Name The process of assessing the relative worth of different market segments and selecting one or more segments ?

Related MCQs

• An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?
• Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market?
• When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted?
• Which among is a suitable pricing strategy of Charging different prices to different customer groups?
• In Which market segmentation, the producer doesn’t differentiate between different customers?
• Name Market where goods are transacted on the spot or immediately.
• “fixing very low price to stimulate the growth of the market”. Give the name of pricing strategy.
• Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?
• The price charged when the products are transferred between one or more interdependent departments, what is it called?
• Choose the term for Collection and concentration of goods of the same type from different source at a place?