Our e-commerce business is expanding to Germany and France, and we're struggling with how to adapt our social media marketing campaigns to fit local cultural nuances. What are the best practices for ensuring our content resonates in these markets?

We've attempted to use automated translation tools for our ads, but engagement rates remain low. Our target demographic is millennials interested in sustainable products, and we want to avoid cultural missteps. We're open to suggestions on research methods, content localization, and compliance with local regulations.