Higher is gap between product performance and customer expectations, customer is

Related MCQs

• With respect to post purchase behavior, the larger the gap between expectations and performance:
• With respect to post purchase behavior, the larger the gap between expectations and performance:
• When the performance of the product matches the more than the expectations of the consumer it is called as
• What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer’s expectations and the product’s _____.
• One implication of the ______________ view for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.
• The relationship between the consumer expectations and the products ______________ determines whether the buyer is satisfied or dissatisfied with a purchase
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• Disappointment because the purchase did not match up to expectations is called:
• A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
• A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.