McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 1. |
Digital marketing is often referred to as___________. |
| A. | online marketing |
| B. | internet marketing |
| C. | web marketing |
| D. | all of the above |
| Answer» D. all of the above | |
| 2. |
Which of the following is a type of digital marketing activity? |
| A. | email marketing |
| B. | social web marketing |
| C. | viral marketing |
| D. | all of the above |
| Answer» D. all of the above | |
| 3. |
Site designing for mobile is very similar to the web |
| A. | true |
| B. | false |
| C. | may be |
| D. | may not |
| Answer» B. false | |
| 4. |
Websites can attract visitors to website through organic search but also can also get visitors from other sources |
| A. | true |
| B. | false |
| C. | may be |
| D. | may not |
| Answer» A. true | |
| 5. |
What does SERP Stands for? |
| A. | search engine result page |
| B. | software engineering research and practise |
| C. | search engine result position |
| D. | search engine ranking protocols |
| Answer» A. search engine result page | |
| 6. |
Area of operations for SEO Professionals |
| A. | on-site optimization |
| B. | content marketing |
| C. | link building outreach |
| D. | all of the above |
| Answer» D. all of the above | |
| 7. |
Keyward optimization is the act of researching, analyzing selecting the best keywords to drive qualified traffic to your website |
| A. | true |
| B. | false |
| C. | may be |
| D. | may not |
| Answer» A. true | |
| 8. |
SEO Stands for? |
| A. | search engine optimum |
| B. | search engine optimization |
| C. | search electronic optiization |
| D. | none of the above |
| Answer» B. search engine optimization | |
| 9. |
For SEO Site content should have? |
| A. | meta descriptions |
| B. | title tags |
| C. | both a and b |
| D. | none of the above |
| Answer» C. both a and b | |
| 10. |
Pages that are linked from other search engine is known as |
| A. | crawled pages |
| B. | indexed pages |
| C. | unindex pages |
| D. | root pages |
| Answer» B. indexed pages | |
| 11. |
Social networds are organized primarily around------- |
| A. | brands |
| B. | people |
| C. | discussions |
| D. | interests |
| Answer» B. people | |
| 12. |
Which social network is consider the most popular for Social media marketing |
| A. | |
| B. | |
| C. | |
| D. | watsup |
| Answer» B. facebook | |
| 13. |
Link building is defined as building external links with your website |
| A. | true |
| B. | false |
| C. | may be |
| D. | may not |
| Answer» A. true | |
| 14. |
What is the name of Facebook's ranking algorithm |
| A. | like rank |
| B. | face rank |
| C. | page rank |
| D. | edge rank |
| Answer» D. edge rank | |
| 15. |
In content marketing the content should be? |
| A. | valuable |
| B. | relevant |
| C. | consistent |
| D. | all of the above |
| Answer» D. all of the above | |
| 16. |
What is the fullform of PPC |
| A. | per pay click |
| B. | pay per click |
| C. | prize per click |
| D. | both a and b |
| Answer» B. pay per click | |
| 17. |
What is the fullform of CRO? |
| A. | cost rate optimization |
| B. | conversion rate optimization |
| C. | click rate optimization |
| D. | none of the above |
| Answer» B. conversion rate optimization | |
| 18. |
The word "blog" is the shorter version of--------------- |
| A. | webblog |
| B. | weblog |
| C. | welog |
| D. | vlog |
| Answer» B. weblog | |
| 19. |
Which of the following is the form of Mobile Marketing |
| A. | text |
| B. | voice call |
| C. | graphic |
| D. | all of the above |
| Answer» D. all of the above | |
| 20. |
Content marketing aims……… |
| A. | drive profitable customer action |
| B. | distract defined audience |
| C. | lose defined audience |
| D. | none of the above |
| Answer» A. drive profitable customer action | |
| 21. |
How many maximum character are allowed in sms marketing? |
| A. | 150 character |
| B. | 160 character |
| C. | 170 character |
| D. | 180 character |
| Answer» B. 160 character | |
| 22. |
What are the below factors behind successful PPC Advertising? |
| A. | keyword relevance |
| B. | landing page quality |
| C. | quality score |
| D. | all of the above |
| Answer» D. all of the above | |
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