Chapter:

50+ Unit 2 Solved MCQs

in Consumer Behavior (for MBA)
These MCQs are Mainly for MBA course

Chapters

Chapter: Unit 2
1.

The rational element of motivation is called:

A. A goal
B. An incentive
C. A drive
D. None of the above
Answer» A. A goal
2.

A motive which operates below the conscious level is called:

A. A conscious motive
B. A dormant motive
C. An emotional motive
D. None of the above
Answer» B. A dormant motive
3.

Rules for purchasing are called:

A. Risk reducers
B. Heuristics
C. Purchase regulations
D. None of the above
Answer» B. Heuristics
4.

According to Freud, which of the following is our conscious self?

A. The id
B. The superego
C. The ego
D. None of the above
Answer» C. The ego
5.

When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called:

A. Generalization
B. Extinction
C. Discrimination
D. None of the above
Answer» A. Generalization
6.

An external trigger that encourages learning is called:

A. A response
B. A cue
C. Reinforcement
D. None of the above
Answer» B. A cue
7.

The emotional component of attitude is called:

A. Cognition
B. Conation
C. Affect
D. None of the above
Answer» C. Affect
8.

The effect whereby someone holding two conflicting attitudes at once feels discomfort is called:

A. Attitude disconfirmation
B. Affective re-adjustment
C. Cognitive dissonance
D. None of the above
Answer» B. Affective re-adjustment
9.

Intelligent interruption in communication is called:

A. Noise
B. Interference
C. Encoding
D. None of the above
Answer» B. Interference
10.

What does VALS stand for?

A. Value Added Living Systems
B. Values and Life Styles
C. Variable Living Styles
D. None of the above
Answer» B. Values and Life Styles
11.

Which of the following statements is true about the goal theory of motivation?

A. People with easier goals will perform better than people with difficult goals.
B. A person's level of commitment to a goal will not regulate the level of effort expended.
C. Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.
D. People with difficult goals will perform better than people with easier goals.
Answer» D. People with difficult goals will perform better than people with easier goals.
12.

People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____.

A. Selective retention
B. Selective distortion
C. Selective attitude
D. Selective attention
Answer» A. Selective retention
13.

A person's _______________ comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

A. Sensory limit
B. Cognitive set
C. Perceptual set
D. Psychological threshold
Answer» C. Perceptual set
14.

Which of the following will influence an individual's perceptions?

A. Previous experiences.
B. Individual needs.
C. Sensory limitations.
D. All of the above.
Answer» D. All of the above.
15.

Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter?

A. Secondary information.
B. Impressionistic information.
C. Static information.
D. Primary information.
Answer» B. Impressionistic information.
16.

Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation?

A. An increased probability of gaining managerial positions.
B. Greater satisfaction with their jobs.
C. Greater satisfaction with participatory management.
D. All of the above.
Answer» D. All of the above.
17.

Which factors are used to interpret a person's task performance?

A. Internal attributive control.
B. Unstable factors.
C. Stable factors.
D. Internal attributions.
Answer» D. Internal attributions.
18.

Which of the following is true?

A. Self-concept is instinctive
B. Self-concept is learned
C. Self-concept is imposed on us by our parents.
D. None of the above
Answer» A. Self-concept is instinctive
19.

Ourselves as others see us is called:

A. The real self
B. The ideal self
C. The looking-glass self
D. None of the above
Answer» B. The ideal self
20.

The subjective self, as we see ourselves, is called:

A. The real self
B. The ideal self
C. The looking-glass self
D. None of the above
Answer» B. The ideal self
21.

The way we think other people see us is called:

A. The real self.
B. The looking-glass self
C. The ideal self
D. None of the above
Answer» C. The ideal self
22.

The process of monitoring our behavior to conform with feedback from others is called:

A. Self-expression
B. Self-monitoring
C. Self-behaving
D. None of the above
Answer» D. None of the above
23.

Which of the following is true?

A. Low self-monitors worry about what other people think of them
B. High self-monitors believe themselves to be apart from the rest of humanity.
C. Low self-monitors behave according to some inner drive.
D. None of the above
Answer» A. Low self-monitors worry about what other people think of them
24.

Ducking when a stone is thrown at you is an example of:

A. Species response tendencies
B. Maturation
C. Learning
D. None of the above
Answer» C. Learning
25.

The tendency for elderly people to move more slowly is an example of:

A. Species response tendencies
B. Maturation
C. Learning
D. None of the above
Answer» D. None of the above
26.

In Pavlov’s experiments, the meat powder acted as:

A. An unconditioned response
B. An unconditioned stimulus
C. A conditioned stimulus
D. None of the above
Answer» B. An unconditioned stimulus
27.

In Pavlov’s experiment, the bell acted as:

A. An unconditioned response
B. An unconditioned stimulus
C. A conditioned stimulus
D. None of the above
Answer» A. An unconditioned response
28.

If the conditioned stimulus comes before the unconditioned stimulus, this is called:

A. Forward conditioning
B. Backward conditioning
C. Simultaneous conditioning
D. None of the above
Answer» B. Backward conditioning
29.

