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| Q. |
Which of the following statement is false? |
| A. | a product plan is a list of approved development projects, with strat and delivery dates |
| B. | marketing is a process of conceiving products and planning and executing their promotion, distribution, and exchange with customers |
| C. | an opportunity funnel is a mechanism for collecting product ideas from specific source |
| D. | none of the mentioned |
| Answer» C. an opportunity funnel is a mechanism for collecting product ideas from specific source | |
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