Q.

Which of the following statement is false?

A. a product plan is a list of approved development projects, with strat and delivery dates
B. marketing is a process of conceiving products and planning and executing their promotion, distribution, and exchange with customers
C. an opportunity funnel is a mechanism for collecting product ideas from specific source
D. none of the mentioned
Answer» C. an opportunity funnel is a mechanism for collecting product ideas from specific source
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