If the unconditioned stimulus comes before the conditioned stimulus, this is called:

A. Forward conditioning
B. Backward conditioning
C. Simultaneous conditioning
D. None of the above
Answer» C. Simultaneous conditioning
30.

Which works best in advertising?

A. Forward conditioning
B. Backward conditioning
C. Simultaneous conditioning
D. None of the above
Answer» B. Backward conditioning
31.

What is the correct term for a situation where a stimulus no longer evokes the conditioned response?

A. Generalisation.
B. Discrimination
C. Extinction
D. None of the above
Answer» C. Extinction
32.

When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called:

A. Generalisation.
B. Discrimination
C. Extinction
D. None of the above
Answer» C. Extinction
33.

All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT:

A. Roles and status
B. Family.
C. Occupation.
D. Reference groups.
Answer» C. Occupation.
34.

Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?

A. Social class.
B. Reference groups.
C. Lifestyle.
D. Family.
Answer» A. Social class.
35.

Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living?

A. Attitudes, Interests, and Opinions.
B. Activities, Interests, and Opinions.
C. Activities, Innovation, and Occasions.
D. Attitudes, Income, and Observations.
Answer» B. Activities, Interests, and Opinions.
36.

"We are what we have" would be associated with which of the following concepts?

A. Attitudes.
B. Beliefs.
C. A person's self-concept.
D. Personality.
Answer» C. A person's self-concept.
37.

Another term for a motive (especially after it has become activated or directed) is a:

A. Need.
B. Action.
C. Drive.
D. Cue.
Answer» C. Drive.
38.

Basic needs such as hunger and thirst are called:

A. Safety needs.
B. Psychological needs.
C. Social needs.
D. Physiological needs.
Answer» D. Physiological needs.
39.

_____________ describes changes in an individual's behaviour arising from experience.

A. Learning.
B. A cue.
C. Motivation.
D. Stimulus object.
Answer» A. Learning.
40.

Which step of the buyer decision process immediately precedes the purchase decision?

A. Need recognition.
B. Information search.
C. Post purchase behaviour.
D. Evaluation of alternatives.
Answer» D. Evaluation of alternatives.
41.

If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:

A. Subliminal persuasion.
B. Cognitive dissonance.
C. Stimulus ambiguity.
D. Confirmation.
Answer» B. Cognitive dissonance.
42.

The stage in the adoption process where the consumer considers whether trying the new product makes sense is called:

A. Adoption.
B. Evaluation.
C. Interest.
D. Trial.
Answer» B. Evaluation.
43.

Ads affecting consumers subconscious minds are classified as

A. Online Advertising
B. Subliminal Advertising
C. Luminal Advertising
D. Both B And C
Answer» B. Subliminal Advertising
44.

Tendency to which experiences of potential customers fits with innovation is called

A. Relative Advantage
B. Divisibility
C. Communicability
D. Compatibility
Answer» D. Compatibility
45.

Types of consumer buying behavior are

A. Two Types
B. Three Types
C. Four Types
D. Five Types
Answer» C. Four Types
46.

Highly involved consumer buying behavior and customers perceive fewer differences among brands is called

A. Complex Buying Behavior
B. Variety Seeking Buying Behavior
C. Dissonance Reducing Buying Behavior
D. Habitual Buying Behavior
Answer» C. Dissonance Reducing Buying Behavior
47.

Cultural factors must include

A. Beliefs And Attitudes
B. Social Class
C. Occupation
D. Roles And Status
Answer» B. Social Class
48.

What is the first stage in the purchase decision process?

A. Situation Analysis
B. Information Search
C. Price Comparison
D. Need Or Problem Recognition
Answer» D. Need Or Problem Recognition
49.

What is the final stage in the purchase decision process?

A. Purchase
B. Post-Purchase Evaluation
C. Word Of Mouth
D. Pre-Purchase Evaluation
Answer» D. Pre-Purchase Evaluation
50.

What is a consumer’s awareness set?

A. The Products That A Consumer Has Heard Of That May Solve Their Problem
B. The Adverts That A Consumer Likes
C. Everything A Consumer Knows About A Product
D. The Products That A Consumer Is Seriously Considering Buying
Answer» A. The Products That A Consumer Has Heard Of That May Solve Their Problem
51.

What is at the highest level of Maslow’s hierarchy of needs?

A. Esteem Needs
B. Self-Actualisation Needs
C. Social Needs
D. Safety Needs
Answer» B. Self-Actualisation Needs
52.

What does the term ‘evoked set’ mean?

A. Products That Have Caused Complaints
B. A Customer’s Close Friends
C. A Consumer’s Shortlist Of Possible Purchases
D. Products That Stand Out
Answer» C. A Consumer’s Shortlist Of Possible Purchases
53.

James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?

A. Purchase Concern
B. Dithering
C. Post-Purchase Dissonance
D. Product Evaluation
Answer» C. Post-Purchase Dissonance
54.

14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth?

A. Aspirant Group
B. Inclusive Group
C. Disassociative Group
D. Non-Membership Group
Answer» B. Inclusive Group
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