media choices have become more difficult in recent years |
A. | Internet is used more frequently than any other medium |
B. | Segmentation of media and consumers |
C. | satellite radio has come on the scene |
D. | Newspaper now use colour |
Answer» B. Segmentation of media and consumers |
76. |
Which of the following is an advantage of using direct mail as a media vehicle? |
A. | combines sight, sound and movement |
B. | larger than life |
C. | social dominance |
D. | highly personal |
Answer» D. highly personal |
77. |
The demerits of magazine advertising are: |
A. | selectivity |
B. | loyalty and prestige |
C. | inflexibility |
D. | visual display |
Answer» C. inflexibility |
78. |
The merits of radio advertising is |
A. | offering scope for continued messages |
B. | Not mass coverage |
C. | not selectivity |
D. | group coverage |
Answer» A. offering scope for continued messages |
79. |
The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe |
A. | web |
B. | TV |
C. | radio |
D. | outdoor |
Answer» A. web |
80. |
The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________ |
A. | Fragmentation |
B. | isolation |
C. | composition |
D. | clutter |
Answer» A. Fragmentation |
81. |
one of the following is not strength of magazines |
A. | Shelf-life |
B. | Inherent design flexibility |
C. | Quality reproduction |
D. | Deadline flexibility |
Answer» A. Shelf-life |
82. |
Radio is often referred to as _________________ |
A. | The theater of the Absurd |
B. | Mindful theater |
C. | The theater of the mind |
D. | Surround sound |
Answer» C. The theater of the mind |
83. |
In general, newspaper offers __________ as a media choice. |
A. | Low selectivity |
B. | high selectivity |
C. | low impact |
D. | average impact |
Answer» A. Low selectivity |
84. |
Interactive media can be best described as ____________ |
A. | customized marketing message |
B. | marketing communications mix |
D. | Marketing mix |
Answer» D. Marketing mix |
85. |
Which of the following is not strength of the television medium? |
A. | cost efficient medium for reach |
B. | high impact and dynamic medium/ |
C. | High reach medium |
D. | high initial production cost |
Answer» D. high initial production cost |
86. |
If the reach 30 and frequency is 25, what is the GRP? |
A. | 720 |
B. | 750 |
C. | 740 |
D. | 780 |
Answer» B. 750 |
87. |
What is the value of CPT, if the cost of advertisement is 92000 and universe/circulation is 2,70,000? |
A. | 340.64 |
B. | 350.64 |
C. | 340.74 |
D. | 320.84 |
Answer» C. 340.74 |
88. |
What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00 |
A. | 5.5 |
B. | 4.39 |
C. | 4.5 |
D. | 2.7 |
Answer» B. 4.39 |
89. |
If Budget is 500000 and GRP is 500 what is CPRP |
A. | 1000 |
B. | 2000 |
C. | 3000 |
D. | 4000 |
Answer» A. 1000 |
90. |
If readership is 10000 and Duplication is 1000 what is the net readership |
A. | 6000 |
B. | 7000 |
C. | 8000 |
D. | 9000 |
Answer» D. 9000 |
91. |
If the reach 30 and frequency is 25, what is the GRP? |
A. | 750 |
Answer» A. 750 |
92. |
What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000? |
A. | 340.74 |
Answer» A. 340.74 |
93. |
What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00 |
A. | 4.39 |
Answer» A. 4.39 |
94. |
If Budget is 500000 and GRP is 500 what is CPRP |
A. | 5000 |
B. | 1000 |
C. | 2000 |
D. | 3000 |
Answer» B. 1000 |
95. |
If readership is 10000 and Duplication is 1000 what is the net readership |
A. | 8000 |
B. | 9000 |
C. | 7000 |
D. | 6000 |
Answer» B. 9000 |
96. |
If readership is 5000 and Duplication is 300 what is the net readership |
A. | 4700 |
B. | 4710 |
C. | 4720 |
D. | 4800 |
Answer» A. 4700 |
97. |
If Readership is 35000 and insertions is 7 what is the OTS |
A. | 255000 |
B. | 265000 |
C. | 245000 |
D. | 275000 |
Answer» C. 245000 |
98. |
If OTS is 350000 and Net readership is 150000, what is the average |
A. | 2.33 |
B. | 2.34 |
C. | 2.35 |
D. | 2.36 |
Answer» A. 2.33 |
99. |
If reach is 40 and frequency is 5 calculate GRP |
A. | 300 |
B. | 400 |
C. | 500 |
D. | 200 |
Answer» D. 200 |
100. |
If Budget is 800000 and GRP is 300 what is CPRP |
A. | 2866.66 |
B. | 2766.66 |
C. | 3666.66 |
D. | 2666.66 |
Answer» D. 2666.66 |
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